Transcript Tearin’ It Up Dirt Bikes

Tearin’ It Up Dirt
Bikes™
Nick Dumford
Trevor Scherlin
Travis Vogel
Background
• Trevor won the company on a bet over a flipped coin and
changed the name in 2007.
• Asked Nick and Travis if they would like to help run the
company.
• Tearin’ It Up Dirt Bikes™ re-opened its storefront in early 2007
and created its online presence in July 2007.
Roles
• CEO Scherlin – Responsible for all company operations.
• CFO Dumford – Responsible for all financial transactions and
health.
• CTO Vogel – Responsible for all technology in storefront and
online presence.
Storefront
• Within the storefront, Tearin’ It Up Dirt Bikes™ will provide dirt
bikes, parts, accessories and repair services.
• Our featured brand is Honda Dirt Bike products.
• Specialize in providing quality bikes and parts.
• We also sell our own branded bikes: the Dirt Shredder 9000,
Dirt Thrower 3000, Dirt Tosser 500.
Online Presence
• Online, parts and accessories can be purchased.
• Our top of the line forward and back navigator are our highest
selling part.
• One-of-a-kind spoilers are available for overnight delivery.
• The NoiseBuster provides the appropriate noise tone and
pitch for the ideal dirt bike appeal.
Customer Demographics
• Tearin’ It Up Dirt Bikes™ offers a wide verity of entry level
bikes and accessories while also offering the veteran riders
service and high preforming dirt bikes.
• Like to ride dirt bikes either for enjoyment or racing purposes.
• Majority of online users are experienced riders and racers.
• In-Store purchases are targeted at entry level riders.
Marketing Mix
• Online
• We also use banner ads on various online dirt bike racing forums
• Online advertising on up-coming races’ sites
• Google Ads targeted at consumers searching for dirt bike parts
and accessories
• Storefront
• Our main marketing strategy is sponsorship of major dirt bike
races in the area
• Rent billboard space near storefront and dirt bike tracks
• Sponsor the high winning racers for maximum visibility
Sales Force CRM Software
• Customer Relationship Management (CRM) vs. Enterprise
Resource Planning (ERP)
• CRM focuses on customer relations
• Tearin’ It Up Dirt Bikes™ is mainly client based and relies on
customer relations for success
• CRM allows easy access to clients files and information
• Allows access to clients order history
• Identifies recently purchased products, which allows for customer
intimacy and identify preferences
Sales Cloud provided by Sales
Force
• Sales Cloud is the worlds #1 Sales Application
• Allows business to increase revenues, increase productivity, and get
visibility into your business
• Multiple features available to progress business
• Email integration- Communication with clients and employees is
efficient and productive
• Social Networking Pages- Allows the CRM software to be linked to
multiple social networking sites such as Twitter, Facebook, and
MySpace.
• Contact History- Provides information from each client (Phone, email, address) to be easily accessed by the company
• Current Business Users
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Spotify
NBC Universal
American Red Cross
Chipotle
Wells Fargo Bank
Pros of Sales Force
• Sales Force provides Chatter
• Chatter is a tool that allows you and your coworkers to
communicate efficiently in and outside of the workplace.
• Effectively enables employees to stay up to date on leads,
contacts, opportunities, and deals with customers.
Cons of Sales Force
• The Sales Cloud CRM software is only available as a webhosted solution
• Can’t install software on a network of computers
• Internet must be available to use the software
Costs
• Number of users- Unlimited
• $65.00 per user
• Monthly Payments
• No Hidden or one time fees
References
• 2012 compare best crm software. (2012). Retrieved from http://crm-softwarereview.toptenreviews.com/
• Customer stories. (2012). Retrieved from http://www.salesforce.com/customers/
• Sales cloud. (2012). Retrieved from http://www.salesforce.com/sales-cloud/socialaccounts-contacts.jsp
• Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the
Digital