Transcript Media Advocacy is NOT for Wimps!

Media
Advocacy
is NOT for
Wimps!
Susan Klucker
Santa Barbara County Public Health Dept.
Gold Coast Project LEAN
Get One YES response…
• Then…GO FOR IT!
• Make ALL look
GR-R-REAT
VERY Publicly!
• Success breeds
SUPPORT!
Santa Maria Times
Feb. 6, 2001
Getting the Media’s
Interest
• FIRST Ever…FUN…
Reporters like
to have fun too!
• Timed early in the dayBefore 2PM at the latest.
• Prime the performers!!!
Give them, or help them,
develop quotes.
Santa Maria Times April 4, 2002
Coordinated Press Coverage
• Use developed media
relationships to
generate “Pre”interest
before release date
• Speaking Points handy
• Provide names and
contact numbers for
others involved
Santa Maria Times, April 14, 2002
They say you learn the
most from your most
difficult experiences…
MEDIA work is
always risky, yet still
worth the risk!
Catchy or Controversial Title?
• Remember who you
are trying to reach.
• Remember who you
DO NOT want to
OFFEND!
• Have more than one
way to be reached, or
show support.
Photo worth a 1,000 words…
• Evidence of progress, or lack thereof, with photo.
• Prompted the next action of a necessary meeting.
• Used coverage as clout to remedy discrepancies.
Complete the Story
• Let the public know
how it all turned out in
a timely manner.
• Give back to partners
who kept their word.
• It is valuable to know
when to negotiate for
Win-Win outcomes!
Media Advocacy is NOT for
wimps!
• Most organizations are
afraid of media, yet you
can show them the
positive side.
• Reporters will honor your
position as they need
repeat sources and data.
• Media is a powerful
TOOL that can be used
constructively.
Media
Advocacy
is NOT for
Wimps!
Susan Klucker
Santa Barbara County
Public Health Dept.
Gold Coast Project LEAN