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Part 3
The PIC Model:
Ways of Implementation
Itamar Gati
The Hebrew University Jerusalem
In this part I will briefly

Demonstrate MBCD - an Internet-based
interactive career-planning system based on the
PIC model

Discuss the desirable features of Internet-based
career–planning systems, and examine the
extent to which MBCD conforms to these
features

Discuss the importance and implications of
computer-assisted career-guidance systems for
career counseling
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The Challenge



Career decision-making requires collecting a
vast amount of information
Luckily, Information and Communication
Technologies are available.
The use of a computer-assisted career guidance
system based on the theoretical model can help
overcome cognitive limitations.
There are several computer-assisted career
guidance systems available, most of them on the
Internet.
One of them is MBCD
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MBCD
Making Better Career Decisions
MBCD is an Internet-based career planning system that is
a unique combination of

a career-information system
 a decision-making support system
 an expert system
designed to help deliberating individuals
make better career decisions
The dialogue is divided into distinct stages, corresponding
to the PIC model stages
4
MBCD’s Key Features (cont.)



Separating the relative importance of aspects
from within-aspect preferences.
For example, important aspects can also be
aspects in which the optimal level is “none”
Eliciting both facets of the individual’s
preferences:
a)
b)
the optimal level
additional levels that the user regards as acceptable
(reflecting the user’s willingness to compromise)
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MBCD’s Key Features (cont.)

Each occupation is characterized by a
range of levels within each aspect,
reflecting the within-occupation variance.
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MBCD’s Key Features (cont.)

The system provides detailed feedback
and recommendations according to the
user’s input and its effect on the search
results

The dialogue is flexible and the users can
change their responses at any point
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MBCD’s Key Features (cont.)

Promising alternatives are located by the
Sequential-Elimination search model (Gati,
1986).

But the user can also use a compensatorymodel-based search.
12
MBCD’s Key Features (cont.)
Options to check the quality of the list of
“promising occupations”, including:
 “Almost compatible occupations” (i.e.,
sensitivity analysis)
 “Why not”
 “What if”
 “Similar occupations”
 “Compare Occupations”

13
MBCD’s Features (cont.)

Initial in-depth explorations is offered by
detailed occupational descriptions
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MBCD’s Features (cont.)
 The
conclusion of the dialogue:
the user receives a printed summary to
take along for further processing of the
information. The printout also provides
information for the counselor.
 The user’s preferences are saved
under a personalized code for future
interactions.

16
The next session will address
the million dollar question:
Does it really work?
17
End part 3
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