Transcript Increasing Food Consumer Awareness at UVic

Increasing Food Consumer
Awareness at UVic
Prepared for ES 382
November 29, 2010
Group 5: Raya Yampolsky, Cora Burgess, Molly Knox and
Heather Doi
Acknowledgments
We would like to acknowledge that this class
takes place on unceded, traditional Coast
Salish territory.
Acknowledgments
• Also, thank you to the following people for their
guidance in undertaking this project:
– Lorenzo Magzul (ES 382 Instructor)
– Trina McDonald (OCBR Practicum Student)
– Maeve Lydon (OCBR Associate Director)
– Rita Fromholt (UVic Sustainability Coordinator)
– Heather Seymour (Chef and Coordinator, UVic Food Production
and Services)
About Our Project
• This project asks
which marketing
campaigns and
educational initiatives
might enhance
consumer
participation in and
awareness of
sustainable food
systems at UVic.
About Our Project
• To meet the goal of raising campus participation
awareness and participation we are
1. Identifying food-related initiatives at UVic and how
these might inform educational/marketing
campaigns.
1. Reviewing best practices in food-related educational
and marketing campaigns at other universities, to
inform educational and marketing campaigns at
UVic.
OCBR Connections
• Making our
research relevant
– Asset-based
research
– Importance of an
Inventory
Building on the OCBR Inventory
• Took in-progress inventory as our starting
point
– Identified Gaps (forums, conferences, screenings)
– UVic Communications has a list of events reported
to them from 2005
– Common Energy and UVSP have archived events
dating back from 2006 and 2009, respectively
• Identifying Best Practices
Conferences, Forums, Events at UVic:
Some Examples
• 2005: Sept.29: Lecture/Seminar " Genetically Modified
Organisms: Frankenfood or Cornucopia? With Edward
Ishiguro, Professor in Biochemisty and Microbiology Depts.
Part of the "In Pursuit of Knowledge" series. Sponsored by
Elizabeth Bowmen, Continuing Studies.
• 2006: Sept. 30: Re-Imagining Restoration Conference
Banquet: Organic menu with locally grown and harvested
foods and wines. Presentations on Ecocultural restoration.
Catered by Laura Moore from "Good for You Organic Catering"
, a division of " Conscious Kitchen Cooks." Sponsored by Peggy
Faulds
Examples Continued
• 2007: Feb. 11: Lecture/Seminar: Acceptable Genes? Religion,
Culture, and the GM foods debate. Centre for Studies in
Religion and Society Distinguished Speakers Lecture Series.
"Why Indigenous Knowledge Systems and Beliefs Matter in
the debate on GM Foods." Speaker: Nancy Turner, UVic School
of Environmental Studies. Continuing Studies, Leslie Kenny.
• 2008: Jan. 24: Lecture/Seminar: Co-operating for Local Food
Security: The Story of Saanich Organics. Part of the BC
Institute for Cooperative Studies/CSEHUB 2008 Winter
Speakers Series. Contact: Sol Kinnis.
Examples Continued
• 2009: March 7: Conference: Remaking the Economy through
People's Eyes: A Forum Exploring Economic Models for Today
and Tomorrow. Some workshops on food security. BCIS, UVic
Business, Central 1 Credit Union, The Co-operators, and
Federated Co-operatives Ltd. Sol Kinnis.
• 2010: March 18: Lecture/Seminar. Brenda Beckwith "Back to
the Future: The Re-storying of Camas Landscapes.“
• 2010: December 2: FOOD MATTERS!
Looking for Best Practices
• Best Practices or Better Practices?
• 5 Schools
• What we looked for
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Description of Initiative
Purpose
Who its aimed at?
Who is involved?
Funding
An Example: Best Practices at UBC
:
2 UBC Examples
PROJECT
DERSCRIPTION
PURPOSE
SEEDS
LIBRARY
Digital repository for
all SEEDS student
reports
To provide a historical Future
record of sustainability researchers
at UBC
Students,
faculty, staff
Campus
Sustainability
Office
A frequent-user
program
To encourage greater
use of reusable
containers.
Students
living in
residents
Food
Services
Discourage removal of
china and cutlery.
Customers
in residence
dining
rooms
Way-to-GO
After 10 transactions
with a reusable
container, customers
can enter a draw for
various prizes, such as
iPods or bicycles.
Reward those who
support waste
reduction initiatives
TARGET
INITIATORS
Preliminary Findings and
Observations
• Lessons from Other Schools
– Encourage use of reusable containers
– Develop a “frequent user” punchcard initiative
• Importance of an Inventory
– Difficulties Researching, Accessing Information
– Opportunities to Continue Research
– Educating the Campus Community