Transcript Title
The communication model we are aiming at and the role the media could have in it Managing Authority for Sectorial Operational Program for Human Resource Development Graziano Di Paola, consultant Braila, 23/07/2008 Phare Project “Sprijin pentru Ministerul Muncii, Familiei si Egalitatii de Sanse în pregatirea ca Autoritate de Management pentru Programul Operational Sectorial Dezvoltarea Resurselor Umane - România” PHARE 2005/017-553.04.03.04.01 ” www.fseromania.ro Why we are here • To establish a trustable and durable partnership among the the AMOPOSDRU and the Media • To raise your interest on the POS DRU and to encourage the public debate • To provide you up to date informations • To listen your point of view • Here, Cluj: to go local. Romania is not only Bucharest! www.fseromania.ro Eurobarometer Jan 2008 www.fseromania.ro Eurobarometer, Jan 2008 “Particularly in the newest Member States, Bulgaria and Romania, television played the predominant role in providing information on EU www.fseromania.ro regional support: two-thirds or more of respondents cited the TV as their most important source of information.” TRUST: Romania Eurobarometer, Autumn 2007 www.fseromania.ro The model • European commission communication policies transparent accessible going local www.fseromania.ro www.fseromania.ro What we can do • To share information, clear, unbiased, in real time, for the maximum of transparency • To offer training on the SOP HRD • To be involved in the going local strategy • To monitor the public discourse about the SOP HRD on the media • To reflect together on the active involvement and on the role of the media in SOP HRD implementation www.fseromania.ro For the media • Always true facts • Always avalaible to satisfy your request for info • Always respect your indipendance. Never ask – to publish a news – to cancel an article • Events and meetings calendar • Mail list for real time news • Periodic press notes • Press brief meetings • Project visits and press tours • On line press room – – – – Unpublished News Internal Reports Stats audiovideo www.fseromania.ro The diversity toolkit • “The quest of every journalist is to • help media professionals find the truth. To understand the become aware of their own information flow in a changing prejudices Europe of different cultures and • initiate a discussion on the minorities, it is extremely reliability of the information that important to know the background, they relay the facts and the opinions involved, otherwise it is impossible • initiate a discussion on the to analyse the situation correctly. impact of the images that they In a society with many portray. nationalities the truth will be • stimulate the process of finding coloured by the cultural background of the speaker. new ways of storytelling and a Journalists and editors who judge new audience everything from one cultural perspective are by definition prejudiced.” Frans Jennekens, chairman of Eurovision Intercultural and Diversity Group) www.fseromania.ro • Let’s Work in partnership • Let’s Go beyond the press releases approach • Let’s Go local together to listen, watch, understand and tell the story LET’S CHANGE !!! www.fseromania.ro AUTORITATEA DE MANAGEMENT PENTRU PROGRAMUL OPERAŢIONAL SECTORIAL DEZVOLTAREA RESURSELOR UMANE E-mail: [email protected] Website: www.fseromania.ro Calea Plevnei, nr. 46-48, sector 1, Bucureşti Telefon: (+40 21) 315 02 01, (+40 21) 315 02 08 Fax: (+40 21) 315 02 06 www.fseromania.ro Diversity • • • • • ethnic and cultural minorities, Sexual orientation Gender Age Disability www.fseromania.ro PLAN D [2005] • Restoring public confidence in the European Union: European institutions are often seen as remote and bureaucratic. • Target audiences and modern media: involve “civil society, social partners, national parliaments and political parties and specific target groups, such as young people or minority groups • A long term commitment: creating a new consensus on the European project • From listening to further involvement: EU citizens must have the right to have their voices heard www.fseromania.ro Communicating Europe through audiovisual media SEC(2008)506/2 • First, to facilitate a greater coverage of EU affairs on existing and new audiovisual platforms by supplying media professionals with free of charge quality information and raw audiovisual material. • Second, to encourage audiovisual media professionals to create and take part in European audiovisual networks which will join resources to create and broadcast EUcontent information, while retaining full editorial independence. • Third, to increase the Commission's own production and dissemination of videos and documentaries to illustrate or explain EU policies www.fseromania.ro Communicating Europe through audiovisual media SEC(2008)506/2 www.fseromania.ro TRUST: AMPOSDRU • Who do we trust: – EC? – National authorities? – Local authorities? – Media? • Score for the media: 2,5/4, the highest • WHY: gives opportunities to understand issues from different point of views • WHY: watching dog role • WHY: makes info available to everybody www.fseromania.ro