Transcript Creative Industries in East Sussex

Creative Industries in East
Sussex
Sally Staples
Cultural Strategy Manager
Creative Industries in East Sussex
• A force for growth
• A shop front
Definition of Creative Industries
Advertising, Antiques,
Architecture, Crafts,
Design, Fashion, Film,
Leisure software, Music,
Performing Arts,
Publishing, Software and
TV and radio.
DCMS 1996
(Definition currently under
review)
The Value of Creative Industries
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One of the UK’s greatest economic success stories
Taking into account creative professionals working across all sectors
the industry accounts for around one-tenth of the whole economy
2.5 million jobs - more than in financial services, advanced
manufacturing or construction[1].
53% of creative professionals in the Greater South East now work in a
creative capacity outside the CI sector[2].
The GVA contribution made by a creative professional is almost double
the average GVA contribution of an employee across the South East’s
wider economy[3].
In the SELEP area, CIs employ 30,000 people and generate £1.1
billion in GVA
Indispensable to other sectors such as health, IT and the services
economy [4].
Drive ancillary markets (e.g. creating demand for electronic devices
and online platforms).
[1] NESTA, A Manifesto for the Creative Economy, (2013)
[2] NESTA, Mapping the Creative Economy
[3] University of Birmingham , Creative Industries in the South East LEP, (2011)
[4] Stuart Cunningham, Hidden Innovation: Policy, Industry and the Creative Sector, (2013)
Are we letting this opportunity pass us by?
East Sussex Cultural Strategy
Priority Two:
Create an environment which
enables the cultural and creative
economy to expand and enhances
our ability to attract and retain other
businesses
Creative Hubs:
Chatham Rochester
Colchester
Hastings
Margate
Folkestone
Southend
Thurrock
LEP Proposal led by High House
Productions
• Establish Creative Industries
Innovation Hubs
• Build incubation space for new
talent alongside workspace for
innovative SMEs
• Build stronger industry led
partnerships with Higher Education
• Address skills gap and ways into the
industry
• Forge a creative industries supply
chain with London
• Increase innovation in place making
and tourism
A selling point for East Sussex
East Sussex Cultural Strategy
Priority Three:
Develop and promote well
packaged cultural tourism
offers which celebrate the
identity of East Sussex, raise
its profile and attract more
visitors and businesses to the
County
• Tourism contributes £115
billion to the English economy
• The arts encourage visitors to
stay longer and spend more in
destinations
• In 2011 overnight stays in East
Sussex were worth
£376.6million to the County
with a further £443.7million
earned from day trips
(Tourism South East)
What does a “shop front” look like?
East Sussex?