Transcript Slide 1

BUSINESS DRIVEN
TECHNOLOGY
Chapter Twenty:
Developing a 21st Century
Organization
LEARNING OUTCOMES
20.1 List and describe the four 21st century trends
that businesses are focusing on and rank them
in order of business importance
20.2 Explain how the integration of business and
technology is shaping 21st century
organizations
CHAPTER TWENTY OVERVIEW
• 21ST century organizations must:
– Recognize the immense power of technology
– Carry out required organizational changes
– Learn to operate in an entirely different way
CHAPTER TWENTY OVERVIEW
• How technology is changing business
21ST CENTURY ORGANIZATION TRENDS
• 21st century business trends include:
– Uncertainty in terms of future business scenarios and
economic outlooks
– Emphasis on strategic analysis for cost reduction and
productivity enhancements
– Focus on improved business resiliency via the
applications of enhanced security
21ST CENTURY ORGANIZATION TRENDS
•
Four technology areas where organizations are
focusing:
1.
2.
3.
4.
IT infrastructures
Security
E-business
Integrations
Increased Focus on IT infrastructures
•
IT infrastructure – the hardware, software, and
telecommunications equipment that, when
combined, provide the underlying foundation to
support the organization's goals
Increased Focus on Security
•
Physical security integration and best security
practices
Increased Focus on e-Business
•
New e-Business trends:
–
–
–
–
Mobile commerce – the ability to purchase goods and
services through a wireless Internet-enabled device
Telematics – blending computers and wireless
telecommunications technologies with the goal of efficiently
conveying information over vast networks to improve business
operations
Electronic tagging – a technique for identifying and tracking
assets and individuals
Radio frequency identification (RFID) – chips or smart
labels that can store unique identifiers and relay this
information to electronic readers
Increased Focus on Integration
•
The integration of business and technology
Increased Focus on Integration
•
Overall, core business relationships and models
are changing:
– Product-centricity to customer-centricity
– Mass production to mass customization
– The value in material things to the value of knowledge
and intelligence
Increased Focus on Integration
•
A new series of business success factors and
challenges are emerging:
–
–
–
–
–
Organization agility
Focus on core competencies and processes
Redefinition of the value chain
Instantaneous business response
Ability to scale resources and infrastructure across
geographic boundaries
Increased Focus on Integration
•
Never before have IT investments played such a
critical role in business success
•
As business strategies continue to evolve, the
distinction between “the business” and IT will
virtually disappear
CHAPTER TWENTY
Opening Case Study Questions
1.
Determine which of the seven companies would find it most important
to focus on its IT infrastructure when determining its 21st century
strategy
2.
Determine which of the seven companies would find it most important
to focus on security when determining its 21st century strategy
3.
Determine which of the seven companies would find it most important
to focus on e-business when determining its 21st century strategy
4.
Determine which of the seven companies would find it most important
to focus on integration when determining its 21st century strategy
CHAPTER TWENTY CASE
Creating a Clearer Picture for PBS
• Andre Mendes, Chief Technology Integration Officer
(CTIO) for PBS, oversees the company’s technology
organization, a 50-person group
• PBS IT projects are getting bigger and bigger, with more
and more collaboration, with a more global picture
• The broadcast environment is becoming an IT environment
as the company uncovers new ways to improve quality of
service and increase opportunities for innovation through
new digitized formats
CHAPTER TWENTY CASE QUESTIONS
1.
Assess the impact to PBS’s business if it failed to focus on IT
infrastructure when determining its 21st century business
strategy
2.
Assess the impact to PBS’s business if it failed to focus on
security when determining its 21st century business strategy
3.
Assess the impact to PBS’s business if it failed to focus on ebusiness when determining its 21st century business
strategy
4.
Assess the impact to PBS’s business if it failed to focus on
integrations when determining its 21st century business
strategy
BUSINESS DRIVEN
TECHNOLOGY
UNIT FIVE CLOSING
Unit Closing Case One
Watching Where You Step - Prada
1. Would you consider Prada’s use of technology
disruptive? Why or why not?
2. Prada’s attempt to use RFID to check inventory in
real-time failed because of the staff’s refusal to
use the system. What could Prada have done to
make the implementation of RFID successful?
3. How could prototyping have helped Prada work
out the issues with its high-tech dressing rooms?
Unit Closing Case One
Watching Where You Step - Prada
4. How could Prada have used agile development to
increase the success of its high-tech systems?
5. What should Prada do differently when designing
its fourth store to ensure its success?
6. Why should Prada focus on IT infrastructure,
security, e-business, and integration when it
begins developing future stores?
Unit Closing Case Two
Fear the Penguin
1.
Would you consider Linux a disruptive technology? Why
or why not?
2.
Should Microsoft consider Linux a threat? Why or why
not?
3.
How is open-source software such as Linux a potential
trend shaping 21st century organizations?
4.
How can you use Linux as an emerging technology to
gain a competitive advantage?
Unit Closing Case Two
Fear the Penguin
5. Describe how open-source Linux differs from
traditional software development
6. Identify which development methodology you
would recommend to someone developing a
Linux application
7. Research the Internet and discover potential
ways that Linux might revolutionize business in
the 21st century