Transcript Challenges & Opportunities for Job Portals in the DACH Region
Challenges & Opportunities for Job Portals
in the DACH Region
Agenda
1. The role of job portals 2.
Germany’s Top 10 job boards (new jobs) 3. The Top 5 job boards in DACH (audience) 4. Specific traits of the 3 markets 5. Opportunities 6. Challenges 7. Discussion
Who’s talking?
Eva Zils Founder of International Consultancy Online-Recruiting.net
A native German, Eva is a trilingual Job Portal Expert and HR Tech Analyst. She has been consulting in the online recruitment industry in and from France since 2004.
Her focus lies on global market developments, trends and strategies of online recruitment classified players and HR Tech.
She depicts some of her reasonings and comments on what's going on in the markets in her HR blog. For more information, please visit http://www.online-recruiting.net
+33 (0) 684 88 98 33 https://twitter.com/eva_zils
Talking about numbers
● Launch: ○ July 2007 and 2011 ● Stats: ○ more than 1,000 Posts, 70 pages ○ Monthly and weekly Newsletters ○ Social Media Channels ● Target readership: ○ Modern recruiters, job portals & posting / HR communications agencies ● Media data (avg. per month): ○ UV: 6,000 - 8,000 ○ Page Views: 25.000 - 30.000
○ Bounce rate: 13-14% ○ Google Page Rank: 5
Who, what and where are job portals supposed to be?
Let’s find out!
Always moving to the top
Still very much alive & kicking
… despite the presumed, inevitable death of job boards
Germany’s Top Job Boards
% of all new jobs posted in August in the Top 10 (acc. to Jobfeed)
Germany’s Top 5
Job Boards only - audience 1.
StepStone.de
2.
Monster.de
3.
stellenanzeigen.de
4.
Jobware.de
5.
Careerbuilder.de (JobScout24, jobs.de)
Switzerland’s Top 5
Job Boards only - audience 1.
Jobs.ch
2.
Jobup.ch
3.
Jobscout24.ch
4.
Monster.ch
5.
Jobwinner.ch
Austria’s Top 5
Job Boards only - audience 1.
Karriere.at
2.
Careesma.at
3.
Monster.at
4.
StepStone.at
5.
DerStandard.at/karriere / willhaben.at/jobs
What’s so specific in the DACH region
• • • • • Prices Usage and importance of job portals Display Ads - Corporate Direct employers vs. recruitment agencies The role of job posting agencies
Always cycle along
Basically, what you must keep in mind is Recruiters are work-overloaded
Always handling a lot
Opportunities - Jobs
• • official authorities state – 400,000 - 500,000 vacancies per month – 180,000 - 200,000 added per month Jobfeed data – 60,000 - 80,000 unique jobs posted per month
Google Search Trends
Google Keyword Planner
Google Search Trends 2
Opportunities & Potential
• • • • • • • Increase number of job postings Mobile Recruitment Hidden job market “Educate” recruiters Improve job board image Content Strategy Social Media
Social Media activities
Challenges
• • • • • • “Bad Karma” image Aggregators Social Media Startups Language barriers Market knowledge
Go, harvest
Eva Zils www.online-recruiting.net
M@il: [email protected]
Phone: +33 (0) 684 88 98 33 Contacts
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