Transcript Document

Welcome to a conversation about digital business
Martyn Wallace
313 million
customers
24
countries
A world leading provider of
integrated mobile, fixed &
ICT services
120,000
employees
Full network operations (21)
Service reach (152)
€57
billion
revenue
Everyone now has the power to innovate in
a digital world thanks to the marriage
between the two great innovation platforms
of the 21st century: internet and mobile.
Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
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Digital Revolution
The world today
Digital trends
The future
Digital insights
Customer view
Digital strategy
Our way forward
Most businesses
feel they will be left
behind - if they don’t
embrace digital
74%
of businesses use
social media
71%
update their web site
but over a third only do so
less than once a year
Enhanced productivity and time
saving are seen as the main
business advantages of using
digital technology
#bemoredog
Consumer
needs
Pre-digital
Digital
Business
needs
Creating
Productivity
Sharing
Collaboration
Working
Process
Management
Banking
Efficiency
Security
Protect
Pre-digital
Digital
For example…
SHORT FUSE,
BIG BANG
LONG FUSE,
BIG BANG
50
ICT and media
45
40
Retail trade
Education
Professional services
35
30
25
Arts and recreation
Real estate
Timing (years)
Agriculture
Government
services
Transport and post
Recruitment
and cleaning
Utilities
15
Construction
Accommodation and
food services
20
Health
Wholesale trade
10
5
SHORT FUSE,
SMALL BANG
Most industries are being transformed
0
Manufacturing
Mining
LONG FUSE,
SMALL BANG
38 years
13 years
4 years
3 years
1 year
Radio
TV
Internet
iPod
Facebook
25 mins
Browsing the internet
17 mins
Social networks
16 mins
Listening to music
Playing games
14 mins
Making calls
12 mins
Email
11 mins
Texting
10 mins
Watching TV/Films
9 mins
Reading books
9 mins
Taking photos
3 mins
Source: UK Smartphone Data 2012 (O2 users only)
128
MINUTES
PER DAY
Consumers will increasingly
use online to be able to make
spare cash, this phenomenon
is growing at a rate that no one
could have predicted
Sensors will get smarter
and become more
pervasive in 2014.
Communication has become
defined by sharing.
We prefer to turn to our friend
‘the crowd’ for expert advice and
help on every decision we make.
“Keep me
connected and
secure online on
my chosen
devices.”
“Allow me to
communicate on
any digital
platform.”
“Provide me with
brilliant content
delivered digitally
wherever I am.”
“Help me get
great offers and
buy and pay for
what I want on
the move.”
“Help my business work smarter - by
improving productivity and
efficiency.”
“Help my business grow – by selling
and serving smarter.”
Work smarter
Business growth
Productivity and efficiency
Sell and serve smarter
Attract
Getting online and being seen through all channels
Both internal and external audiences
Retain
Serving customers better. Getting closer to them:
being more responsive and interactive
Grow
Outsourcing the business model and IT to be more
efficient, agile and productive
Attract
Engage customers
Companies need to make
sure that their websites
are mobilised to attract
and engage with
customers.
It’s far more cost effective
and efficient to create a
web based application
than a multi platform app.
Attract
Important for SMBs
Enables small
businesses of any size
and any location to be
out there in
mainstream.
Giving small
businesses a
disproportionately
large voice in the
market.
Retain
Retain
10m registered O2 Wifi users
Over 3m active on their smartphones
and tablets, in leading venues like
Debenhams, over the last 30 days.
Gender and age distribution
25%
28%
22%
61%
14%
39%
4%
5%
2%
0-15 16-24 25-34 35-44 45-54 55-64 65+
Retain
Retain
Basic survey
Retailers can
send opted-in
contacts an SMS
containing a link
to an online
survey.
Intellegent
survey
Two-way
communications
Text to
report/notify
SMS questions
are based on the
last answer
provided.
MMS to report
Text a picture of
flooded house to
insurance
company as part
of their claim.
Notify bank when
out of the
country. Text
council to report
incidents.
Text for information
Text bank for latest balance.
Grow
anywhere
access
work
together
cloud on
your terms
give time
back to IT
best
value
Grow
Work wherever
you need to
Invest in future proofed
technology as you move from
a capex to an opex model
Work seamlessly
across multiple
devices
Give time back to IT
Work collaboratively
No upgrading licenses
Keep everything
safe in the cloud
Grow
Essex Services
Group
Weatherwise
O2
Needed to consolidate ICT
infrastructure
Deployed Office 365 as a
flexible, scalable solution:
Multiple disparate teams able
to collaborate over Lync and
Sharepoint
Saved £20k in first year
Needed to upgrade IT
systems and allow remote
access to business
information
Office 365 has lifted the large
Capex needed to upgrade
email server
Future proofed technology
with cost savings
Uses Box to store, share and
collaborate on sales and
marketing collateral
Reduces need to email large
files and everyone always has
the latest version
Connect
Help my business
work smarter
Engage
Mobile voice
Smartphones
Office 365
3G/4G
Tablets
Evernote
Landline
Mobile
Broadband
Priority
Broadband
Help my business
grow
Enable
High Speed
Internet
Wifi
Pop Up Office
www.o2.co.uk/business