###The Conference, Exhibition and Event Environment

Transcript ###The Conference, Exhibition and Event Environment

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The Conference, Exhibition and Event Environment

BTEC National Travel and Tourism

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Introduction

• • • Conferences, exhibitions and events are a very large part of the travel and tourism market. Just the UK conference, trade fair and exhibition sectors are thought to be worth more than £10 billion per year.

It is a high quality, high yield part of the travel and tourism industry.

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Value and Benefits

• • • • The sector lengthens the high season for many leisure tourism destinations in UK It is a year-round sector Investment by regions to attract business from this sector can regenerate areas suffering industrial decline.

Places battle to host major events – ‘place marketing’

Types of Event

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• • • • Product launches Awareness raising events Annual conferences Trade fairs • • • • Business meetings Corporate hospitality Sales exhibitions Fund-raising events

Types of Venue

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• • • • Purpose-built centres (see list in Activity) Hotels often have dedicated conference and business meeting facilities Academic institutions often host specialist conferences Sports venues are increasingly attractive

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Suppliers to the Sector

• • • • • • • Conference organisers Exhibition organisers Venue-finding agencies Audio-visual suppliers Catering companies IT specialists Security personnel providers

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Buyers in the Sector

• • • • Companies seeking venues for business meetings, events and conferences.

Associations and trade bodies.

Governmental organisations.

Charities and other not-for-profit bodies.

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Major Trends and Issues

• • • The growing popularity of unusual venues shows the need for ‘impact’ events.

Organisations relying more on venue-finding agencies as the sector grows.

The growth of importance of budget-level facilities.

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The Future

• • • One of the main trends is the growth of video-conferencing as: Technology allows ‘real-time’ networking at a distance Equipment costs and line charges fall (ISDN etc) Organisations become more environmentally-aware

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Key Question

Will technology (the Internet, video-conferencing and conference-calling) ever replace the need for business events, conferences and exhibitions?

###The Conference, Exhibition and Event Environment

Transcript ###The Conference, Exhibition and Event Environment