Transcript www.gcu.ac.uk

Digital Design Suite
Diane Joyce, Senior Lecturer & Programme Leader
Digital Design Suite BSc (Hons)
[NEW but revision of existing]
Suite of programmes:
•
BSc Digital Design (Graphics)
•
BSc Digital Design (3D Animation & Visualisation)
•
BSc Digital Design (mainly aimed at Level 3 entry)
Digital Design Programmes
Aims to attract applicants who:
• Want to apply their creative ability to digital design solutions
• Expect to use computers as main tool
• Are prepared to learn technical and advanced software skills
Entry Requirements
Highers at BBB or equivalent (195 UCAS points)
•
Art & Design (or ‘creative’ subject)
•
English (or subject to demonstrate ‘written communication’)
•
Technical/Scientific subject (not necessarily at Higher – should
demonstrate an interest & ability)
Entry Tariffs
Average Entry Tariff greater than BBB
•
Some students have significantly more Highers than required
•
Some students just make the conditions required
Portfolio Selection
Oversubscription / Limits on Places Available
(20 per programme)
•
Portfolio requirements sent to all applicants who meet or will
potentially meet Entry Requirements
•
Specific requirements to evidence and a design task included
•
Ensures portfolio selection on equal basis
•
Some applicants opt not to submit portfolio (up to 25%)
Digital Design Themes
• Static & Motion Imagery:
Photography / Graphics / Video / Animation
• 3D Animation & Visualisation
• Interface / User Experience Design
• Digital Media Creation
Digital Design: Common Level 1
Opportunity to ‘try’ before making specialist choice
•
All students take the same modules
•
Can transfer programmes during or at end of Level 1 depending
on strengths and weaknesses
Digital Design: Levels 2-4
Some shared themes/some specialist
•
‘Graphics’ students take specialist Graphics modules
•
‘3D’ students take specialist 3D modules
•
Also some modules ALL students would take: e.g. Digital Video,
Motion Graphics, Research Skills
Potential Employment
Graphic / Digital / Web Designer
Motion Graphic Designer
Interaction/User Experience Designer
Designer
3D Animator
3D Visualisation Specialist
Application (Front End) Designer
Examples of Employment
Digital Designer: Dog Digital, Frame
Designer: Cartoon Network (Hong Kong)
Graphic Designers: WeeWorld, Kiltr
3D Visualisation Specialists: Soluis, Wireframe3d
Teaching: Primary/Secondary
Business Entrepreneurs: Bonnie Bling, Harrison &
Fyfe
Global: Finland – New Zealand
Application Process
Different UCAS codes
•
Students can apply for different programmes
•
However, same process for selection via portfolio
Caledonian Creates
Wednesday May 28th - Sunday June 1st
•
View examples of this year’s student work