Transcript Real Value of Social Networking for Business

Real Value of Social Networking for Business
Creating On-line Communities
Agenda
• What Is Social Networking?
• Benefits of an On-line Community?
• What Tools Do I Need?
• On-line Community Walkthrough
• 10 Tips to Starting Your Online Community
• Questions & Solutions
What Is Social Networking?
• On-line communities of users with shared interest
• Many faces of Social Networks
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Friends and communities
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Media sharing
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LinkedIn, Facebook, Twitter
Intranet communities
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Twitter, Digg, Amplicate
Professional networks
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YouTube, Flickr
Social news
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Facebook, friendster, FourSquare
Collaboration, Project Management, Groupspace
Corporate customer communities
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Direct2Dell, Starbucks, Woot, Wal-Mart, etc.
Benefits of On-line Community
– Engage customers and increase their loyalty
– Start more personal and open communication
– Present and test new ideas
– Obtain and share client feedback
– Identify and eliminate sources of negative PR early
– Market research, polls and focus groups
– Decrease support costs – let customers help each other
What Tools Do I Need?
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Friends
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Groups
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Forums
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Blogs with comments
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Polls, Forms & surveys
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Wiki (user generated content)
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Content rating
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Community points and badges
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Social Bookmarking and RSS (Really Simple Syndication)
On-line Community Walkthrough
The 10 Tips to Starting Your Online Community?
1. Clarify the purpose, goal and plan for the community
2. Start small and simple, add new features as needed
3. Make someone in charge
4. Involve your staff
5. Actively promote the community
6. Listen and answer questions and concerns
7. Create a small group of active members
8. Motivate members to contribute and reward them
9. Provide valuable content
10. Measure and evaluate
Questions & Solutions
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