Transcript ###Products and Services - PowerPoint Presentation###

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Products and Services
BTEC National Travel and
Tourism
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http://www.bized.co.uk
Products and Services
• Travel and Tourism products and
services are targeted at customers
in industry and the public
• Let’s look at these two separately:
• Industry
• and Consumers
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Industry: Private Sector
• Business travel agents make travel
and accommodation arrangements
for commercial customers
• Industry groups provide services
to member organisations
• Conference venues offer facilities
and services to business
organisations
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Industry:Public Sector
• Regional tourism organisations
provide marketing services for
travel and tourism businesses
• Development agencies work with
travel and tourism businesses to
transform the regions
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Industry:Public-Private
Sector
• Often the distinction between the two
sectors is blurred
• Some bodies are created from public
and private sector organisations to offer
services to industry
• Destination Management Organisations
provide marketing help for their
members
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Consumers
• Tourist Information Centres promote
local travel and tourism products and
services to the public
• Tour operators such as MyTravel and
Thomson (TUI) create, arrange and run
tours and travel programmes for
consumers
• These are offered to consumers through
travel agents, or directly through the
Internet, over the phone or through TV
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Consumers
• Retail travel agents such as Lunn Poly
offer a link between tour operators and
consumers
• They provide general or niche products
and services
• Niche providers include agents such as
Saga (catering for the over-50s) and
Trailfinders (long-haul packages)
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Consumers
• Consultants Deloitte estimate that the
last six years has seen a 20% fall in the
number of people booking packages
through travel agents
• The Internet is a rapidly growing
channel for travel and tourism firms to
use to reach consumers
• Trade associations often give
information to consumers about
products and services
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Arts and Heritage
• Museums, galleries, concert halls and
theatres run events to appeal to travel
and tourism consumers
• Growing importance in recent years due
to:
– Lottery funding to improve and regenerate
– ‘Place Marketing’ of major UK towns and
cities, such as Leeds, Liverpool and Cardiff
– More short break holidays being taken
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Summary
• Customers in industry and from the
general public demand products and
services from travel and tourism
organisations
• These organisations may be from the
public sector or the private sector
• Often the two sectors combine to
provide services
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Summary
• Now go to the Activity to find out
more about these organisations
and the products and services they
offer
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