Transcript Rallis role in improving pulses productivity

Experience and Expectations of
Private Organisation in Marketing
and Promotion of Pulses
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Rallis role in improving
pulses productivity
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Opportunities for Interventions
Improve productivity and farmer economics in pulses
Good agricultural practices for improving production
Fair crop economics and farmer netbacks
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Productivity Improvement Initiative
Project Initiated
Dec - 2009
Pudukkottai
Tamilnadu
2011-12
Maharashtra
Karnataka
2012-13
Madhya Pradesh
Schedule
Trainings/ Meetings/ Demo/ Field Days / Prerna
PoP
Soil Test/ Seeds/ Sowing Method/ Fert Reco/ Crop Protection/
Irrigation/ Harvesting Method
Financial Help
SBI & HDFC
Certified
Seeds
Line
Sowing
Spacing
Seedlings
Inter
Cropping
Crop
Rotation
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Connect to farmers
Yield Improvement 10% to 40%
Tamilnadu
Villages/Farmers
200/ 25000
Madhya Pradesh
Villages/Farmers
100/ 25000
Maharashtra
Villages/Farmers
402/ 50000
Karnataka
Villages/Farmers
300/ 50000
Cumulatively over 5 years ~ 10 lakh farmers to be benefitted
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Working on a PPP Model
Seed
Production
Module
Research Station
Breeder Seeds
State Agricultural
Univ.
Best Practices
Dept of
Agriculture
Details of
Working Areas
Formation of
Farmer Groups
Extension of PoP
to Farmers/
Field Work
TN, MH, KA & MP
Govt. Agri Dept
Buy back from
farmers
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TATA RALLIS
Banking Services
to Farmers for
Payments and
Loans
Bring in
Products &
Services based
on PoPs
Information for
access
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Major Learnings
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Learning in each stage
Farm to Fork
Quality Seeds
Assured
Realizations
Provide
Information
Price
Transparency
Processing
Access to latest
technology
Logistics Support
Adoption of
technology
Storage &
Handling
Pre harvest
Direct to Market
Post harvest
How can organized private sector play a role?
- Link up with existing business offerings and bring in other partners to fill gaps
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Rallis actions
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Procurement – Rallis Experience
•
No deduction from farmers – Sample, Electronic Weighment
•
Transparent price system, Quality based price, Scientific method
for quality check
•
Simple calculation system of price to farmers, Calculation on
quality parameters & Immediate payment
Benefit of 5 to 6% to farmers
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Expectations
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Expectations
Support in infrastructure to facilitate grading of pulses resulting
in better quality / price realization
Government support in harmonizing licenses across India
Removal of stock caps
Storing & Processing hubs for organized players
Farmers/ Consumer awareness program
Pricing Incentive for farmers participating in PPP Project
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