Transcript PLV rangement produits

WHAT
REV LUTIONS
CHANGED YOUR
LIFE?
DREAM
The major REVOLUTIONS
INOA revolution: TECHNOLOGY
EXCEL
INOA REVOLUTION
MIXING & DEVELOPMENT
PERFECT, PREDICTABLE REFLECTS
RESULTS
SUCCEED
INOA REVOLUTION
SEEING IS BELIEVING
100 years of L’Oréal innovation
that have revolutionized hair coloring
1909 - 1st hair dyes
containing harmless chemical ingredients
1929 - Imédia
1st permanent haircolor
1952 - Régé Colour:
1st direct color
100 years of L’Oréal innovation
that have revolutionized hair coloring
1978 - Majirel
enriched with Ionène G
1986 – DiaColor Gelée
Demi-Permanent technology
2004 – Platinium
Conditioning Lightening Pastes
100 years of L’Oréal development
1920 – Research
3 people dedicated to development
2008 – Patents
628 in 2008
2009 – New Formulas
5000 every year
2009 – Advanced Research
120 molecules synthesized
100 years of L’Oréal innovation
that has revolutionized hairdressing
201 …
Innovation
NO Ammonia
INOA Revolution
TECHN
LOGY
TRADITIONAL PERMANENT HAIRCOLOR
Alkaline agents
AMMONIA &
OXIDANT
COLORANTS
WATER
INSIDE OF HAIR
OUTSIDE OF HAIR
Mixture on the hair (water base)
REVOLUTION IN HAIRCOLOR
Ammonia
Commonly used in Permanent Oxidative Haircolor
MEA (Mono Ethanol Amine)
Odorless alkaline agent, mainly used in
Demi-Permanent Haircolor
UNPRECEDENTED SYSTEM
REVOLUTION IN HAIRCOLOR
OIL DELIVERY SYSTEM: ODS
A breakthrough oil-based delivery system that is based on 2
major features:
•A high concentration of oil
•Removal of ammonia
The oil becomes the booster for the active ingredients in INOA
Traditional System
Oil Delivery System
WATER
OIL
* Respects the hair’s natural protective film after 1 and 5 applications.
PERMANENT HAIRCOLOR - ODS Technology
(Oil Delivery System)
Alkaline agents:
MEA & OXIDANT
Colorants
INSIDE OF HAIR
Oleo-Gel
OUTSIDE OF HAIR
Mixture on the hair (oil base)
TECHNOLOGICAL INNOVATION
REPLACED AMMONIA WITH MEA at the same level found
in demi-permanent haircolor
UNCOMPROMISED COMFORT: no odor, optimized scalp comfort
SUPREME RESPECT for the hair
• Respect’s the hair’s natural protective film after 1 and 5 applications.
• Hair is as smooth as before color was applied*, for a softer touch.
New OIL BASE (OLEO-GEL)
• Propels colorants, MEA and oxidant deep into the cortex of the hair
* Laboratory test results after 9 applications
•Respects the essential amino acids and lipid balance of natural hair.
UNCOMPROMISED COMFORT
No Odor
Optimized scalp comfort
Rapid self-emulsifying mixing
Incredible smooth, velvety texture
Hair is as smooth as before color was applied,** for a softer touch
SUPREME RESPECT
FOR THE HAIR*
•Respects the essential amino acids and lipid balance of natural hair.
** Laboratory tests results after 9 applications
INFINITE HAIRCOLOR POWER
WITH A PALETTE OF 49 SHADES
Exact and predictable results
True neutralizing cool shades and vibrant warm shades
Lightens up to 3 levels
Exceptionally even color from scalp to ends
Coverage of up to 100% white hair
INOA Revolution
MIXING
3-COMPONENT SYSTEM
Oleo-Gel
1000 ml
24 apps.
20 or 30-vol
Rich Developer
1000 ml
16 apps.
INOA colorants
6 tubes per box
3 applications
3-COMPONENT SYSTEM
Oleo-Gel
1. Oil-Based
2. Skin Protecting Agent
MIXTURE: 40 grams
3-COMPONENT SYSTEM
20 or 30-vol
Rich
Developer
1. Oil
2. Surface Perfecting Agent
3. Ionène G
MIXTURE: 60 grams
Ionène G
Selective - It goes into the hair and seeks out
negative charges, and neutralizes them to
equalize the porosity of the hair
Protective – Helps offset daily aggressions
such as blow drying, curling, brushing, etc
Progressive – Through the emulsion process,
with each application the hair becomes stronger
and better conditioned. It bonds to the hair for
continuous conditioning from retouch to retouch
and shampoo after shampoo
3-COMPONENT SYSTEM
Inoa colorants
1. Oxidative Hair Dye
2. MEA (Mono Ethanol Amine)
3. Unique Gel Consistency
MIXTURE: 2 x 8 gram tubes
Advantage: easier to mix two shades and easier
to mix a ½ application. Eliminates half-tubes in dispensary.
EASY MIXING
2 tubes
8 g each
60g
Rich
Oxidant
40g
Oleo Gel
EASY MIXING
fast, easy
mixing
5
No odor
DO NOT MIX WITH A BRUSH – Use the INOA Mixing Tool
(Sprush or Whisk) for optimal mixing consistency and
results with your INOA application.
Measuring Inaccurately
Oleo-Gel
1/40 = 2.5%
20 or 30-vol
Rich Developer
1/60 = 1.6%
2 tubes of Inoa color
1/16 = 6.25%
Measuring Inaccurately
Rich
Color
16 g
Hollow
Color
14 g
2g Color Missing:
12.5%
INOA Revolution
PERFECT and PREDICTABLE
reflects
A WIDE CHOICE OF SHADES
blue
9.01
8.1
6.1
violet
9.2
4.26
4.20
cool blondes
cool browns
9.13
8.13
7.23
7.13
6.23
5.52
5.12
4.15
natural
10
9
8
7
6
5
4
3
1
warm blonde
warm browns
9.31
8.34
8.31
7.35
7.31
6.34
6.32
5.35
5.32
4.35
gold
copper
red
9.3
8.3
7.3
7.43
6.3
5.3
5.65
5.5
4.65
4.56
5.45
5.4
4.45
4.3
6.46
6.45
10
Very light
blonde
DEPTH
9
Light
blonde
8
Blonde
7
Dark
blonde
6
Light
Brown
5
Brown
4
Dark
Brown
3
Darkest
Brown
2
Brownish
Black
1
Black
N
Natural
TONE
B
Blue
.1
V
Violet
.2
G
Gold
.3
C
Copper
.4
Rv
Red-violet
.5
R
Red
.6
Gr
Green
.7
CODING SYSTEM
Example:
6GV
6.32
Level of color
Primary tone of color
Secondary tone of color
*0(N) first indicates no primary tone, only
secondary tone ex. 4.04 (4NC)
** 0 in the secondary position indicates
intensity ex. 4.40 (4CCC)
INOA Revolution
APPLICATI N
Application
BENEFITS OF INOA APPLICATION:
•Easy application due to smooth, velvety texture
•Stay put application that does not drip
•Free-hand approach
• Free-hand painting versus exact placement
Application and Development Time
DEVELOPMENT TIME: 35 minutes
Application:
Mix according to instructions
Take fine sections
35 min.
Paint INOA onto the re-growth area starting from the bottom of the
quadrant moving toward the top of the head
Make sure the color lays flat on the scalp
Saturate the top and bottom of each section
Development time starts when re-growth application is complete
When taking through mid-lengths/ends, do not add water
Mid-Lengths and Ends
TAKE THROUGH (without adding water)
CHANGE OF COLOR/FIRST TIME
USING INOA
= take through immediately/TTI
35 min.
COLOR REFRESH
= take through half-way through
development time/TT15
20 min.
15 min.
30 min.
5 min.
NO COLOR CHANGE
= take through 5 minutes before
end of the development time/TT5
Note: Development time starts when re-growth application is complete.
Virgin Application
VIRGIN APPLICATION: 2 METHODS
20/20 METHOD
1. Apply to mid-lengths/ends
½ inch off scalp.
2. Mix fresh batch.
3. Apply to scalp area.
4. Process 35 minutes.
20/30 METHOD
1. Apply to mid-lengths/ends ½
inch off the scalp using 30volume Rich Developer.
2. Apply to scalp area using 20volume Rich Developer.
3 .Process for 35 minutes.
2. 20-vol
1. 20-volume
2. 20-vol.
1. 30-volume
Covering White
FORMULATING FOR WHITE HAIR
Up to
70%
2 tubes of the target shade
Over
70%
1 tube of the target shade
1 tube of the natural shade at the same level
On Mid-Lengths/Ends:
Target shade only
Removal & Rinsing
EMULSION & RINSING
Last 2 – 3 minutes of processing time:
Massage without adding water
Gently loosen the color from the scalp, mid-lengths and ends of the
hair
Use the flat part of the end of fingers
When the color is completely loose, add a small amount of
lukewarm water to continue the emulsion *
After emulsifying rinse thoroughly until the water runs clear.
While rinsing, you will see a milky white film
When this film is gone, the rinsing is complete
Shampoo twice with INOA Post Shampoo
*Cold or very hot water can repel off INOA color and may leave a trace of oil in the hair
REMOVAL AND RINSING
BENEFITS OF INOA SHAMPOO:
•Shampoo twice
•Optimizes the action of Ionène G in L‘Oréal
Professionnel haircolor
•Eliminates traces of oxidation
•Neutralizes residual alkalinity and restores hair's
normal pH
•Cleanses hair gently and completely
COLOR IN (Pre-coloration)
METHOD 1: TO DARKEN 3 LEVELS OR MORE
OR ON VERY SENSITIZED HAIR
•
•
•
•
•
•
•
•
•
Choose relevant pre-coloration shade.
Mix with Oleo Gel and Rich Developer.
Apply to lightened sensitized areas.
Develop for between 1-25 minutes
according to pre-coloration chart.
Emulsify (dry and wet), rinse, shampoo
and dry the hair.
Apply target shade to the re-growth area.
Set timer for 35 minutes.
Take through immediately (TTI).
Emulsify (dry and wet), rinse, shampoo
and dry the hair.
1 – 25 minutes
35 minutes
Color In (Precoloration)
Cool
Target Level
(Cools, Ashes (.1, .2, .7), Naturals
Gold)
Warm
Time
(Warms, Copper, Red-Violet, Red)
9
Light Blonde
8
Blonde
Underlying
Pigment
Yellow
8.3
1 – 10 minutes
8.34
Orange Yellow
7
Dark Blonde
Orange
6
Light Brown
Red-Orange
5
Brown
6.34
10 – 20
minutes
6.46
4
Dark Brown
3
Darkest
Brown
2
Brown-Black
1
Black
Red
Red
Red
4.56
4.56
Red
15 – 25
minutes
Red
COLOR IN (Pre-coloration)
METHOD 2: TO DARKEN 2 LEVELS ON
SENSITIZED HAIR
•
•
•
•
•
Apply target shade to re-growth area.
Set timer for 35 minutes.
For mid-lengths/ends, mix 1 tube of a .3 on
a darker level + 1 tube of the target shade
EX: target shade 6.45
Re-growth: 6.45
Mid-lengths/Ends: 1 tube 6.45 + 1 tube 5.3
Take through immediately (TTI).
Emulsify (dry and wet), rinse, shampoo
and dry the hair.
NOTE: this method is simple and easy, but not
as predictable and technical
+ .3 on darker level
HEALTH AND SAFETY
MIX COLORANT + OLEO GEL + Rich Developer
WHAT SHADE TO CONDUCT THE TEST?
SKIN
ALLERGY
TEST
If you know the target shade, use that shade for the skin
allergy test.
If you do not know the target shade, use the darkest
shade (1 to 3) in INOA.
HEALTH AND SAFETY
Skin Allergy Test
HEALTH AND SAFETY
Skin Allergy Test
48H
SKIN
ALLERGY
TEST
EXCEL WITH
10 KEY STEPS WITH INOA
1. VERY IMPORTANT: A skin allergy must be completed 48 hours before
each INOA application
2. ESSENTIAL: The INOA mixing consists of 3 products, not 2.
- One application = 40g Oleo Gel + 60g Rich Developer +
2 – 8g tubes of INOA haircolor (totaling 16g of colorant)
DO NOT MIX WITH A BRUSH – Use the INOA Mixing Tool (Sprush or
whisk) provided in your introductory PPK for optimal mixing
consistency and results with your INOA application.
3. CAUTION: One application contains 16g of haircolor (2 – 8g tubes),
EVERY GRAM COUNTS! Make sure you empty the entire contents of
the 2 tubes.
4. RECOMMENDED: Use the measuring tool (INOA Doser) maximum
precision in your mixing.
EXCEL WITH
10 KEY STEPS WITH INOA
NOTE: Mix with the INOA Sprush for best mixing results.
FOR ONE APPLICATION:
 Using the INOA Doser, measure 1.4oz/40g Oleo Gel + 2.1oz/60g Rich
 Devloper.
 Empty mixture into a bowl.
 Add 2 tubes (0.56oz/16g) of INOA haircolor (2X0.28oz / 2x8g) into bowl
 Mix the products together with the INOA Sprush until a rich, creamy
consistent texture is obtained.
DO NOT MIX WITH A BRUSH:
 An INOA Sprush has been provided in all prepacks to mix the 3-components
system together.
 The INOA Sprush is requited to achieve optimal mixing consistency and result
with your clients application.
EXCEL WITH
10 KEY STEPS WITH INOA
5. WARNING: Never substitute INOA Rich Developer with another
developer
6. COVERING HIGH PERCENTAGES OF WHITE HAIR:
- Always use 1 tube of target shade + 1 tube natural shade at the
same level. Never mix with a gold shade.
- Mix with a natural shade only for 70% and over white hair.
- Always leave on for the recommended development time of 35
minutes
7. BE CAREFUL: When applying INOA, spread INOA onto the re-growth
area rather then placing the color
8. IMPORTANT: DO NOT ADD WATER to your mixture to take through the
mid-lengths and ends
EXCEL WITH
10 KEY STEPS WITH INOA
9. CRUCIAL: Gently dry emulsify without adding water to loosen the
color off the scalp
10. RECOMMENDED: Following application (and development time),
shampoo twice using INOA Post Shampoo
BENEFITS OF INOA HAIRCOLOR
1. EASY MIXING
• Easy to mix two shades
• Easy to facilitate ½ application
2. NO ODOR
3. OPTIMIZED SCALP COMFORT
4. FREEHAND APPROACH
• Free-hand painting versus exact placement
5. 2X THE LIPID PROTECTION TO HAIR*
6.
INFINITE HAIRCOLOR POWER
•
•
•
•
Exact and predictable results
Lightens up to 3 levels
Exceptionally even from scalp to ends
Coverage of up to 100% white hair
* Compared to our leading professional permanent haircolor in the world. Respects the hair’s natural protective film after 1 and 5 applications.
INOA Revolution
Workshop
SUCCESS WITH
What are the
advantages for hairdressers?
•Exact and predictable results without ammonia = new clients
•2X more lipid protection to the hair = new clients
•Easy and quick application
•No odor = health and safety for hairdressers and clients
•Optimized scalp comfort = new clients with sensitive scalps
How can
attract new clients?
•The offer of ammonia-free haircolor
•Clients with no color that are concerned with coloring their hair
•The promise of optimized scalp comfort
Who is the right client for
?
EVERYONE
•Anyone that doesn’t like the smell of ammonia
•People that experience scalp discomfort from haircolor
•Clients that desire ammonia-free haircolor
INOA Revolution
Q&A
CLASSES
EDUCATION OFFERING
INOA Revolution*
3 – 3.5 hours
45 minute product education
1.5 hours hands-on models
20 minute model review
30 minute Success points, Q & A
In-salon support days
Gold, Platinum or Black
1 - 2 days for proper use
Top conquest salons
2 – 3 days formulation and usage
1 hour Q & A session*
Platinum and Black salons
Conquest
Other salons having usage issues
*It is mandatory that each salon has an In-salon intro class with their
entire staff.
Smaller salons can be clustered together at a host salon for training the
class format does not change for this training.
CLASSES
STORE EDUCATION OFFERINGS
INOA Revolution*
2.5 – 3 hours
1 hour product education
1 hours hands-on mannequins
4 people to 1 mannequin
Each will do a ¼ panel
Each will do dry emulsification
Mannequin dried to show that there in no oil left
30 minute Success points, Q & A
1 hour Q & A session*
1 session offered after or between cluster classes in store
*It is mandatory anyone purchasing INOA has completed the INOA
Revolution class.
Store classes are intended for independent stylists or stylists from salons
that want additional training on INOA
MODEL PROCEDURES
All models have to be patch tested 48 hours prior to application of color.
If the class is half head against Majirel, you will patch test with
Majirel.
If only INOA is going to be used on the hair, you will patch test with
INOA.
Model release forms and if patch testing with INOA, a set of patch test
spoons, Oléo Gel, Rich Oxidant and INOA colorants must be given to the
salon.
These forms should be hand delivered well in advance to the person that
will be conducting the patch tests.
You have to explain to them exactly what has to be done.
If it you cannot deliver them in person, then send them and arrange a
phone call with the person to ensure they clearly understand what has to
be done.
MODEL PROCEDURES
INOA TRAINING MODEL REQUIREMENTS:
INOA TRAINING MODEL REQUIREMENTS:
As always if models DO NOT meet the requirements, talk to the person
that arranged the models for you and explain why you have to turn this
model away.
•DO NOT do models that you will not have successful results.
•
•
•
•
•
•
Hair no longer than shoulder length
Models can have previously colored or virgin hair
Hair that does not have bands
NO corrective color
There should not only be white coverage models
Models that do not meet the requirements will be turned away
For existing Majirel salons, all models will be half head INOA vs. Majirel.
If it is a conquest salon, the entire head will be INOA.
There should be one model for every 2 - 3 people attending.
MODEL PROCEDURES
THE HAIR
Natural level 3 or 4 that are at least a level 5 on the ends
Natural level 5 that are at least level 6 on the ends
Natural level 6 that are at least level 7 on the ends
Natural level 7 that are at least level 8 on the ends
Natural level 7 or high percentages of white with level 9/10 on the
mids/ends and would like to be a light neutral or ash blonde (9, 9.13)
Double tone red models have be a level and a half lighter on the ends
MODEL PROCEDURES
TARGET COLORS
COLORS TO BE USED IN CLASSES
6.1
5
8.13**
6
9.13**
7**
3
8**
4
9**
** Are focus colors
5.32**
6.32**
7.31
8.34
5.3**
6.3
7.3
6.46**
4.65**
5.5**
5.56**
INOA APPLICATION:
All models will be ½ head vs. Majirel.
Conquest salons will we whole head INOA
A section of hair should be left out just under the occipital bone, which is
called the control piece.
This will ensure that when the application is complete, the natural level
and color on the mid-lengths/end can be compared to the finished
results.
DEMONSTRATE THE INOA APPLICATION