Transcript Slide 1

CSD11
Feedback presentation on CSD11 to AMEDA members
Marrakesh, Morocco
October 2009
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The hosts – main sponsors
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Confirmation of the AMEDA
Organising Committee
• Mr Mohamed Abdel Salam (Egypt)
• Mr Samir Jaradat (Jordan)
• Ms Monica Singer (South Africa)
• Ms Maryam Fikri (Dubai)
• Ms Pauline Onyekachimma (Nigeria)
• Mr Suliman Al-Shohomy (Libya)
• Mr Talal AlGhanim (Kuwait)
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Exposure for AMEDA
• Profile AMEDA and all its members
• Profile AMEDA at all pre marketing events and regional
conferences
• Anticipate attracting over 200 delegates from around the world
• Raise the profile of Africa and the Middle East
• AMEDA members given preferential sponsorship packages with
maximum exposure
• Evening and social programme both African meets Middle
Eastern theme
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Date Change
• Original dates: 6-8 April 2011
– Hotel unable to provide exclusivity
• Proposed new dates: 13-15 April 2011
– Exclusive use of the hotel
– Week before IOSCO
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Logo design options
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The event
Hosted in Cape Town at the five Star Westin Grand Arabella
Quays Hotel
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Host City
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Host City
 Situated on the southwestern tip of Africa, Cape Town is recognised as
one of the most beautiful places on earth. Offering a range of
attractions, breathtaking sights and endless activities, it is a year-round
holiday destination with friendly people, a mild climate and rich cultural
heritage.
 Top tourist attractions: Table Mountain
Wine lands / wine route
Victoria and Alfred Waterfront (shopping)
Kirstenbosch Botanical Gardens
Robben Island & Cape Point
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Hotel & Conference Facilities
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Hotel & Conference Facilities
 Grand Westin Arabella Quays
 The Grand Westin Arabella Quays is a five star hotel
 Situated on the outskirts of the central business district in the shadow of
Table Mountain and overlooking the city’s harbour and the Atlantic ocean.
 Less than 30 minutes from the airport (no traffic)
 Walking distance to the Victoria and Alfred Waterfront which is the hub of
shops and restaurants in Cape Town (shuttle service every 15 minute from
the hotel)
 Three and four star accommodation available within walking distance
 South Africa is one of the most cost-effective destinations with a favourable
exchange rate for most visitors.
 Rate for conference of per double room per night (Including breakfast) is
approximately R 3100 / 290 +- EUR.
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Alternative Accommodation
 Recommend the Cullinan Hotel and Harbour Bridge.
 Four star hotel across the road from the Grand Westin Arabella Quays
 Accommodation approximately cheaper than Grand Westin for delegates
who would like cheaper accommodation (R 2000 per room per night / 180 +EUR )
The hotel complements the rich, cultural heritage of Cape Town with a
timeless architectural tradition – colonial type hotel
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AMEDA Dinner
nd
(2
evening)
 Hosts (AMEDA) dinner on second evening
 Africa meets Middle Eastern Evening at Moyo Restaurant at Spier
Wine Estate (45 minutes from Cape Town)
Tables themed for each AMEDA member with flags, colours,
landmarks etc
 Cheetah and falcon display, belly dancers, shesha, etc
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Closing Dinner
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Spouse Programme
Planned Program 13-15 April 2011
 Day 1: Volunteer programme with delegate group
 Day 2: Tour of Table Mountain, Kirstenbosch Botanical
Gardens and Gold Museum
 Day 3: Robben Island, Aquarium, V&A Waterfront
(shopping)
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Sponsorship Overview

Overview of sponsorship (varies according to sponsorship level – details on following slide):

Acknowledgement as a sponsor based on sponsorship level

Exclusivity to sponsor one event or conference giveaway

Branding at the event including the sponsor’s banners, the sponsors logo on dinner
invitation, menu cards, 5 minute speech and any other requirements that the sponsor
may have

Acknowledgement from the podium

Conference Bag insert of approved literature / promotional material

Acknowledgement as the sponsor on selected printed material including the agenda,
conference programme, sponsors wall etc

Acknowledgement on sponsor’s page of CSD11 website including profile of sponsor.

Acknowledgement as sponsors on selected digital media during the event including
displays on PowerPoint slides between presentations, TV screens, digital displays etc

Logo on CSD11 website and acknowledgement as a platinum sponsor including link
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through to sponsors website. This can also be reciprocated on sponsors own website
Sponsorship Levels
Sponsorship Overview (further details on next
level
slide)
Max number of
sponsors
Cost
(benchmarked
against CSD10)
Host
AMEDA – sponsorship and
branding throughout the event and
exclusivity at one gala dinner
One
EUR 150 000 (est)
Platinum
Gala dinner and conference fee for
two delegates
Two
EUR 35 000
Gold
Conference lunches and
conference fee for two delegates
Two
EUR 20 000
Silver
Refreshment break and conference Four
fee for one delegate
EUR 10 000
Bronze
Assortment (conference bags,
pens, speaker gifts, photo etc)
EUR 6000 (excl
branded items
cost)
Total
Seven
EUR 342 000
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Conference Organiser
• Global Conferences Africa PTY (Ltd)
• Subdidiary of the Tourvest Group (Listed company in South
Africa)
• Founded in 1992 and has run over 400 international
conferences including the World Summit on Sustainable
Development for 55 000 people
• Professional Memberships
– International Professional Confernce Organisers (SAACI)
– International Congress and Convention Association (ICCA)
– Southern Africa Tourism Services Association (SATSA)
• Hosting over 50 000 visitors for the FIFA World Cup
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Budget – AMEDA contributions
Ameda - Libya
10 000 Euros Ameda - Mauritius
TBC
Ameda - Morocco
10 000 Euros Ameda - Israel
TBC
Ameda - Lebanon
10 000 USD
Ameda - Ghana
TBC
Ameda - Kuwait
10 000 USD
Ameda - Palestine
TBC
Ameda - Jordon
10 000 USD
Ameda - Kenya
TBC
Ameda - Nigeria
10 000 USD
Ameda - Bahrain
TBC
Ameda - Oman
10 000 USD
Ameda - Central African Rep
TBC
Ameda - Dubai
10 000 USD
Ameda - Tunisia
TBC
Ameda - Abu Dhabi
10 000 USD
Ameda – South Africa*
10 000 USD
Ameda – Saudi
10 000 USD
Ameda – Egypt*
10 000 USD
* Any shortfall to be paid by Egypt & South Africa
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Budget cont
Full budget supplied to the AMEDA Sub Committee
Highlights (all figures are approximations):
Income – AMEDA
EUR 100 000
Income – Delegate fees
EUR 150 000
Total Income
EUR 250 000
Expenses
EUR 530 000
_______________________________________________________
Net profit / loss
- EUR 270 000
Amount required from sponsors EUR 270 000
All AMEDA members are requested to assist in finding sponsors
(Budget for CSD10 EUR 550 000)
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Recommended Sub Committees
 Organising Committee (oversee all aspects of the conference)
 Agenda Committee (compile agenda with regional associations)
 Sponsorship Committee (obtain and coordinate sponsors)
 Finance Committee (audit, debtors collection, budget etc)
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Project plan / steps
 Full Project Plan provided to AMEDA Sub Committee
 Quarterly report backs to organising committee and
newsletters to AMEDA members
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Website
Live with overview of AMEDA and
CSD 11
www.csd11.net
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Questions?
Thank you
Tanya Knowles
Head of Marketing
Strate Ltd, South Africa
[email protected]
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