Transcript LOCATION, LOCATION, LOCATION

Today
First 20minutes
• FFFL Week 10 Stats Due
• VBS Lesson 4 – Parking
@ 10:00
• NOTES: VBS Lesson 5 - Concessions
VBS – Lesson 5
Concessions
Learning Targets
• I understand why concessions are big business
for stadium owners.
• Be able to analyze and discuss food and drink
pricing for sporting events and concerts.
Key Terms
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Concessions
Concessionaire
Concession Pricing
Game-Day Experience
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Price
Cost
Inventory
Ordering
Concessions
Fact:
Americans consumed over 20 million hot dogs
and 5 million sausages at ballparks in 2012.
Remember:
“Fans love and for the most part gotta eat”.
Concessions – areas on stadium property, both inside
and outside, where food and drink are available for
purchase.
Benefits:
– Major source of revenue
– Typically operated by a third party (contracted)
– Adds to fans Game-Day Experience
Winning is the main focus of the franchise…..providing
their fans with the best Game-Day Experience is an
ultimate goal.
Concessionaire – the owner operator of the concession
stand.
Major Responsibilities:
- Set prices for food and drink items
- Staff the concession stand
- Ordering (process of purchasing raw materials from suppliers/wholesalers)
- Conducting Inventory (on hand supplies of food and drink)
Concession Pricing can be vary from stadium to stadium.
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all you can eat seats
discounts for season ticket holders
Value Meals
½-off options.
Prior to setting prices concession owners must
consider the Cost.
Cost is the amount an item cost the owner plus the amount paid to
workers to prepare and serve the item).
Subtracting the this total cost from the price charged,
and you can find out the Profit Margin for an item.
Price – Cost = Profit Margin
Example: Hotdog
$2.50 – $1.00 = $1.50
How do fans get their food?
Concession Stands – fans go up to the physical location and
place an order.
Mobile Vendors – vendors walk up and down the stadium isles
and rows bringing the concession options to the fans.
Delivery – certain high tickets offer “seat side” service where
servers take orders from fans and bring their food/drink to them.
Pre-Order – some MLB teams have apps that allow fans to place
and pay for orders and then have it delivered to their seat.
Fact:
Strict regulations govern how food is prepared and served
at stadium concessions…..failure to comply could result in
fines.
Worst Concession – Washington Wizards
Best Concession – New England Patriots
Assignments
• VBS Lesson 4 – Parking
– Reading Quiz
– Math Quiz
– Sim Exercise
• VBS Lesson 5 – Concessions
– Reading Quiz
– Math Quiz
– Sim Exercise
Due end of class – Wednesday, Nov. 13th
VBS Assignment
Lesson 4: Parking Solution
Main Lot - $23.00
Satellite Lots - $17.00