Transcript Euro Disneyland

Euro Disneyland
Euro Disneyland
Christopher Hansen
Tiffany Campton, Christopher Hansen, Seth Moed,
Justin Raffanello, Ryan Winkler
Company Mission
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What is the company’s mission?
“The mission of The Walt Disney Company is to be one of the world's leading producers and providers of
entertainment and information and to develop the most creative, innovative, and profitable
entertainment experiences and related products in the world.”
Euro Disney
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Disney expanded to Paris in 1987
External Environment - Opportunities
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European market opportunity
o Profitable location in Paris
o Convenient European location
External Environment - Threats
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Euro Disneyland comparison to American parks
Issue bringing in and retaining customers
Internal Capability Assessment
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Weakness:
o Daily operations
Strengths:
o Pioneer in theme park industry
o strong brand recognition
External Environment - Competition
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Parc Astérix
o Pose greatest threat to Disney
Futoroscope
o Education and entertaining theme park
Walt Disney World Resort
Goals, Objectives, & Strategic Alternatives
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Wanted to expand into Europe
o previous success with other Disney products
Capitalize on success at Tokyo location
o only other international Disney park
Implementation
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Global/Standardized Approach
Forced to change management
Evaluation
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Customer satisfaction
Attendance
Profits
o Park sales, resort revenues, and product sales