Transcript Intro

It’s Monday…
...
Dinner Accomplished
Monday
Tuesday
Wednesday
Thursday
Friday
Eva’s Edibles
1. Eva cooks it
• Consult, customize,
and cook
2. You heat it up
• 15 mins in the
oven, that’s it!
3. Enjoy!
• ‘Nuff said…
Business Model
Value Added
• Time saved
• Money saved
• Customized, gourmet
meals 5 nights a week!
Definition of One Unit
Cooking 5 dinners for a client
Economics of One Unit
$325.00
Selling Price
Cost of materials
Cost of labor
Other variable costs
Total COGS/ COSS
Contribution Margin
$100.00
150.00
4.00
$254.00
$71.00
Monthly Break Even Units
$493.00
= 6.94 ≈
7 units
$71.00
Market Analysis
Market Statistics
Industry Name:
Personal Chef Service
Annual Industry Sales:
Description of Target Consumer
Demographics
Professional couples and
families with household
incomes of over $50,000
Geographics
Greater Columbus,
Ohio, area
Psychographics
Buying Patterns
• Desires healthy food
• Hardworking, dual-income
households with hectic lives
• Would like to spend more
time at home
• Doesn’t have time or energy
to cook and clean regularly
• Eats out 4 or more
nights per week
• Would like to reduce
the cost of eating out
$32,000,000
Target Market Size
Total population of
targeted geographic area
301,800
Population of target
market
110,760
Market size
(based on
survey)
27,690
Marketing and Sales
1. Company Website
2. USPCA Referral Website
3. In-Store Promotions
4. Promotions at Local
Events
5. Loyalty Benefits
Competition
Direct
• 15 personal chefs
in Columbus area
Indirect
• Established
restaurants (dine
in & fast food)
Why Eva’s Edibles?
1. Customized menu
2. Health conscious
3. Certified by USPCA
4. Competitive pricing
Qualifications
• Associate’s Degree in
Business Management
• Assistant to the Director of
Campus Dining Services, OSU
• Founder, Eva’s Entertainment
Services
• Certified Personal Chef (CPC)
by the U.S. Personal Chef
Association
Projections
Total Units
Gross Revenue
Net Profit
252
$81,900
$10,180
Units Sold
23
21
19
17
15
Jan
Feb Mar Apr May June July
Aug Sept Oct
Nov Dec
Investment Opportunity
Materials needed
Victorinox Swiss Army Cutlery Set (8 piece)
Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set
Misc cooking equipment
Spices, oils, etc.
Wheeled cart
Total Startup Expenditures
Cost
$618.00
450.00
305.00
100.00
269.00
$1,742.00
Emergency Fund
Reserve for Fixed Expenses
871.00
1,479.00
Total Startup Investment
$4,092.00
$10,180
$81,900
= 12.4% ROS
$10,180
$4,092
= 249% ROI
Thank you for your consideration