Transcript Emerging Forms of Tobacco

E-cigarettes and marketing:
A cause for alarm?
E-cig: Nicotine, No Tobacco
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Heats up nicotine
instead of burning it
No carcinogens or tar
Blows out vapors
A mix of water, nicotine,
artificial smoke flavor
and propylene glycol
A disassembled cigarette-styled electronic cigarette.
A. LED light cover
B. battery (also houses circuitry)
C. atomizer (heating element)
D. cartridge (mouthpiece)
An electronic cigarette battery connected to a
USB charger.
E-cigarettes: A Reduced Risk
Product? A Cessation Product?
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FDA analyses (2009) show the presence of
carcinogens (nitrosamines), toxic chemicals
(diethlene glycol), and harmful tobaccospecific components (anabasine, myosmine,
beta-nicotyrine).
There are no standards imposed on their
manufacturing process or quality of nicotine
There are no studies supporting the safe
use of this product
“…Celebrity endorsements are
next in the world of electronic
cigarettes.“
E-cigarette industry icon Andy Gray
Electronic Cigarettes Break into Late Night
with Katherine Heigl on Letterman
Electronic Cigarettes Break into Hollywood with
Johnny Depp in 'The Tourist’
What can you and your youth
do about it?
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Research: Learn about e-cigarettes at
http://www.fda.gov/NewsEvents/PublicHealthFocus/
ucm172906.htm. Learn more about smoke-free
movies at www.smokefreemovies.ucsf.edu.
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Analyze: Review movies and tv shows for any type
of tobacco product placement
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FDA: Share your concerns about e-cigarettes with
the FDA at http://www.fda.gov/TobaccoProducts/
What can you and your youth
do about it?
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Hollywood: Write letters to the celebrities and/or the CEOs of
the companies that own the major movie studios.
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Movie Theaters: Write letters to the major theater corporations
(such as AMC) and the local branches asking them to show
anti-tobacco PSAs before movies with any type of smoking or
tobacco use in them.
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Motion Picture Association of America: Write letters to the
Motion Picture Association of America asking them to keep
smoking, even e-cigarette smoking, out of future youth-rated
movies using their own voluntary rating system.
From Michelle’s TRU Club in
Guilford County:
Dear Ms Heigl
I am a member of a youth advocacy group against the use of tobacco products called TRU (Tobacco Reality Unfiltered). I recently saw a clip of
you on the David Letterman Show where you discussed your issues with smoking both in the past and presently. You then went on to pull
out an e-cigarette, and told Letterman that it was your current method of battling smoking per say. You even shared the e-cigarette with
Letterman and both went on having a good time being hilarious with it.
First of all, I just wanted to say that you are an amazingly talented, and beautiful woman. I thought you were phenomenal in Grey's Anatomy and
Knocked Up. I am pretty sure that you have multitudes of other fans like myself, both young and old. Your younger fans, who consider you
as a role model, are more likely to be influenced by your actions, and therefore, I was not in favor of the way you and Letterman handled
the topic of e-cigarettes. You both made it seem like it was a harmless substance, and made it seem almost "cool" as a matter of fact. Just
imagine a very impressionable high school student sitting in front of their TV and watching this_they might even want to take up the habit
seeing that you're doing it and you don't really seem appear to be negatively affected by it.
I want to also touch on the topic of the e-cigarettes themstruelves. E-cigarettes are advertised by their manufacturers as a safer alternative to
smoking due to the water vapor that is released, and also on the notion that the harmful chemicals in tobacco are not present in them.
However, E-cigarettes are relatively new, and there isn't much information known about them in relation their effects on the human body.
Here's a statistic: "In May 2009 (JUST LAST YEAR!!), the US FDA's Analysis tested the contents of 19 varieties of electronic cigarette
cartridges produced by two vendors. Diethylene glycol was detected in one of the cartridges. The study also found that the actual nicotine
levels did not always correspond to the amount of nicotine that the cartridges claimed to contain. The analysis found traces of nicotine in
some cartridges that claimed to be nicotine-free. In July 2009, the FDA issued a press release discouraging the use of electronic cigarettes
and repeating previously mentioned concerns that electronic cigarettes may be marketed to young people and lack appropriate health
warnings." With that being said, e-cigs are not to be trusted!!!
I am fully aware that it is a difficult and emotional journey trying to quit smoking, but Ms. Heigl, you are a world- famous actress with an Emmy, a
Screen Actor's Guild Award, and numerous nominations for what you do and who you are. I'm pretty sure that you didn't get up there
overnight. Like most people, you probably had your ups, your downfalls, your rejection and your disappointment on the way to the top, but
the important thing is that you got there in the end! You should definitely keep trying to quit by using all the resources that you can, like 1800-QUIT-NOW and so on. And when you finally do it, you will be showing those fans that look up to you that THEY also can achieve
anything they want as long as they work hard, and persevere!
Sincerely,
Emmanuel Osuji (TRU)