Transcript Document

Creating Posts in Core Publisher
About this week’s check in calls:
This week marks the halfway point in your site building
process!
Your Station Relations Managers will be joining in on your
weekly check in calls this week to address any questions
about your strategy or services.
Training 1: Site
Administration
Training 2:
Programs
Training 3:
Content Tagging
Training 4:
Creating Posts
Training 5:
Displaying
Content
Training 6:
Homepage
Layout
Management
Posts in Core Publisher
Anatomy of a Core Publisher Post
What is a Post?
A story or piece of content
that includes text and/or
video, images, & audio.
Designed to be fluid &
dynamic and can be
associated with programs,
categories, tags, topics,
people, etc.
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Anatomy of a Core Publisher Post
Slug – mini headline
for your post
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Anatomy of a Core Publisher Post
AddThis block – allows
web visitors to easily
share your posts online.
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Anatomy of a Core Publisher Post
Byline – links to the
corresponding
People page (where
applicable)
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Anatomy of a Core Publisher Post
If you are adding a
slideshow of images to
your post, it will appear
at the top of your post,
below the byline.
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Anatomy of a Core Publisher Post
You can also add
images inline in your
posts.
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Anatomy of a Core Publisher Post
Post body – Text, quotes
and audio players are
displayed under your
byline/image slideshow.
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Anatomy of a Core Publisher Post
Related tags and
program - help
with SEO and site
organization.
Related Content –
manually add links to
posts that are related
to your post to
engage your audience
further
Comments – Powered by
Disqus, build community
around important topics
using your comments
section.
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Creating Posts
Adding Content: Posts
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Adding Content: Posts
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Adding Content: Posts
Add your post headline into
the text field. Hyperlinks
cannot be added to this field.
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Three P’s of a great web headline
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Parsability
• Is it easy to understand?
• Do you understand the story without additional
context?
Promise
• What the reader will get?
Proper Nouns
• Words that the reader seeks
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Examples of headlines
From this headline, what
could this post be
about?
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Examples of headlines
Would you have guessed
that it’s about the death
of the Turkish Prime
Minister?
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Examples of headlines
Popular headlines on the
same topic use keywords
like
“Turkey”
“Prime Minister”
“Dead”
because those are terms
that people search for in
search engines.
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Examples of headlines
What would you expect
to see in this post from
this title?
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Examples of headlines
This title, along with the
image and video later in
the post, draw interested
readers with an easy to
understand title and
promise of more media.
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5 Steps to a great web headline
1.
2.
3.
4.
5.
Identify what’s interesting.
Identify active verbs.
Identify relevant words and information.
Does it deliver the 3 Ps?
• Parsability
• Promise
• Proper Nouns
Brainstorm with a colleague to make sure that your
headline makes sense and achieves your goal.
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Adding Content: Posts
There are two ways to add Bylines to your post:
One: Add the name of an editor who has a Person in Core Publisher. This
will create a link in the Byline to their People Page.
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Adding Content: Posts
There are two ways to add Bylines to your post:
Two: Add the name of a contributor who does not have a Person in Core
Publisher.
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Adding Content: Posts
There are two ways to add Bylines to your post:
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Adding Content: Posts
Posts must be assigned a
Category.
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Adding Content: Posts
Your Category will automatically be set as your Slug.
However, you should change this to something that better
describes the focus of your post.
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Creating Posts: Best Practices for Slugs

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Helps user scan content
More context than category
1 – 3 words
Does not compete with the headline
Recurring topics
Slugs can be
• Categories (auto populates in Core Publisher)
• Tags
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Creating Posts: Best Practices for Slugs
Good Slugs are
 Short
 Eye-catching
 Descriptive
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Adding Content: Posts
In the Body field, enter the text of your
news article or post. You can also add
images, audio, quotes and some
formatting.
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Adding Content: Posts
Create a teaser for your posts by
putting your cursor where you want
the break to start and selecting the
Page Break button
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Creating Posts: Best Practices for Body field
If you create your text in a text editor (like MS Word) and
paste it into the Body field, you’ll want to erase the stray
formatting code from the text editor before adding it to
your Post.
• Copy and paste your text into an editor like Notepad to
break the formatting, then paste into the Body field
and restore formatting.
OR
• Hit the
button and paste your text in the text
field. Then, hit the button again to restore formatting.
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Creating Posts: Best Practices for Body text
Web-first content
The text of your post is written
for the eye but may still
highlight something that was
discussed on air.
Web original content draws
your online audience because
it provides a unique
experience to your radio
listeners.
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Creating Posts: Adding Online Videos
You can easily embed videos from YouTube, Vimeo and
PBS Cove to your posts.
Step One:
Choose the video
that you want to add
to your post and
copy the URL (not
the Embed code).
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Creating Posts: Adding Online Videos
You can easily embed videos from YouTube, Vimeo and
PBS Cove to your posts.
Step Two:
Paste the URL into
your post body
where you want it to
show up.
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Creating Posts: Adding Online Videos
You can easily embed videos from YouTube, Vimeo and
PBS Cove to your posts.
Step Three:
Save your post. The
video will show up
on your post in a
player.
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Adding Content: Posts
You can also add audio players to your
post by placing your cursor where you
want the player to appear and hitting
the AUDIO button.
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Adding Content: Posts
Requirements for your audio files:
File Size can’t be larger than 75Mb
Must be a mp3 file
Sampling Rate = 44.1kHz
Bit Rate = 64 kbps mono or 128 kbps joint
stereo
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Adding Content: Posts
Add a description of your audio that
will appear on the post. If you do not
want to add a description, just hit
Cancel.
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Adding Content: Posts
Your audio will appear in inline players
on your post.
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Adding Content: Posts
You can add inline images to your post
by placing your cursor where you want
the image to appear and hitting the
IMAGE button.
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Adding Content: Posts
Either upload the image that you want
to add from your computer, or use the
Search tab to select a previously
uploaded image from your library.
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Adding Content: Posts
Add a description and attributions to
your image. Then select how you
would like it to appear on your post
(either inset or wide).
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Adding Content: Posts
Clicking on an image in your post will
enlarge it in a lightbox displaying your
metadata.
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Creating Posts: Best Practices for Post Images
Avoid images with “too much context”.
This generic image of two people
shaking hands has been used to
depict:
• People coming to an
agreement
• Two people meeting for the
first time
• One man reaching out to
help someone else
Consider how someone reading your post will attempt to tie
the image to the story that you are telling.
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Creating Posts: Best Practices for Post Images
Use a variety of eye-catching images in your posts.
Repeating the same image, unless it is tied to a news series,
can discourage visitors from reading your post.
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Creating Posts: Best Practices for Post Images
Captions and Credits are an
important part of your Post
Image.
Use Captions to add extra
context to your story through
your images.
Credits are required for all
images.
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Finding Images for your Posts
Where can I find images for my posts?
 Original photos taken by your station staff.
 Using Creative Commons photos.
Why Creative Commons?
Creative Commons is a free to use diverse image collection
that you use to find images for your posts, as long as you
respect citing and licensing.
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Finding Images for your Posts
What does Creative Commons mean?
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A Creative Commons license notes how you may use an
artist’s work on your website.
At NPR.org, we use images that are:
• Attribution (by) – meaning that you can use and edit
image if you give the artist/photographer credit
• Noncommercial (nc) – meaning that you can use and
edit the image for noncommercial purposes only.
Note:
• We don’t use No Derivative Works (nd) because Core
Publisher automatically crops uploaded photos, which
goes against that license.
• Never use Share-alike (sa) photos, because that
license gives that artist permission to use any image
on NPR.org.
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Finding Images for your Posts
How do I find Creative Commons images on Flickr?
Step One:
Go to http://www.flickr.com and enter the term that you are searching for in
the Search box. Click on the Search option.
Step Two:
Select the Advanced Search option.
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Finding Images for your Posts
How do I find Creative Commons images on Flickr?
Step Three:
Check the “Only
search within Creative
Commons-licensed
content” checkbox
and hit Search.
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Creating Posts: Best Practices for Post Images
Publicity Stills:
Photos distributed by a
professional company
are especially powerful
for stories relating to
musicians, authors and
artists.
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Adding Content: Posts
Add pull quotes to your post to
highlight points and details from your
text.
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Adding Content: Posts
Tag your post with multiple descriptive Tags separated by commas.
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Creating Posts: Best Practices for Tags
Each tag has a Tagged: page that
has all of posts with that tags. You
can add a link to their page to
your Sticky Strip or main
navigation.
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Creating Posts: Best Practices for Tags
Good ideas for Tags:
 Proper Nouns (names, places)
 Terms and phrases that people
will be searching for online
 Proper spelling and
capitalization
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Creating Posts: Best Practices for Tags
Problem with this tag?
This post is about a Texas
football team, yet the only
tag is for the city that the
team is from.
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Creating Posts: Best Practices for Tags
Suggestions for better
tags:
Bonham Warriors
Bonham High School
High School Football
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Adding Content: Posts
Add Related Content to your post to engage your
visitors to further explore your site’s content.
Using your Tags, Core Publisher will automatically suggest
Related Content for your post. To manually add Related
Content, start to type keywords or the title of the post in
the auto-complete field.
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Adding Content: Posts
Add Related Content to your post to engage your
visitors to further explore your site’s content.
Examples of Related
Content
Related Content are in
a scrollable bar at the
bottom of your post.
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Adding Content: Posts
Add a Related Program to your connect your post with
one of your Programs.
To add a Related Program, start to enter the name of
the Program in the auto-complete field.
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Adding Content: Posts
Add a Related Program to your connect your post with
one of your Programs.
(on Post
page)
Using the Related Program
Adding a Related Program to a
post:
1) Adds the post to the related
program’s Program page
2) Adds a link to the Program’s
page at the bottom of the
post.
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Adding Content: Posts
Under Story Treatment:
Select whether you would like your post to appear on the
your homepage, and/or in your local news block
Select an Urgency for your post.
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Adding Content: Posts
In most cases, under Sharing Settings, you will select
Push to NPR to ingest your post into the NPR API.
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Adding Content: Posts
You can schedule your post to publish to your site at a
later date.
To schedule a post to be published later:
1. Click into the Schedule field.
2. Select the date that you want to schedule the
post from the calendar.
3. Enter the date and time that you want the
post to publish.
4. Hit the Schedule button.
Note: You cannot schedule NPR content.
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Finding and Managing Content
Searching, Browsing and Managing Content
How can I search or browse through all of the content that
I have created or published on my site?
You can browser through all of your content and execute
batch tasks on it (i.e. Delete, Publish, Unpublish) using
fields in your Content Manager.
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Searching, Browsing and Managing Content
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Searching, Browsing and Managing Content
Use the Search field to browse
through your content using
keywords.
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Searching, Browsing and Managing Content
The Author, Status and Type
dropdowns allow you to make
your search more specific.
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Searching, Browsing and Managing Content
Core Publisher will automatically save drafts of your
posts, but you can manually save a draft at any time.
To get to your Saved Drafts:
1. Select Find Content from your
top admin menu.
2. Select the Drafts tab.
3. Select the draft that you want
to access.
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Searching, Browsing and Managing Content
Your scheduled posts will listed in your Scheduled tab,
where you can edit them before publishing.
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“Homework” for this week:
 Finalize your
Categories and Topics.
 Complete your Flexi-Menu & Flexi-Footer.
 As soon as possible, start double posting your content on
both your current site and your Core Publisher site.
 Finalize your People and Pages.
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