Transcript Creative and innovative marketing for SMC

What we will try to do today:
Vision – Who could
we be in the future?
Mission – What is our
central purpose?
Value – What
standards will guide
our operation?
And Probably:
KSF’s – What are our key
success factors?
Priorities – What is our
main job that we must
do?
When visions are clear...
Job satisfaction is higher
Greater commitment & loyalty
Esprit de Corps
Higher clarity about organizational values
Increased pride in the organization
From The Leadership Challenge by Kouzes & Posner
VMV Key Questions:
Who are our primary stakeholders?
What are their needs?
What do our customers want?
What principles or values will we be
guided by?
How will we measure our success?
What will we look like in ten years if
successful?
VISION
Peter Block, The Empowered Manager
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Forget about being number 1.
Don’t be practical.
Start with your customers.
How will we treat each other?
Make it radical and compelling.
“If your vision is something you would be embarrassed to
tell your mother about, then you’re on the right track.”
VISION
Become number one or number two
in every market we serve and
revolutionize this company to have
the strength of a big company and
the agility of a small company
- General Electric 1980s
VISION
Knock off RJR as the number one
tobacco company in the world
-Philip Morris, 1950s
VISION
Become a $125 billion company by
year 2000
-Wal-Mart, 1990s
West Point
“To provide the nation with leaders
of character who provide the nation’s
defense.”
Microsoft:
“Our vision is very simple: It is
a computer on every desk and
in every home, running
Microsoft software.”
MISSION
A company's mission is a statement
of its purpose or reason for being.
Mission statements provide focus,
inspiration and criteria to evaluate
strategic choices.
MISSION
To solve unsolved problems
innovatively
-3M
MISSION
To help leading corporations and
governments be more successful
-Mckinsey &co
Disney:
“We create happiness by providing
the finest in entertainment to people
of all ages everywhere.”
MISSION
"With the power of direct and Dell's team
of talented people, we are able to
provide customers with superb value;
high-quality, relevant technology;
customized systems; superior service
and support; and products and services
that are easy to buy and use".
-Dell Computers
MISSION
"We dedicate ourselves to humanity's
quest for longer, healthier, happier lives
through innovation in pharmaceutical,
consumer and animal health products".
-Pfizer Pharmaceutical
Ritz Carlton:
“The Ritz Carlton experience enlivens
the senses, instills well being, and
fulfills even the unexpressed wishes
and needs of our customers.”
Anita Roddick & The Body Shop
“If you have an itsy bitsy vision, you have an itsy bitsy company.”
 Saving The Rain
Forest
 Harvesting Brazil Nuts
 Paper From Nepal
 Stop Animal Testing
 Amnesty International
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Trade Not Aid
Saving The Whales
Planting trees
Saving The Hutu
Orphanages In
Romania
“It’s impossible to be inspired by a moisture cream.”
Marriott School:
“Our mission is to attract and
develop men and women of faith,
character, and professional ability
who will become outstanding
managers and leaders throughout
the world.”
VALUE
Values are guiding principles
that indicate what behaviors are
needed for success and what
behaviors are unacceptable.
Philip Morris:
 The right of freedom of choice
 Winning-beating others in a good fight
 Encouraging individual initiative
 Opportunity based on merit; no one is entitled to
anything
 Hardwork and continuous self-improvement
Marriott School:
 Principles of the restored Gospel including faith in the
Lord Jesus Christ, love of God and family, obedience to
the commandments and compassionate service.
 Pioneering and entrepreneurial spirit, encompassing
vision, innovation, determination and hard work.
 Appreciation for diversity in thought, ethnic and cultural
backgrounds, experiences, and individual talents.
 Passion for excellence
 Commitment to lifelong learning and continuous
improvement
McDonalds:
QSC&V:
Quality
Service
Cleanliness
Value
Walt Disney:
No cynicism
Nurturing and promulgation of “wholesome
American value”
Creativity, dreams, and imaginations
Fanatical attention to consistency and detail
Preservation and control of the Disney Magic