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MEDITERRA SA
The mastiha experience
Brand presentation 2015
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The Company
 MEDITERRA SA / mastihashop
 A Société Anonyme, according to the Greek Law 2190/20
 Total Capital of € 3.650.000 (7.300.000X0,50)
 Share holders (over 5%):
- CHIOS MASTIHA GROWERS ASSOCIATION 51,04%
- ZAITECH FUND Α.Κ.Ε.Σ. 28,18%
- PLATONA ENTERPRISES COMPANY LIMITED 5,61%
- KORRES NATURAL PRODUCTS 5,13%
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A Brief History
Mediterra SA, was founded, in 17 June 2002 by Chios Mastiha
Growers Association, with the main objectives:
• Establishment of a marketing tool for mastiha (mastihashop)
• Development, production, promotion and sale of mastiha
products worldwide
• Development, production and sale of high quality Greek products
• Development & implementation of promotional activities
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A Brief History
To date Mediterra SA:
– has developed a retail outlet network under the brand “mastihashop” which
comprises of 17 stores in Greece and abroad,
– has established a food production unit in Chios island, Greece where over
than 100 different products are produced.
– has developed a wide distribution network for:
• Natural mastiha
• Mastiha chewing gum
• Cosmetic products (selling line mastihacare)
• Parapharmaceutical products (selling line mastiha therapy)
• Greek food products (selling line cultura mediterra)
• Mastiha liquer ENOSIS & KENTOS
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Brands & Trademarks
Retail Store Brands
Mastiha Liqueur
Product selling lines
Greek food products
Parapharmaceutical
products
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Company Structure
MEDITERRA
BUSINESS
UNITS
ADMINISTRATION
MARKETING
RETAIL
DISTRIBUTION
PRODUCTION
EXPORTS
MASTIHASHOP
CHEWING GUM
ACCOUNT DPT
PANTOPOLIO
MASTIHA
WAREHOUSE
MASTIHA FOOD
SUPPLEMENT
MASTIHA
LIQUER
OTHER FOOD
PRODUCTS
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Company’s Landmark Dates & Events
•
July 2002: Establisment of first mastihashop in Greece
•
January 2005: Distribution of mastiha in Greece
•
June 2005: Attica Ventures shareholder of Mediterra S.A.
•
March 2006: The company has been voted in the top 15 Most Innovative Companies in Greece
•
September 2006: mastihashop in Cyprus
•
December 2006: TSAKOS Shipping Group shareholder of Mediterra S.A.
•
May 2007: Risins Star in the Greek Retail awards
•
January 2007: Establishment of the production unit in Chios Island
•
April 2007: mastihashop in New York
•
February 2008: Golden Sun Award at Superbrands 2008
•
February 2008: Listed in the Athens Stock Market
•
December 2008: mastihashop in Paris
•
April 2011: establishment of the first new concept store Pantopolio
•
September 2011: Distributor of mastiha chewing gum
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Major Prizes & Awards
•
mastihashop project: Chosen among the 50 best business scenarios for Greece for 2003
•
mastihashop Athens: one of the 10 best retail sale outlets in the food store category in the
2003,2004 & 2005 retailer competition
•
Metal packaging: Gold HERMES award (1st prize) in the packaging category at the 2004 annual
advertising awards
•
Corporate identity: Silver HERMES award (2nd prize) in the corporate identity category at the 2004
advertising awards
•
mastihashop website : 1st prize at the annual EBGE Graphic Design and Illustration Awards 2005
•
mastihashop coffee packaging: 1st prize at the EBGE Graphic Design and Illustration Awards 2005
•
Mastihashoptherapy product line: First Prize in the European Design Awards 2006 for packaging
•
Mastiha liquer ENOSIS among the best products of the year 2011 from the retail magazine FOOD &
BEVERAGE.
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Chios mastiha
Mastiha
is
a
resinous
produced
from
branches
of
the
the
exudation
trunk
and
mastiha-tree
(Pistacia Lentiscus var. Chia). This
unique product is extracted from
scratches and scores induced on the
trunk and branches of the tree with
Mastiha resin
a sharp tool. Mastiha in teardrop
shapes
dries,
thickens
and
crystallises and it has an initial taste
which is rather bitter but that soon
gives
way
to
a
distinctive
and
unique flavor.
Mastiha tree – “skinos”
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Chios mastiha characteristics
 Unique
 Natural, pure, and “green”
 Clean in terms of cultivation and processing
 Edible, even in its raw form
 Healthy with powerful claims and scientific research
 With a history and past
 With devoted fans
 Internationally acknowledged
 Certified by European Union as a Protected Designation of Origin (PDO)
product
 With a wide range of uses and application
 The subject of scientific research
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Chios mastiha Properties & Uses
Benefits
Properties

Antimicrobial

Antibacterial

Anti-inflammatory

Antioxidant

Contribute to the hygiene of the
gastrointestinal system

Contribute to the hygiene of the
oral hygiene

Anaplastic factor for the skin
Applications

Food & Drinks
Industry

Pharmaceutical
Industry

Chemical Industry
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The Product Groups
 Natural Chios mastiha
 Mastiha chewing gums
 Confectionery
 Cosmetics / pharmaceuticals
 Gourmet products
 Organic products
 Alcohol and soft drinks
 Traditional and gift items
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mastihashop: the concept
The mastihashop concept has been designed taking into account:
• mastiha’s unique product characteristics
• mastiha’s diverse properties and uses
• mastiha’s variety of products and large geographic spread of their origin
• mastiha’s long history
in combination with the modern lifestyle and consumers’ habits and trends that seek
and support :
• authentic, natural and high quality products that are produced with clean
and fair methods and techniques
• Products with strong identity that represent the modern consumer’s
principles and will make them stand out from the crowd
• The global trend for well – being
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The mastihashop concept – Overview
mastihashop: Lifestyle shops appealing to the senses, meeting points of different
cultures, hospitable shelves for value
added products not only from the birthplace of
mastiha (Chios), not only from Greece, but also for products from the wider area which is
the East Mediterranean, a region which corresponds to the historical mastiha markets.
This approach allows the development of a wide variety of products and a large pool of
ideas that leads to similar projects and business scenarios. In all these ventures, mastiha
will constitute the vehicle to represent the wider East Mediterranean region as it is
already indicated by the existing “selling line” of mastihashop: Finest Mediterranean
Products
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mastihashop: a modern grocery store
Combining the experience with the quality
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mastihashop network
1. mastihashop_Chios, Chios Island, Greece , July 2002
2. mastihashop_Athens, Athens, Greece, May 2003
3. mastihashop_Thessalonica, Thessalonica, Greece, February 2004
4. mastihashop_Athens_International_Airport, Athens, Greece, August 2004
5. mastihashop_Volos, Volos, Greece, November 2005
6. mastihashop_Nicosia, Cyprus, September 2006
7. mastihashop_New York, N. York, USA, December 2007
8. Pantopolio, Athens, Athens International Airport, April 2011
9. mastihashop_Larnaka International Airport, July 2012
10. mastihashop Istanbul, March 2013
11. mastihashop Jeddah, Kingdom of Saudi Arabia, May 2013
12. mastihashop Mecca, Kingdom of Saudi Arabia, September 2013
13. mastihacafe Chios, Chios Island Greece, April 2014
14. mastihashop Jeddah Andalus, Kingdom of Saudi Arabia, June 2014
15. mastihashop Jeddah (Safa Area), Kingdom of Saudi Arabia, June 2014
16. mastihashop Taif, Kingdom of Saudi Arabia, July 2014
17. mastihashop Dubai, United Arab Emirates, December 2014
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mastihashop network
mastihashop _chios
mastihashop _thessaloniki
mastihashop _athens
mastihashop _athens airport
mastihacafe_chios
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mastihashop network
pantopoleio
mastihashop _volos
mastihashop _new_york
mastihashop _cyprus
mastihashop _jeddah
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Contact Details
Athens Headquarters Office
11, Evridamados St.
Athens, 11745
Greece
Tel. +30 2103614697
Fax. +30 2103631133
Chios Island Office-Factory
Kalimassia,
Chios, 82100
Greece
Tel. +30 22710 51810
Fax. +30 22710 51933
www.mastihashop.com
[email protected]
www.mastihashop.com
[email protected]
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