Transcript Slide 1

What Makes a Good Map?
How well does map communicate to your
audience?
 What is the motive, intent, or goal of the
map?
 Who will read the map?
 Where will the map be used?
 What data is available for the composition of
the map?
 What resources are available in terms of both
time and equipment?

Mental map making
Know what you will map and how before you do so
– Sketch layout of map or groups of maps
– Decide on symbol types, and colors that are proper
for the map in question
 Symbol
shape, size, orientation, hue (color), value (lightness
or darkness), pattern, etc..
– scale, north arrow, legends and graticule
– Decide on color scheme of presentation
 Font
size, type, color
– Achieve a balance between blank spaces and page
content
Communicating with Maps
Determine what the purpose of the map is
 Who is the intended audience
 What features are needed
 What is the best way to symbolize the map

Basic Elements of Map
Composition
 Basic
map elements: Information
commonly needed by the map reader
– title, scale, legend, body of the map, north
arrow, cartographer, neatline, date of
production, projection used, and information
about sources
Elements found on every map
 Distance
or Scale
 Direction
 Legend
 Sources
of information
 How processed
Visual Layout
Title Here
Title Here
Eye expects (1) balance and (2) allignment
Symbol “weight”
Line weight
Pattern
Shading
Hue
Color and Map Design
 Color
is a complex visual variable and in a
GIS is specified by RGB or HSI values.
 Red, Green, Blue are additive primaries.
 Magenta, Cyan and Yellow are subtractive
primaries.
 Saturation and Intensity map better onto
values than hue.
Dimensions of Color
Dominant wavelength - “color”
HUE
How light or dark the hue is
INTENSITY
The purity of the hue
SATURATION
TEXT
Gives map its title and Legend
Also labels features (Qualitative and Quantitative)
Typographical Characteristics:
1) Family: Variation based on design
Times New Roman Impact CourierNew
2) Face: Variation based on weight, width, and angle
Wide Latin Brittanic Bold italic
3) Font: Specific font size and style
Times New Roman (16) Times New Roman (24)
Text placement
Santa Barbara
Santa Barbara
Path right
Santa Barbara
Santa Barbara
L a g o o n
P
a
t
h
D
o
w
n
Graphic Perception
 The
human eye has difficulty deciphering
more than 12 colors in one view
 This map has 48 colors.
 Can you tell the difference between
California and Nebraska
Graphical Hierarchy
Ground
–larger of two contrasting
areas
–grays, light browns,
heavily saturated hues
Figure
–long wavelength hues
–coarse texture
–strong edge
Visual Balance
 Most
people will focus on a point slightly
above the image’s geometric center
Graphic Perception(cont)
 The
human eye can decipher no more
than seven or eight shades form the 256
shades of one color
 All of the lines differ by 1.9%
Graphics Perception(cont)
5
to 7% of the population is color blind
 Your map may be reproduced in Black and
white.
 Texture vibration is an effect that causes
some patterns to move.
Hillshades
 People’s
eye are trained to interpret
hillshades with the light source coming
from the NW.
 If the light source is from the SE many
people will invert the topography
Light source from the SE
Light Source form the NW
Geographic Features
 The
map body is the main focus for the
map. It should be prominently displayed.
The other elements of the map should not
direct attention away form it.
Classifications in ArcMap
Natural Breaks (Jenks)
Natural Breaks (Jenks)
Quantile
Quantile
Equal Interval
Equal Interval
Defined Interval
Defined Interval
Standard Deviation
Standard Deviation
Two “dynamic” maps
Plotters
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HP Large Format