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FEELS LIKE HOME Natalie Deoleo & Emily Stolting Age: 17 & 16 Unmet need Guardians are unable to provide healthy, homemade meals to their families due to sickness or unexpected emergencies Solution Fresh, healthy, home cooked meals Delivery option Informed with short notice Mission Social Impact Our mission is to help disabled, sick, or just very busy people who are unable to provide for their families by making healthy, homemade, fresh meals and deliver it to them. We will relieve the stress of families and parents by taking care of their chore of cooking healthy, homemade meals. What is “Feels Like Home”? Homemade meals Delivery Nutrition Culture Affordable Stress free Business Model Definition of One Unit Description of Expenses One Lasagna Dinner Economics of One Unit Selling Price Cost of var. materials exp. Cost of labor Other variable costs Total COGS/ COSS Contribution Margin $40.00 $11.62 $4.13 $4.39 $20.14 $19.86 Monthly Break Even Units $112.12 = $40.00 2.8 ≈ 3 units Variable Material Expenses Total: $11.62 Ingredients $8.73 Salad $2.50 packaging $0.39 Fixed Expenses Total: $112.12 Insurance $37.00 Advertising $3.00 Depreciation $52.12 Rent & Utilities $20.00 Market Analysis Market Statistics Industry Name: Catering Services Annual Industry Sales: Description of Target Consumer Demographics Parents who are busy, sick, or disabled and can’t provide healthy meals for their families Psychographics Stressed parents who need their families to eat healthy home cooked meals because they're unable Geographics Hartford County, Connecticut $8 Billion Target Market Size Total Population 894,017 Target Market Population Buying Patterns People who will buy meals for their families daily or weekly 2,731 Market Size (based on survey) 28 Promotions and Sales Pediatrician offices Business cards Hospitals Newspaper ads Word of mouth Social media Competition Feels Like Home Dine Wise Magic Kitchen Quality Homemade, fresh, & Healthy pre cooked healthy – feeds four frozen meals – feeds one Chef prepared meals with no preservation Location Local & can deliver fresh Has to be shipped Price Reasonable- one Expensive- meal meal that feeds four feeds one for for $40.00 $11.79 Has to be shipped Inexpensive- meal feeds twelve for $47.99 Your Competitive Advantages 1.Quality- homemade, fresh, well-rounded healthy meal 2.Location- local and can deliver fresh 3.Reasonable- worth the money because it’s a well rounded meal to feed your family Qualifications We will have a permit to cook in our homes We will be licensed and have a car One of us is fluent in Spanish We have taken a Marketing and Entrepreneurship class Sales Projections Total Units 224 Gross Revenue $8,960 Net Profit $1,262 Units Sold 60 50 40 30 Units Sold 20 10 0 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Start-up Funds Item Phone/Computer ServSafe Certification Ingredients Oven Business car Why Needed Cost Contact with customers & ordering Already own process Culinary school $170.00 To make the meals $8.73 To bake the food Already own To deliver food Already own Total Startup Expenditures $178.73 Emergency Fund Reserve for Fixed Expenses $1,000.00 $652.98 Total Startup Investment $1,831.71 ROI: Return on Investment $1,262 $1,831.71 = 69% ≈ $.69 ROS: Return on Sales $1,262 $2,830 = 45% ≈ $.45 Future Plans We plan to have a website that people can order off of Deliver and have business in more than just Hartford County in about 2-3 years Home is where the heart is Thank you for your consideration Feels Like Home FeelsLikeHomeCatering.webs