About Mobile VCE
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Transcript About Mobile VCE
The Virtual Centre of Excellence in
Mobile & Personal Communications:
Dr Walter Tuttlebee
Chief Executive, Mobile VCE
www.mobilevce.com
© 2009 Mobile VCE
Industry led, world-class, strategic research
Endorsed & supported by UK Government
Undertaken by top UK research Universities
www.mobilevce.com
© 2009 Mobile VCE
Strategic, not-for-profit, research to facilitate industry growth
The Company
Strategic Innovation for a Global Industry
World-Class, Industry-Led, Research that Grows the Industry
Established in 1996 by the communications industry
Not-for-Profit, funded by Industrial Members & UK Government
Major international Operators & Manufacturers
High financial gearing for the industrial members
Industrial Subscription: £45k in 2010
Research Programmes: £2.2m in 2010
Research defined & steered by the Industry Membership
www.mobilevce.com
© 2009 Mobile VCE
International Linkages
eg http://www.mobilevce.com/korea
www.mobilevce.com
© 2009 Mobile VCE
Structure
Objectives, Approach & Operating Model
Research Content & Mechanisms
Member Benefits
www.mobilevce.com
© 2009 Mobile VCE
Objectives, Approach, Operating Model
www.mobilevce.com
© 2009 Mobile VCE
Objectives
Original Goals
To harness the research capability of a selected group of
UK universities into a cohesive world-class Centre of
Excellence
To influence the direction of long-term research through
dialogue between industry & the academic community
To carry out programmes of research with a focus on
cross-disciplinary & well-managed programmes
To provide a mechanism for industry to work collectively with
key Universities to secure the necessary flow of the most
skilled experts
To secure international recognition
www.mobilevce.com
© 2009 Mobile VCE
Underpinning Approach: work with industry to use vision and
technology research to facilitate industry growth
Achieving the Objectives
Critical Success Factors…
Strong & Sustained Industry Leadership
Board of Directors, 5 industry, 3 university
Clear industry definition of goals & research responsibility
Commitment from the Universities to Deliver
Mutual respect & esteem between industry & academics
Research Excellence
Independently assessed as world class
Reflects both the university & industry inputs
Global Perspective & Engagement
Industry membership from Asia, America & Europe
Industry membership from across the value chain / value web
www.mobilevce.com
© 2009 Mobile VCE
Approach:
Strategic, Industry-led, Research
Convergent Industries
Handset Mfrs
Shared Future
Vision
Telecom Operators
‘Define & Lead’
Industry Steering Groups
Strategic
Research
Univ Research Teams
VCE
Infrastructure Mfrs
Component, Software, …
www.mobilevce.com
© 2009 Mobile VCE
‘Seed & Feed’
Industry
Growth
Vision Led Research to Grow the Industry
A Global View
Our Industry Members, based in the key Geographical
Regions, develop shared long term vision:
Europe – strong traditional ‘telecom’ providers…
America – home of the free market, of the Internet pioneers…
Asia – high growth markets, major suppliers, new requirements…
ALL the global players seek to have a global view, which is coloured to
differing degrees by local factors and pace of change
Shaping our Research
Trends & Challenges - Industry members
Technical Approaches - Academic members
www.mobilevce.com
© 2009 Mobile VCE
Operating Model
New Product
& Service
Revenues
Seeds & Feeds
in-house
R&D activities
One-Way
Trapdoor
- - - Members’ Subscriptions - - -
UK Government
Support
Members’ Core Fund
Gov’t Funds
Core Programme Funding
Industry Defined & Steered Research Programme
World Class Research & Patents
www.mobilevce.com
© 2009 Mobile VCE
• High financial gearing
• Strengthens the research base available to the global industry
• Known, qualified, research staff who appreciate industry’s needs
Operating Model
Principal Sources of Value
Ensuring the Future
Strategic industry-defined research, ahead of the curve
A proven source of innovation – ‘seeds & feeds’ our members
‘Early warning radar’ – for opportunities & threats
Partnership & Cost Sharing
An open innovation approach, amongst members
New industrial, and academic, relationships are formed
Outsourcing and sharing R&D costs
Projects can get done that might otherwise fall off the budget list
People & Expertise
www.mobilevce.com
© 2009 Mobile VCE
Ready access, to industry-aware, high calibre researchers
Build strong relationships with the research community
One stop portal to access a wide range of R&D capability
Research
www.mobilevce.com
© 2009 Mobile VCE
Two Types of Research
Core Programmes
Integrated, strategic, research funded by member subscriptions
All industry members define, participate, share the benefits & have
royalty-free access to IPR. Attracts additional UK government funding
Core 1 1997 – 2000, ~50 myrs
Core 2 1999 – 2003, ~100 myrs
Core 3 2002 – 2005, ~75 myrs
Core 4 2005/06 – 2009/11, ~130 myrs
Core 5 2009 – 2012, ~100 myrs
Elective Programmes
Research projects commissioned by one or more industrial members
www.mobilevce.com
© 2009 Mobile VCE
Programmes are usually initiated a single industry member
Mobile VCE helps identify industrial members with common research needs
Industry players select the most appropriate university team assisted, if
needed, by Mobile VCE – specialist research manpower
Examples – MIMO channel characterisation, intelligent handset antennas, …
Industry Vision drives Research Definition
www.mobilevce.com
© 2009 Mobile VCE
Industry Vision drives Research Definition
‘2020 Vision’
www.mobilevce.com
© 2009 Mobile VCE
Outworking the 2nd Century of Radio
Usable, Embedded, Ubiquitous, Networked
Two Realms of Impact
Mass Market - Personal Lifestyle
Enterprise - Transformation of other Industries
Resultant Core 5 Research Themes
User Interactions for Breakthrough Services
Designing Flexible Networks
Green Radio
Industry Vision drives Research Definition
‘2020 Vision’
Industry Futures’ Day
‘2020 Vision’ paper addresses:
Primary drivers of evolution
IJI ‘It Just Is’
A Vision of invisible technology & ease of use
Major areas where new research is needed
VCE Industry member consultation
Agreement on priority themes & challenges
Collaborative programme building
www.mobilevce.com
© 2009 Mobile VCE
Embryonic Industry Steering Groups
Programme Definition Documents
Industry Engagement that Works
Consensus Industry Vision
Industry-populated Visions Group develops a shared agenda
Industrial Steering Groups
Define & manage the detailed programme
Industrial Chairman responsible to lead each work area
Steering Groups meet every 3 months
Industrial members provide feedback, direction and decisions on patents,
publications, etc, to the research teams
Workshops – as desired, to address scenarios, business models, etc
Remote participation supported & encouraged, eg
Industry Steering Group presentations available with audio via web
Webex increasingly used to facilitate remote meeting participation
Industry Reviewers
Industrial staff can keep close to leading edge in specialist areas
www.mobilevce.com
© 2009 Mobile VCE
One-on-one & technical meetings with researchers
A means to assess and develop potential recruits
May or may not physically attend Industry Steering Group meetings
Industry Engagement
Web-based Tools support f2f meetings
www.mobilevce.com
© 2009 Mobile VCE
Dedicated research areas in the members’ website
Progress monitoring & management
Deliverables & publications management
Mechanisms in place to support remote participation – incl. Webex
Meeting presentations available, with audio, via web
Core 5 User Interactions
Interactions with:
A new device ecosystem
The user’s environment woven into the fabric of life
Intelligence in the network
Re-defining the user
experience & simplifying
complexity
Enabling new personalised,
contextualised, capabilities
www.mobilevce.com
www.mobilevce.com
© 2009
2008 Mobile
Mobile VCE
VCE
©
Core 5 Flexible Networks
Adaptable
Unpredictable user needs
Service agnostic
Tailored ‘user experience’
Evolvable architecture
Network Virtualisation,
yet supporting competitive
differentiation
Robustness, Efficiency
Self-validating
Business Model Neutral
Autonomous management
Seamless & ‘Invisible’
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www.mobilevce.com
© 2009
2008 Mobile
Mobile VCE
VCE
©
Core 5 Green Radio
The Drive for Bandwidth
Base stations = power hungry
Data overtakes voice,
40x increase forecast 2009-14
Faster, fatter = yet more energy
(no change is not an option)
Going Green
Efficient wireless
Green = Reduced OPEX !
Vital to support data growth
www.mobilevce.com
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© 2009
2008 Mobile
Mobile VCE
VCE
©
Energy awareness as well
Spectrum awareness
Energy efficient multipliers
Goal: 100x improvement
International Linkages
Europe
eMobility, WWRF
Asia
MoUs with leading research organisations in Japan, Korea & China
Regional Conferences, Industry Missions, Bilaterals
Korea
Industry missions & conferences – 2004, 2005, 2007 (ongoing links)
Japan
Industry missions & bilaterals – 2002, 2003, 2006
Symposia/conferences – 2002, 2006, 2009
Researcher secondments via JSPS
China
Industry missions & invited talks – 2004, 2007, 2008
UK-China Science Bridge 2009, 2010 – ongoing
North America
Links with the Wireless Innovation Forum (SDR Forum)
strategic technical contributions to their activities, common Director
Industry Mission
www.mobilevce.com
© 2009 Mobile VCE
Industry mission – US West Coast – 2007
Member Benefits
www.mobilevce.com
© 2009 Mobile VCE
Research Outcomes
Annual CD-ROM Library for Members
Containing all major reports, tools, seminars & deliverables
Reports electronically searchable by keyword
Past issues available for purchase by new members (but not non-members)
Software Tools & Models – examples
Advanced traffic / service models – video traffic, GPRS, etc
Radio simulation tools
Propagation campaign databases – SISO, SIMO, MIMO
Commercial Exploitation
Industrial members use our work to ‘Seed & Feed’ in-house programmes
Example - algorithms & tools used for 2.5/3G development/deployment
Elective pre-development research through Mobile VCE can take work further
Patent Portfolio
Patent filing decisions made by our Industrial members
~50 patent filings presently maintained, of which…
30 patents granted
Many public domain publications – ‘exec summaries’
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
Ensuring the Future
Industry needs to know what new technologies will be emerging,
but no longer can do it all – Mobile VCE pioneered open
innovation before the phrase existing within its member
community
‘Seed & Feed’ – a way for companies to ensure the future
www.mobilevce.com
© 2009 Mobile VCE
‘Seed’ – watch progress and, when a research area gets hot, use
the technical reports & meet with the team to ‘seed’ a new in-house
activity. Get it up and running quickly.
‘Feed’ – manage internal programmes to build upon and be
complementary to Mobile VCE research, thereby stretching the
internal research budget
Research radar – a ‘window on the future’
Access to experts – through building long-term relationships,
companies grow to understand Univs’ real areas of deep expertise
Easy access for placing direct contracts when needed
Sources of Value
Partnership & Cost Sharing
Value through trusted relationships & insights
More than just a financial multiplier (but that helps)
Visions activity – strategic enabler of new focus (cf Green Radio)
Core Programme – typically >40x financial multiplier
Industry-defined programme based around shared vision
Cost - £45k (2010) company subscription
Value - £2.2m (2010) of research (plus other benefits)
Elective Programmes – typically 4-6x financial multiplier
Initiated – by an individual company, with others joining in
Size – typically from £25k to £250k
Number of companies engaged – typically 1-6
Things can be done that might otherwise ‘fall off the budget’
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
People & Expertise
Relationships are an investment
Know who to ask, when an answer is rapidly needed
Know who to recruit, by seeing them perform
Quality researchers, with real value
Quality – ‘the quality of researchers is outstanding across the
Mobile VCE programs, when compared to many other fora’
Industry-aware - researchers who understand what industry needs
and can thus hit the ground running when subsequently recruited
Invest now to recruit later when times improve & necessitate
Advice & Direction
www.mobilevce.com
© 2009 Mobile VCE
Mobile VCE is able to point in the right direction
Direct contracts with Universities when full IPR ownership is needed
Access and relationships with EPSRC, TSB, etc
Member Benefits
Industrial Members derive many different benefits…
Strategic Vision – shared industry exploration of possible futures
A ‘window on the future’ – threat & opportunity monitoring
World class industry-led research – defined & steered by industry
– ‘seeds & feeds’ in-house programmes
Elective research – cost-sharing, at the request of individual
companies or groups of companies with shared interests
Networking, to identify & shape industry trends and to create new
initiatives and partnerships
Royalty-free access to a growing patent portfolio
Recruitment & Training of company research staff
Very cost effective - high financial gearing of subscription (40x)
www.mobilevce.com
© 2009 Mobile VCE
Thank you !
New Industrial members are welcomed
For further information please contact:
Dr Walter Tuttlebee
www.mobilevce.com
© 2009 Mobile VCE
E-mail:
Tel:
WWW:
[email protected]
+44 1256 338604
www.mobilevce.com