Transcript About Mobile VCE

The Virtual Centre of Excellence in
Mobile & Personal Communications:
Dr Walter Tuttlebee
Chief Executive, Mobile VCE
www.mobilevce.com
© 2009 Mobile VCE
Industry led, world-class, strategic research
Endorsed & supported by UK Government
Undertaken by top UK research Universities
www.mobilevce.com
© 2009 Mobile VCE
Strategic, not-for-profit, research to facilitate industry growth
The Company
Strategic Innovation for a Global Industry
 World-Class, Industry-Led, Research that Grows the Industry
 Established in 1996 by the communications industry
 Not-for-Profit, funded by Industrial Members & UK Government
 Major international Operators & Manufacturers
 High financial gearing for the industrial members
 Industrial Subscription: £45k in 2010
 Research Programmes: £2.2m in 2010
 Research defined & steered by the Industry Membership
www.mobilevce.com
© 2009 Mobile VCE
International Linkages
eg http://www.mobilevce.com/korea
www.mobilevce.com
© 2009 Mobile VCE
Structure
 Objectives, Approach & Operating Model
 Research Content & Mechanisms
 Member Benefits
www.mobilevce.com
© 2009 Mobile VCE
Objectives, Approach, Operating Model
www.mobilevce.com
© 2009 Mobile VCE
Objectives
Original Goals
 To harness the research capability of a selected group of
UK universities into a cohesive world-class Centre of
Excellence
 To influence the direction of long-term research through
dialogue between industry & the academic community
 To carry out programmes of research with a focus on
cross-disciplinary & well-managed programmes
 To provide a mechanism for industry to work collectively with
key Universities to secure the necessary flow of the most
skilled experts
 To secure international recognition
www.mobilevce.com
© 2009 Mobile VCE
Underpinning Approach: work with industry to use vision and
technology research to facilitate industry growth
Achieving the Objectives
Critical Success Factors…
 Strong & Sustained Industry Leadership
 Board of Directors, 5 industry, 3 university
 Clear industry definition of goals & research responsibility
 Commitment from the Universities to Deliver
 Mutual respect & esteem between industry & academics
 Research Excellence
 Independently assessed as world class
 Reflects both the university & industry inputs
 Global Perspective & Engagement
 Industry membership from Asia, America & Europe
 Industry membership from across the value chain / value web
www.mobilevce.com
© 2009 Mobile VCE
Approach:
Strategic, Industry-led, Research
Convergent Industries
Handset Mfrs
Shared Future
Vision
Telecom Operators
‘Define & Lead’
Industry Steering Groups
Strategic
Research
Univ Research Teams
VCE
Infrastructure Mfrs
Component, Software, …
www.mobilevce.com
© 2009 Mobile VCE
‘Seed & Feed’
Industry
Growth
Vision Led Research to Grow the Industry
A Global View
 Our Industry Members, based in the key Geographical
Regions, develop shared long term vision:
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Europe – strong traditional ‘telecom’ providers…
America – home of the free market, of the Internet pioneers…
Asia – high growth markets, major suppliers, new requirements…
ALL the global players seek to have a global view, which is coloured to
differing degrees by local factors and pace of change
 Shaping our Research
 Trends & Challenges - Industry members
 Technical Approaches - Academic members
www.mobilevce.com
© 2009 Mobile VCE
Operating Model
New Product
& Service
Revenues
Seeds & Feeds
in-house
R&D activities
One-Way
Trapdoor
- - - Members’ Subscriptions - - -
UK Government
Support
Members’ Core Fund
Gov’t Funds
Core Programme Funding
Industry Defined & Steered Research Programme
World Class Research & Patents
www.mobilevce.com
© 2009 Mobile VCE
• High financial gearing
• Strengthens the research base available to the global industry
• Known, qualified, research staff who appreciate industry’s needs
Operating Model
Principal Sources of Value
 Ensuring the Future
 Strategic industry-defined research, ahead of the curve
 A proven source of innovation – ‘seeds & feeds’ our members
 ‘Early warning radar’ – for opportunities & threats
 Partnership & Cost Sharing
 An open innovation approach, amongst members
 New industrial, and academic, relationships are formed
 Outsourcing and sharing R&D costs
 Projects can get done that might otherwise fall off the budget list
 People & Expertise
www.mobilevce.com
© 2009 Mobile VCE
 Ready access, to industry-aware, high calibre researchers
 Build strong relationships with the research community
 One stop portal to access a wide range of R&D capability
Research
www.mobilevce.com
© 2009 Mobile VCE
Two Types of Research
Core Programmes
 Integrated, strategic, research funded by member subscriptions
 All industry members define, participate, share the benefits & have
royalty-free access to IPR. Attracts additional UK government funding
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Core 1 1997 – 2000, ~50 myrs
Core 2 1999 – 2003, ~100 myrs
Core 3 2002 – 2005, ~75 myrs
Core 4 2005/06 – 2009/11, ~130 myrs
Core 5 2009 – 2012, ~100 myrs
Elective Programmes
 Research projects commissioned by one or more industrial members
www.mobilevce.com
© 2009 Mobile VCE
 Programmes are usually initiated a single industry member
 Mobile VCE helps identify industrial members with common research needs
 Industry players select the most appropriate university team assisted, if
needed, by Mobile VCE – specialist research manpower
 Examples – MIMO channel characterisation, intelligent handset antennas, …
Industry Vision drives Research Definition
www.mobilevce.com
© 2009 Mobile VCE
Industry Vision drives Research Definition
‘2020 Vision’
www.mobilevce.com
© 2009 Mobile VCE
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Outworking the 2nd Century of Radio
 Usable, Embedded, Ubiquitous, Networked
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Two Realms of Impact
 Mass Market - Personal Lifestyle
 Enterprise - Transformation of other Industries
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Resultant Core 5 Research Themes
 User Interactions for Breakthrough Services
 Designing Flexible Networks
 Green Radio
Industry Vision drives Research Definition
‘2020 Vision’
 Industry Futures’ Day
 ‘2020 Vision’ paper addresses:
 Primary drivers of evolution
 IJI ‘It Just Is’
 A Vision of invisible technology & ease of use
 Major areas where new research is needed
 VCE Industry member consultation
 Agreement on priority themes & challenges
 Collaborative programme building
www.mobilevce.com
© 2009 Mobile VCE
 Embryonic Industry Steering Groups
 Programme Definition Documents
Industry Engagement that Works
Consensus Industry Vision
 Industry-populated Visions Group develops a shared agenda
Industrial Steering Groups
 Define & manage the detailed programme
 Industrial Chairman responsible to lead each work area
 Steering Groups meet every 3 months
 Industrial members provide feedback, direction and decisions on patents,
publications, etc, to the research teams
 Workshops – as desired, to address scenarios, business models, etc
 Remote participation supported & encouraged, eg
 Industry Steering Group presentations available with audio via web
 Webex increasingly used to facilitate remote meeting participation
Industry Reviewers
 Industrial staff can keep close to leading edge in specialist areas
www.mobilevce.com
© 2009 Mobile VCE
 One-on-one & technical meetings with researchers
 A means to assess and develop potential recruits
 May or may not physically attend Industry Steering Group meetings
Industry Engagement
Web-based Tools support f2f meetings
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© 2009 Mobile VCE
Dedicated research areas in the members’ website
Progress monitoring & management
Deliverables & publications management
Mechanisms in place to support remote participation – incl. Webex
Meeting presentations available, with audio, via web
Core 5 User Interactions
Interactions with:
 A new device ecosystem
 The user’s environment woven into the fabric of life
 Intelligence in the network
 Re-defining the user
experience & simplifying
complexity
 Enabling new personalised,
contextualised, capabilities
www.mobilevce.com
www.mobilevce.com
© 2009
2008 Mobile
Mobile VCE
VCE
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Core 5 Flexible Networks
Adaptable
 Unpredictable user needs
 Service agnostic
 Tailored ‘user experience’
 Evolvable architecture
 Network Virtualisation,
yet supporting competitive
differentiation
 Robustness, Efficiency
 Self-validating
Business Model Neutral
 Autonomous management
 Seamless & ‘Invisible’
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www.mobilevce.com
© 2009
2008 Mobile
Mobile VCE
VCE
©
Core 5 Green Radio
The Drive for Bandwidth
 Base stations = power hungry
 Data overtakes voice,
40x increase forecast 2009-14
 Faster, fatter = yet more energy
(no change is not an option)
Going Green
 Efficient wireless
 Green = Reduced OPEX !
 Vital to support data growth
www.mobilevce.com
www.mobilevce.com
© 2009
2008 Mobile
Mobile VCE
VCE
©
 Energy awareness as well
Spectrum awareness
 Energy efficient multipliers
 Goal: 100x improvement
International Linkages
Europe
 eMobility, WWRF
Asia
 MoUs with leading research organisations in Japan, Korea & China
 Regional Conferences, Industry Missions, Bilaterals
 Korea
 Industry missions & conferences – 2004, 2005, 2007 (ongoing links)
 Japan
 Industry missions & bilaterals – 2002, 2003, 2006
 Symposia/conferences – 2002, 2006, 2009
 Researcher secondments via JSPS
 China
 Industry missions & invited talks – 2004, 2007, 2008
 UK-China Science Bridge 2009, 2010 – ongoing
North America
 Links with the Wireless Innovation Forum (SDR Forum)
 strategic technical contributions to their activities, common Director
 Industry Mission
www.mobilevce.com
© 2009 Mobile VCE
 Industry mission – US West Coast – 2007
Member Benefits
www.mobilevce.com
© 2009 Mobile VCE
Research Outcomes
Annual CD-ROM Library for Members
 Containing all major reports, tools, seminars & deliverables
 Reports electronically searchable by keyword
 Past issues available for purchase by new members (but not non-members)
Software Tools & Models – examples
 Advanced traffic / service models – video traffic, GPRS, etc
 Radio simulation tools
 Propagation campaign databases – SISO, SIMO, MIMO
Commercial Exploitation
 Industrial members use our work to ‘Seed & Feed’ in-house programmes
 Example - algorithms & tools used for 2.5/3G development/deployment
 Elective pre-development research through Mobile VCE can take work further
Patent Portfolio
 Patent filing decisions made by our Industrial members
 ~50 patent filings presently maintained, of which…
 30 patents granted
Many public domain publications – ‘exec summaries’
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
Ensuring the Future
 Industry needs to know what new technologies will be emerging,
but no longer can do it all – Mobile VCE pioneered open
innovation before the phrase existing within its member
community
 ‘Seed & Feed’ – a way for companies to ensure the future
www.mobilevce.com
© 2009 Mobile VCE
 ‘Seed’ – watch progress and, when a research area gets hot, use
the technical reports & meet with the team to ‘seed’ a new in-house
activity. Get it up and running quickly.
 ‘Feed’ – manage internal programmes to build upon and be
complementary to Mobile VCE research, thereby stretching the
internal research budget
 Research radar – a ‘window on the future’
 Access to experts – through building long-term relationships,
companies grow to understand Univs’ real areas of deep expertise
 Easy access for placing direct contracts when needed
Sources of Value
Partnership & Cost Sharing
 Value through trusted relationships & insights
 More than just a financial multiplier (but that helps)
 Visions activity – strategic enabler of new focus (cf Green Radio)
 Core Programme – typically >40x financial multiplier
 Industry-defined programme based around shared vision
 Cost - £45k (2010) company subscription
 Value - £2.2m (2010) of research (plus other benefits)
 Elective Programmes – typically 4-6x financial multiplier
 Initiated – by an individual company, with others joining in
 Size – typically from £25k to £250k
 Number of companies engaged – typically 1-6
 Things can be done that might otherwise ‘fall off the budget’
www.mobilevce.com
© 2009 Mobile VCE
Sources of Value
People & Expertise
 Relationships are an investment
 Know who to ask, when an answer is rapidly needed
 Know who to recruit, by seeing them perform
 Quality researchers, with real value
 Quality – ‘the quality of researchers is outstanding across the
Mobile VCE programs, when compared to many other fora’
 Industry-aware - researchers who understand what industry needs
and can thus hit the ground running when subsequently recruited
 Invest now to recruit later when times improve & necessitate
 Advice & Direction
www.mobilevce.com
© 2009 Mobile VCE
 Mobile VCE is able to point in the right direction
 Direct contracts with Universities when full IPR ownership is needed
 Access and relationships with EPSRC, TSB, etc
Member Benefits
Industrial Members derive many different benefits…
 Strategic Vision – shared industry exploration of possible futures
 A ‘window on the future’ – threat & opportunity monitoring
 World class industry-led research – defined & steered by industry
– ‘seeds & feeds’ in-house programmes
 Elective research – cost-sharing, at the request of individual
companies or groups of companies with shared interests
 Networking, to identify & shape industry trends and to create new
initiatives and partnerships
 Royalty-free access to a growing patent portfolio
 Recruitment & Training of company research staff
 Very cost effective - high financial gearing of subscription (40x)
www.mobilevce.com
© 2009 Mobile VCE
Thank you !
New Industrial members are welcomed
For further information please contact:
Dr Walter Tuttlebee
www.mobilevce.com
© 2009 Mobile VCE
E-mail:
Tel:
WWW:
[email protected]
+44 1256 338604
www.mobilevce.com