Transcript Community Attitude Study

2004
Community Attitude Study
Village of Glen Ellyn
1
Dimension Research, Inc.





Full-service marketing research company
Headquartered in Lombard
Field office in Peoria
Established in 1983
Have conducted more than 1,800 studies
2
Studies Conducted in
Glen Ellyn









Central Business District Survey
Community Swimming Pool Survey
Public Library Attitude Study
Community Cable TV Study
Vision Glen Ellyn Survey
Open Space Attitude Study
2000 Community Attitude Survey
District 41 Program Evaluation
Village Links Renovation Study
3
Background/Objectives

Receive statistically-valid opinions from
random sample to guide Village Board
and Staff in evaluation and
improvement of Village services and
long-range plans


Valuable for decisions regarding current or
near-term issues
Valuable in establishing next solid waste
collection contract
4
Method




Telephone Recruit
Mail out questionnaires
Telephone Reminder calls
Have respondents drop off/ mail back
completed questionnaires, or complete
questionnaire on the Internet
5
Dates

Placement Interviews – Sept 13-18, 2004

Reminder Calls – Sept 23-Oct 5; Oct 4-20, 2004

Questionnaires collected until November 8, 2004
6
Sample

Sampling Frame




Zip Code: 60137
Telephone Exchanges: 469, 858, 790, 545, 942,
534, 446
Also, Braeside street addresses
Qualified Respondents


Male or Female Head-of Household
Claimed to reside within Village limits
7
Completed Surveys



2004 Placements
 597 General
 44 Braeside
2004 Returns
 480 General (80%)
 14 Braeside (32%)
Returns in Prior Years
 2000 – 532
 1990 – 532
 1983 - NA
8
Points of Emphasis

There are basically 2 kinds of responses on this study




Choose answer from a list that was provided
Express answer in own words
Positives far outweigh the negatives
Because everything is relative, the task is to identify
those positives and those negatives that stand out
the most from the others


In terms of relative magnitude
In terms of trends
9
Likes About Living in Glen Ellyn
(Response to open-end question answered in respondents’ own words)
2004
2000
1990
1983
55%
68%
57%
52%
Services & facilities (Net)
50
51
55
50
Parks/Park District facilities/ activities
Good school system
Village services/ facilities
Other services/ facilities
25
25
15
13
19
30
17
20
18
41
15
13
21
38
17
NA
Community appearance (Net)
43
39
45
46
Convenience (Net)
30
31
28
20
Business district/ shopping (Net)
28
23
19
21
Safe place to live/ low crime rate
18
22
11
NA
Atmosphere (Net)
10
Dislikes About Living in Glen Ellyn
(Response to open-end question answered in respondents’ own words)
2004
2000
1990
1983
26%
21%
45%
19%
Traffic/ transportation (Net)
24
16
10
6
Village services (Net)
23
29
42
43
Village government
Infrastructure
Water/ sewer
Other Village services
10
7
1
7
16
6
3
8
NA
NA
17
NA
NA
NA
18
NA
Trend to tear down and build larger homes
22
11
3
NA
Business district/ shopping (Net)
14
13
9
7
No particular dislikes/ nothing answered
18
25
17
NA
Taxes (Net)
11
Three Most Important Issues Facing
Glen Ellyn in the Next Five Years
(Response to open-end question answered in respondents’ own words)
2004
Taxes
School issues
Quality of life issues
Building issues
Business areas
Repairs to infrastructure
Transportation issues
Parks & recreation
2000
First
Mention
Total
Mentions
First
Mention
Total
Mentions
21%
19
15
15
8
6
7
*
35%
35
33
33
28
19
19
5
14%
6
19
13
8
16
4
3
32%
19
42
29
26
35
13
10
*Less than one-half of one percent
12
Satisfaction With Current Village Services
Satisfied
(Total)
Highly
Satisfied
Very
Satisfied
Dissatisfied
(Total)
97%
46%
43%
3%
Water quality
92
28
48
6
Public library
90
43
36
5
Communication/ information flow to citizens
90
21
44
7
Police protection
89
30
50
6
Street cleaning
88
16
46
8
Snow removal
86
17
47
10
Garbage/ recycling collection
84
22
44
12
Quality of main streets
84
14
43
15
Fire protection
84
37
41
4
80
18
38
20
Quality of sidewalks
80
15
33
14
Maintenance of parkway trees
79
16
37
17
Water drainage on your street
77
22
38
21
Street in front of your house
74
24
32
24
Completeness of sidewalk network
72
16
31
21
Street lighting
70
13
31
28
Quality of side streets
61
5
24
38
Village Links   (44% no opinion)
Preservation of historic houses and buildings

(22% no opinion)
 Among those with an opinion
13
Percent Satisfied with Current Village
Services Compared to Previous Years
Village Links  (44% no opinion)
Water quality
Communication/ information flow to citizens
Public library
Police protection
Street cleaning
Snow removal
Quality of main streets
Fire protection
Garbage/ recycling collection
Preservation of historic houses and buildings 
(22% no opinion)
Quality of sidewalks
Maintenance of parkway trees
Water drainage on your street
Street in front of your house
Completeness of sidewalk network
Street lighting
Quality of side streets
2004
2000
1990
97
92
90
90
89
88
86
84
84
84
80
95
88
89
83
91
84
84
89
88
86
--
-25
79
84
88
76
81
84
91
87
--
80
79
77
74
72
70
61
75
81
78
70
-70
61
60
77
---75
52
 Among those with an opinion
14
Future Village Service Level Adjustments
Increase
Increase
Service &
Service but
Raise
Taxes if Don’t Raise
Taxes
Necessary
Placement of utility wires underground
Street lighting
Fill in gaps in the sidewalk network
Enhancing appearance of Roosevelt Rd. corridor
Enhancing appearance of downtown business area
Snow plowing – side streets
Street improvement in front of your house
Preservation of historical houses & buildings
Sidewalk repairs
Water drainage on your street
Fire protection service
Maintenance of parkway trees
Police service
Snow plowing – main streets
Communication/ flow of information to citizens
17
5
5
7
6
3
4
5
2
3
8
3
6
2
*
26
23
22
20
21
21
18
17
19
17
10
14
10
13
12
Maintain
Present
Service
Level
Cutback
Service
Level
29
61
48
44
50
63
64
45
62
66
76
62
74
78
73
19
7
18
26
19
9
8
24
11
7
2
17
6
4
12
*Less than one-half of one percent
15
Agreement That Situation
Adversely Affects Village Character
Removal of Smaller
Houses
2004
2000
Agree strongly
Agree moderately
Building of Larger
Replacement
Houses
2004
2000
Building 3-5 Story
Building Houses
Multi-Family
Much Higher than Buildings in or Near
Neighboring Houses
Downtown
2004
2000
2004
2000
37%
24
31%
28
33%
24
30%
25
48%
24
47%
29
27%
20
30%
21
Neither agree nor disagree
10
13
14
12
9
6
17
16
Disagree moderately
Disagree strongly
16
9
16
9
18
8
20
9
10
7
11
5
19
13
21
9
16
Extent of Agreement with Certain
Solid Waste Collection Philosophies
Complete
High
Moderate
Low
Not Agree
Agreement
(10)
Agreement
(8-10)
Agreement
(4-7)
Agreement
(1-3)
at All
(1)
Mean
42%
63%
20%
18%
10%
7.41
The appearance of the Village is enhanced by having
all refuse and recycling picked up on the same day
throughout the Village
39
59
23
18
10
7.20
The use of pre-paid stickers for extra waste
collection encourages residents to recycle
31
58
26
16
8
7.16
7
14
17
69
49
3.15
A system requiring residents who put out more
refuse to pay more through the use of pre-paid
stickers is a better system
A sytem where everyone pays the same monthly fee
and may put out as much refuse and yard waste as
they want each week is a better system
17
Value of Certain
Solid Waste Collection Options
Would Pay Would Pay Would Pay
Nothing
1-10%
11% +
More
More
More
Unlimited trash pickup day each spring
To be allowed to put out 65 gal. of refuse per week
To eliminate the use of stickers for extra waste collection
To be allowed to put out 95 gal. of refuse per week
To have refuse and recycling picked up on Monday throughout Village
To have solid waste picked up on just one day throughout Village
56%
75
78
87
88
87
40%
20
17
8
11
12
4%
5
5
5
1
*
Mean
Among
All
Mean
Among
The Willing
3.3%
2.7
2.4
1.8
0.8
0.8
7.4%
10.7
10.8
14.0
6.9
6.2
*Less than one-half of one percent
18
Ranking of Possible Future Residential
Solid Waste Collection Contracts
Ranked
Ranked
Ranked
Ranked
First
1st or 2nd
3rd or 4th
Last
$10 per month; one 35-gallon container per week; $2 pre-paid
sticker for each additional 35-gallon container; unlimited spring
pickup every other year
49%
78%
22%
2%
$14 per month; one 65-gallon container per week; $2 pre-paid
sticker for each additional 35-gallon container; unlimited spring
pickup every other year
17
47
52
9
No monthly fee; $2.50 pre-paid sticker for each 35-gallon
container; unlimited spring pickup every other year
17
44
56
36
$18 per month; unlimited refuse each week; no unlimited spring
pickup every other year
15
25
75
46
19
Attendance at and Enjoyment of
Special Events and Activities
2004
Enjoyed
It Very
Attended
Much
Summer farmers' market in downtown area
4th of July parade
Taste of Glen Ellyn/ Village Fair
4th of July fireworks
Cardboard regatta at Lake Ellyn
Fine arts festival at Lake Ellyn
Day-after-Thanksgiving Holiday walk
58%
53
52
51
36
32
31
51%
77
50
89
85
53
60
2000
Enjoyed
It Very
Attended
Much
NA
60
67
59
35
44
34
NA
74
47
83
87
55
54
1990
Enjoyed
It Very
Attended
Much
NA
71
69
69
NA
40
52
NA
69
44
83
NA
55
64
20
Satisfaction with Downtown Business Area
Friendliness of service at the businesses
Landscaping
Condition of sidewalks
Snow removal from streets
Overall appearance
Variety of restaurants
Snow removal from sidewalks
Snow removal from parking lots
Number of benches for sitting
Special events and activities
Business hours
Availability of parking on weekdays
Availability of parking on Saturdays
Variety of stores
Amount of traffic
Completely
Satisfied
Very
Satisfied
Fairly
Satisfied
Not at All
Satisfied
25%
22
21
19
17
17
16
16
16
14
10
9
8
6
6
56%
54
56
51
57
40
45
41
38
49
44
29
26
28
30
14%
20
17
19
22
29
19
19
26
21
34
34
36
42
43
1%
1
1
1
1
8
3
1
5
2
7
15
17
18
11
21
Satisfaction With Roosevelt Road Corridor
Street lighting
Business hours
Friendliness of service at the businesses
Variety of stores
Size of business signs
Number of business signs
Variety of restaurants
Landscaping
Overall appearance
Special events and activities
Ease of entering and leaving parking lots
Amount of traffic
Completely
Satisfied
Very
Satisfied
Fairly
Satisfied
Not at All
Satisfied
18%
12
11
10
8
8
8
8
7
6
5
3
52%
50
45
45
33
28
33
33
28
16
23
11
24%
29
37
33
39
40
41
41
46
22
45
41
1%
2
1
7
11
15
13
13
15
9
24
38
22
Feelings of Safety for Self
and for Children in Schools
2004
2000
Completely Not Very Completely Not Very
Extremely Not at all Extremely Not at all
Safe
Safe
Safe
Safe
In your neighborhood during daylight hours
In your neighborhood at night
68%
46
1%
2
67%
40
*%
4
In downtown business area during daylight hours
In downtown business area at night
67
38
*
1
65
33
3
In Roosevelt Rd. corridor during daylight hours
In Roosevelt Rd. corridor at night
41
15
2
13
38
13
2
16
Children in elementary schools
Children in junior high or middle schools
Children in high schools
41
33
23
1
1
3
41
31
21
1
2
*
*Less than one-half of one percent
23
Demographics
2004
2000
44:54
49:47
18.8 yrs.
42%
18%
17.5 yrs.
39%
20%
Own their residence
Live in single-family house
94%
82%
90%
78%
Male respondent and employed
Male and works outside Glen Ellyn
70%
59%
77%
64%
Female respondent and employed
Female and works outside Glen Ellyn
Female and works in Glen Ellyn
Female and works in Home
56%
31%
25%
13%
58%
35%
23%
10%
Respondent gender - Male : Female
Average length of residency
Lived in Glen Ellyn more than 20 years
Lived in Glen Ellyn less than 6 years
24
Demographics
2004
2000
Average age
Age 65 or older
Under age 45
53.8
25%
29%
52.2
22%
33%
Average number of people per household
Single-person households
Households with 4 or more members
3.0
12%
39%
2.9
16%
36%
Have at least one child 18 or younger in household
49%
48%
College student
High school student
Junior high/ middle school student
Grade school student
Pre-school age children
Younger than pre-school age
10%
18%
16%
20%
9%
10%
10%
15%
10%
20%
10%
14%
25
Highlights

Glen Ellyn residents volunteered many
positive views about the community

They also provided many positive responses
about particular topics of interest

There were some negatives noted that could
be addressed in the future as necessary
26
Positive views that were volunteered

Like the atmosphere

Small town/ homey/ community pride/ friends/ neighbors

Like the community appearance

Like the convenience of Glen Ellyn

Like the central business district/ shopping

Like the parks/ Park District Programs

Like the good school system

Like that it’s a safe place to live
27
Positive responses on particular topics

Police protection

Public library

Fire protection

Water quality

Village Links Golf Course

Glen Ellyn Newsletter and Special Reports
28
Issues to be addressed
as needed, and as able

Taxes

School issues

Quality of life issues (keep affordable, maintain character …)

Tear-downs/ limit house size/ restrict new construction

Traffic/ transportation issues

Street issues (repair, street in front of house, lighting)

Placement of utility wires underground

Completeness of sidewalk network
29