Transcript Document

Lazy Bean
Tabitha Briscoe
Nicole Murphy
Dustin Frank
Lazy Bean
This coffee shop was established by 3
college students wanting a place to
escape when their roomates, spouses, and
kids wouldn’t leave them to their
accounting homework. They had a dream to
create a place that is local, artsy, and
relaxing where they could escape and
focus on their assignments. Thus, the
LAZY BEAN was born. We are proud to say
that this service industry serves great
coffee, has an amazing atmosphere, and
plenty of space to just chill or tackle
some school projects.
Nicole Murphy: Accounting/Finance:
Responsible for both
storefront and online accounts
Dustin Frank: Legal/Operations:
Responsible for any/all legal
issues as well as the
acquisition of
equipment/ingredients needed
for operation
Tabitha Briscoe: Marketing/Sales:
Responsible for managing
merchandise products and
creating/maintaining/expanding
customer base
All: Information
Technology:
Mgmt, Instagram, Tumblr, ect.
Products
Iced Drinks
Hot Drinks
Iced Coffee
Iced Latte
Iced Mocha
Italian Soda
Iced Tea
Frothers
Brewed Coffee
Latte
Cappuccino
Expresso
Mocha
Apple Cider
Flavors: Vanilla, Chocolate, Caramel,
Hazelnut, Peppermint, Pumpkin, Cherry, Grape,
Orange. Also all milk options have non-fat
and non-dairy options
Food: Muffins, Breads, Various fruits,
BLT’s, Breakfast wraps, granola, yogurts,
cookies, bagels, cinnamon rolls.
Processes
Operational Process:
• Hiring, firing and training of baristas,
cashiers, managers, and bakers
• Developing organization for the POS system
• Hiring personnel required for scheduling and
setting up live music
• Processes required for online order
management and delivery... USPS by per-order
basis
• Processes required of personnel for
janitorial purposes.
Processes
Main Sales Processes:
The operations manager is in charge of
inventory management, ordering coffee, buying
food and merchandise supplies, responding to
feedback information management and
implication.
Processes
Online Process:
We will be hiring an organization to maintain
and edit the online store; including but not
limited to, sales set up and mobile site
organization, and information changes.
Supply Materials
A Cost Benefit Analysis will be used to determine if it
will be cheaper or more beneficial to outsource or
produce the products at the business.
Baked Goods:
We will choose
between buying
from a
distributer or
purchasing
ingredients to
bake ourselves
based on the
cost/benefit
analysis.
Bake good costs
include: flour,
sugar, yeast,
butter, etc.
Coffee:
Choose between
distributers to
find the right
quality/price
ratio for our
products.
Misc:
• Paper towels
• Cleaning supplies
• Toilet paper
• Cups
• Spoons
• Straws
• Stir sticks
All ordered or
purchased with cost
analysis results in
mind.
WEBSITE
Online store: Information based, hours of
operation, employment, and a small selection
of merchandise for sale.
A majority of sales come from the storefront.
We have a front counter for purchasing
coffee, snacks, and merchandise. We offer
chairs, tables, couches to sit/study/hangout, small stage area in back, plenty of wall
space for art, and a small space to display
in-store merchandise.
STOREFRONT
Demographic
Our target market are high school
students, college students and
all around coffee lovers.
Marketing Mix
Product: High quality food/drinks that are
health conscious
Place: College University Town, 123 Hip Kid
lane, close to campus.
Price: As low as possible to accommodate to
college students on a budget. Changes will
be made based on a cost analysis and our
competition.
Promotion:
Storefront: Live music, merchandise,
steady schedule (ex. Cinnamon Roll
Sundays), website coupons, etc.
Online: Pictures of products and
customers, event schedules, local
customer comments about the cafe.
Marketing Strategies
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Storefront
Merchandise
Live entertainment
Signature drinks
Local artists
Merchandise giveaways
Booths at local events
Coupons
Grand-opening
On-campus advertising
Online
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Coupons
Event schedules
Merchandise advertising
References
Briscoe, T.A. (2014). Webpage.Webpage. Laramie, Wyoming: Tabitha Briscoe
Briscoe, T.A. (2014). Storefront.Storefront. Laramie, Wyoming: Tabitha Briscoe
Briscoe, T.A. (2014). Coffee, Coffee. Laramie, Wyoming: Tabitha Briscoe
Haag/Cummings. (2013). Management Information Systems for the Information Age.
New York, NY: The McGraw-Hill Companies, Inc.
Company Project Part
II
Lazy Bean
Quickbooks
By INTUIT
We chose Quickbooks for its simplicity,
features, and pricing options.
While there were other options
available, this ERP is relatively
inexpensive and the group members
already had in-depth experience working
in the program. It provides everything
we need to manage the company.
Why Enterprise
Resource Planning
(ERP)?
We feel that an ERP would benefit
us more at this time mainly due to
our accounting and Quickbooks
backgrounds. With this system we
are able to handle most of
accounting in-house. Having
financial confidence will allow us
to figure out if we are able to
afford a CRM in the future once our
business grows.
Quickbooks Information
What it Does
Quickbooks is an accounting and
organizational tool to be used by
businesses to organize, collect, and
present important data about the
company.
Quickbooks Information
Features of Quickbooks
• Track sales, sales taxes and customer
payments
• Track inventory and expenses
• Allows three users to work in the program
• Works with Excel for multiple purposes
• Pay W-2 employees and file payroll taxes
• Accept credit card payments
• Keep all employee, customer, and vendor
information
• View all income-producing transactions in
one spot
• Add-on more features to customize the
program
Quickbooks Information
Who Uses It
According to The Journal of
Accountancy, more than 4.5 Million
companies use Quickbooks and it is the
most used accounting system in the
world especially for small businesses
(Collins).
Using Quickbooks
Quickbooks can and will be utilized at LAZY
BEAN by all members in a multitude of ways
Accounting/Finance
Quickbooks will be used in this department to store,
organize, and prepare financial documents and data.
This includes all of the cost/profit tracking,
budgeting, and other financial necessities.
Legal/operations
Quickbooks will be used in this department to
organize customer, vendor, and employee information,
as well as, keep track of all information needed in
operations. Employee hours/pay and inventory
management are a couple examples of the uses of
Quickbooks in this department.
Marketing/Sales
Quickbooks will be used in this department to
track the success and profitability of specific
products as well as maintain budgets and cost
information for period costs such as
advertisement.
Pros of Quickbooks
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Customizable
Relatively inexpensive
Different pricing options
Add-on options available
Well-known by accountants
Simple to use
Capable of all uses needed for Lazy Bean
(Joseph, C 2015)
Cons of Quickbooks
• Relatively simple
• If business grows, we may need to switch
to a system that offers CRM and ERP
• Add-ons can be costly if functions are
necessary
• Only three users are capable of access
(Joseph, C. 2015)
Cost of Quickbooks
We would go with Quickbooks Online
Essentials with the monthly cost of
$26.95, because it has the most
features available for the most
reasonable price. Depending on
necessity, LAZY BEAN may also
incorporate the “payroll add-on”
for an additional $31.20/month.
References
Briscoe, T.A. (2014). Webpage.Webpage. Laramie, Wyoming:
Tabitha Briscoe
Briscoe, T.A. (2014). Storefront.Storefront. Laramie, Wyoming:
Tabitha Briscoe
Briscoe, T.A. (2014). Coffee, Coffee. Laramie, Wyoming:
Tabitha Briscoe
Collins, J.C. (2011, December). A Quick Guide to Quickbooks.
Retrieved from Journal of Accounting:
http://www.journalofaccountancy.com/Issues/2011/Dec/20114555.h
tm
Haag/Cummings. (2013). Management Information Systems for the
Information Age. New York, NY: The McGraw-Hill Companies, Inc.
Joseph, C. (2015). Pros and Cons of Quickbooks. Retrieved from
Small Business Chron: http://smallbusiness.chron.com/proscons-quickbooks-3748.html