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Workplace Partnership for Life Hospital Campaign Group Coaching Call Thursday, March 12, 2015 2:00 – 3:00 p.m. ET Hospital Campaign Support Team Akoya Bette Hughes Genna Cavanaugh Reese McArdle Shelly Morningstar Hospital Campaign Support Team • Provide support to HRSA’s Workplace Partnership for Life – – – – – Monthly “News & Updates” e-newsletter Development of campaigns such as Hospital Campaign Materials for toolkits, webinars, and related efforts Campaign coaching calls Management of email and correspondence at [email protected] • WPFL Campaigns – Give 5 – Save Lives – Campus Challenge – Hospital Campaign Jenny Miller Jones • Director of Education Kentucky Organ Donor Affiliates (KODA) – With KODA since 1990 – Oversees public education, workplace partnerships, and media outreach • Serves on Hospital Campaign Leadership Team, the DLKY and DLWV State Teams, and the Kentucky Trust for Life Board of Directors Hospital Campaign Overview • Donor Registrations – Phases I-III − 327,815 • Goal – Phase IV − 100,000 additional donor registrations • Participants − − − − − − 11 National Partners 58 of 58 OPOs 25 of 52 DLAs 1,222 of 4,471 Hospitals 157 of 247 Transplant Centers 26 of 52 State Hospital Associations Hospital Campaign National Partners American Hospital Association American Society of Transplantation American Society of Transplant Surgeons Association for Multicultural Affairs in Transplantation Association of Organ Procurement Organizations Donate Life America Donation and Transplantation Community of Practice International Transplant Nurses Society NATCO, The Organization for Transplant Professionals Organ Donation and Transplantation Alliance United Network for Organ Sharing Hospital Campaign Leadership Team Ken Alexander VP, Quality & Regulatory Activities Louisiana Hospital Association Deborah Gibbs Public Relations Manager LifeShare of the Carolinas Josh Muller Manager of Communications Gift of Hope Christy Bethel Donation Development Coordinator OneLegacy Beth Hannan Director of Hospital Development & Family Services LifeShare of Oklahoma Katy Smith Director of Marketing and Communications Lifeshare of Oklahoma Kirsten Heintz Director of Communications Louisiana Organ Procurement Agency Kelly Thompson Executive Policy and Privacy Officer The PA eHealth Partnership Authority Lauren Fitting Community Outreach/Partnership Coordinator Lifeline of Ohio Jenny Miller Jones Director of Education Kentucky Organ Donor Affiliates Diana Westbrook Editor UNOS Todd Franzen Community Education Coordinator Gift of Life Donor Program Patty Ladegaard Program Coordinator Donate Life California Charlene Zettel President/CEO Donate Life California Becky Gertsch Director of Hospital Development Arkansas Regional Organ Recovery Agency Yoli Montemayor Senior In-House Coordinator Texas Organ Sharing Alliance Karan Collins Director of Hospital Development Donor Alliance (AOPO HD Council Co-Chair) Campaign Best Practices Collaboration, engagement, communications • Collaboration between all participants − Hospitals − Hospital Associations − Donation organizations • Dual campaign support from hospital team members − Development − Public Relations/Marketing • Community engagement • All internal/external communications drive to state donor registries Making the Most of the Next Six Weeks • OPO/DLA partners – OPO Hospital Development and Public Relations staff – DLA Public Education/Community Relations staff – Eye and Tissue Bank team members • Hospital partners – – – – Donation champions/key hospital leaders Donation Advisory Council members PR, education and marketing staff Human Resources, community health educators • Hospital Association partners – Quality Improvement staff – Communications/Marketing directors Campaign Resources • Enrollment form, guide, scorecard, and toolkit with communications materials • Toolkit badge • Learning Series webinars • Coaching www.organdonor.gov/howhelp/hospitalcampaign.html Let’s Look at the Scorecard • Record actions and earn points • More than 40 suggested donor registration activities to earn points • Enrolled hospitals can earn recognition for many activities already being conducted Hospital Use of Social Media • Hospitals are increasingly using social media • Primary reasons for hospitals branching into social media: − Connecting with patients and communities − Building brand awareness, loyalty, and market share • By late 2014: − More than 99% of hospitals had a Facebook account − More than 50% had a Twitter account Social Media Messages for 2015 Observances Messages and graphics for social media posting: • National Eye Donor Month – March • Celebrate Spring – March 20 • National Donate Life Month – April Hashtag: #LetLifeBloom Tips for Hospital Campaign Social Media Messaging • Share messaging drafts internally with your OPO/DLA communications/social media staff • Be sure to use the #LetLifeBloom hashtag so you can track trending • Hospitals using social media messages earn 30 points per posting on the Hospital Campaign Scorecard • Messages and graphics can be re-purposed for use in email blasts from hospital leaders and in community newsletters, or for printing on tent cards and posters Reporting Timeline Campaign timeline: August 2014 through April 30, 2015 • Deadline – end date for all activities: Thursday, April 30, 2015 • Hospitals/partners − Submit scorecards to OPO/DLA with all activities conducted through April 30 – suggested date: Friday, May 8, 2015 • OPOs/DLAs − Deadline – Gather and forward all scorecards to [email protected]: Friday, May 15, 2015 − Complete and submit Campaign Results Form (reporting total Phase IV donor registrations from all partners) to [email protected]: Friday, May 15, 2015 Recognition Timeline • All partners who enroll and submit an activity Scorecard by May 15 will be formally recognized by HRSA and National Partners • June 2015 – HRSA begins recognition for Campaign achievements • DLAs recognized at DLA annual meeting • OPOs recognized at AOPO annual meeting • News release template provided for DLAs, OPOs, hospitals, and hospital associations to announce involvement, achievement, and outcomes • Hospitals reaching bronze, silver, or gold status receive special certificates, provided to their OPO/DLA partners for presentation • Honorees posted on organdonor.gov Final Reminders • Resources for the Hospital Campaign at: – www.organdonor.gov/howhelp/hospitalcampaign.html • Join e-news list – email request to [email protected] and receive: • Monthly News & Updates featuring latest Hospital Campaign ideas and stories • All webinar and special opportunity invitations and webinar wrap-up emails • Messages and graphics for social media posting THANK YOU! Join Us for Our Upcoming Hospital Campaign Learning Series Webinar Thursday, March 26, 2015 2:00 – 3:00 p.m. ET https://akoyaonline.adobeconnect.com/wpfl webinars/