Transcript Unit A531 Coursework - Cottenham Village College

Unit A531
Coursework
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Mind map
Image board
Design need, design brief, marketability and historical
research
Product analysis
Research
Conclusions and specification
• You are going to improve or re-invent a
collection of stamps and their presentation
pack.
• You should have got one example product
as a starting point for your coursework
• PROMOTIONAL ITEMS – a range of
stamps and a presentation pack
Gravure
Screen printed
Pastel
Lithography
Laser
Pale
Must be
recyclable
Vibrate
Bright
Printing
Technique
s
Colours
Loud
Short life span
Must
attached to
envelopes
Trains
Other Key Areas
Materials
Cars
Bikes
Vivid
Famous
Artists
Promotional Items:
Stamps
Historical
event
Transport
Famous
people
Architecture
Themes
Schools
Art Competitions
Pre-teens
Children
Stamp
collectors
World
event
Target
Users
Teenagers
Retailers
Some one who needs to
send a letter
Must be of a certain
size
Must have the
queens head on it
Athletics
Key
Features
Must have
perforated edges
Must have
adhesive
Post Office
Shops
Grocery
shops
Must advertise
an event
John Adams Candidate No: 3445
Royal events
Football
Shop Owners
Adults
Sports
Olympics
Motorsports
News
Agents
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Page 1 – Mind Map
• Ask yourself Who, What, Where, Why,
When, How and you must include a
branch about the target market
• Either do it by hand or using ICT
• A4 size, as much detail as possible
• Think carefully about presentation.
• Hand in page 1 and 2 on…….
Stamp
designs
Target
Market
Themes
Users and their Needs: Potentially stamps appeal to everyone who wishes to send letters,
by using decorated stamps it makes the letter appear more interesting. The designs can
celebrate events or the wow factor. By using designs, the stamps appeal to everyday
users and also stamp collectors who wish to add them to their collection.
John Adams Candidate No: 3445
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Page 2 – Image Board
• Present high quality colour images
• Fill the A4 page
• Include a written paragraph explaining
your image board and describing the
different types of users for your product
• Either by hand or using ICT
• Hand in page 1 and 2 on……….
Design Need: The project I am going to do is ‘Promotional Items: Stamps’. The need is that many up and coming events find
that by advertising through stamps it gives them a higher recognition for the event. Or indeed that the country can celebrate an
artist or historical event through the launch of a stamp collection. It also helps to encourage new users to the product if
interesting themes are used
Design Brief:
I am going to design and make a collection of stamps aimed at the Nations Native Animals, the
collection of stamps will need to represent what are true British animals and their habitat.
The potential users of this product are people who wish to send a letter and stamp collectors
who wish to add the collection to their stamp book. Hence the stamps need to be in a
presentation pack as well as on a perforated page.
Marketable: Yes as there are already
themed postage stamps used and sold for
everyday letter sending and for collectors.
New ideas are need regularly to keep the
enthusiasts happy and focused. The
collection of stamps could be sold in any post
office, supermarket and over the internet.
Historical research into stamps and there
origins
John Adams Candidate No: 3445
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Page 3 – Design need, Design
brief, marketability and historical
research
• Design need – why is there a need for
your product?
• Design brief – what are you going to
design and make and who is it for?
• Marketability – how many people buy
stamps? Prove the market need.
• Historical research – how have stamps
changed over time and why? What have
been the trends in their design?
Outer Sleeve:
LDPE
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2
Back Cover:
Thin Card
Stamp Holder Back:
Thick black card
Back Cover
opened out
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Stamp Holder
Front: Acetate
Back cover opened out to
show team and players
positions
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Actual Stamps:
Adhesive paper
Images are photos
of the event and
they have been
printed on using
lithography
Stamps will have
been cut out using
a perforating
machine after the
images have been
printed onto the
sheet
The back cover will have
been cut and scored out
using a cutter machine
after the images have
been printed on.
Information of written text
John Adams Candidate No: 3445
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Barcode
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• Function: To display a special edition launch of a collection of stamps. This particular promotional
package celebrates the winning of the Rugby World Cup.
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•The promotional package is to protect and maintain the stamps in pristine condition for collectors.
•Manufacture: Outer Sleeve: calendaring and heat cut to shape, Stamp holder: pieces cut on machine and bonded together
with an adhesive, Back cover: piece of card cut on machine after images printed, large sheet that tessellates several together,
Stamps: images printed on using lithography, adhesive applied to the back and put through a perforating machine to create
actual stamps on sheet
•Size: As shown in pictures 8 and 9, the size of each stamp is 40x30mm. Picture 7, shows the collection of stamps in a sheet
design, this is 115x90mm in size and the overall package as shown in Picture 1 is 220x115mm.
•User needs: To hold, display and protect the stamps for their collections. They need to make sure that the stamps do not
get ruined and they like to have information with the stamps about the special occasion – hence the information on the back
cover about the team as shown in pictures 2, 3 and 4. As they are a promotional pack for the stamps, the user needs to have
all packs the same size to make storage easy i.e. to be able to place them into a display album.
•Materials: As listed on Part 1 of the primary research page
•Durability: Outer sleeve: not very durable, but is only meant to protect the product whilst it is for sale – this is meant to be
disposable once purchased to allow for the package to be put into a display album. Stamp Holder: card part is durable and
the acetate individually, however the adhesive bond could potentially break with constant use – it seems flimsy and fragile
when the stamps are removed and placed back in. I believe that this bond and the two parts are not meant to be used
regularly, it is for aesthetical reasons than as a functional part. Back Cover: Very durable, from using it and opening it up, the
inks would not fade over time, or that the folded parts of the card would not fall apart over constant use. Stamps: Very
durable if kept in the protect covers, if left out then the adhesive could dry and the stamps could be spoilt if they got damp or
water put onto them – once used they do lose part of their value.
•Safety: all parts of this promotional pack are safe to use and handle, however, if parts such as the outer sleeve were
discarded in correctly then these could be an issue for young children.
•Sustainability: A very good product in the use of the materials and that they can be recycled and reused. They do not use
many resources in the manufacture of this product.
•Life cycle(energy use): this could potentially be very good – the parts used to create the promotional package could be all
from recycled materials therefore reducing the energy use or if they were to be thrown away all parts can be recycled too.
So again the energy use is small, it takes less energy to recycle than it does to create from new.
•Value for Money: At today’s value in the British collection booklet they are £26.00 to purchase, at new in 2003 the
presentation pack would have been £6.00
John Adams Candidate No: 3445
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Task – product analysis card sort
• Arrange the headings and the meanings
correctly.
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TARGET MARKET – who is the product aimed at? Describe the type of person that would buy
this product.
FUNCTION – what does the product do? Does it do what it is supposed to do? Does it do
anything else?
AESTHETICS – what colour, style, proportions, patterns and textures are used on the product?
How would you describe the look of the product?
MATERIALS – what types are used? Do they have any specific characteristics that are needed for
this product? Why has this material been chosen?
ERGONOMICS – how does the user interact with the product?
COST – what is the selling price? What do you think of this? How does it compare to other
products on the market?
SAFETY – what safety factors have been considered? Think about safety in production and safety
in use.
MANUFACTURE – how do you think the product has been produced? What processes have been
involved? What level of production has been used to make this product (one off, batch or mass)
EMOTIONAL RESPONSE – do you like it or dislike it and why? How does the product make you
feel?
SUCCESSFUL/NOT SO SUCCESSFUL FEATURES OF THE PRODUCT – what do you feel are
the positive and negative aspects of the product.
WEIGHT – light or heavy, does this matter?
SIZE – how big or small? Why?
FORM – what shape is the product and why?
PACKAGING – how is the product packages. What do you think about this? What does it tell you?
QUALITY – how does the quality compare to other existing products?
ENVIRONMENT – where would this product be used? Where would it be sold?
EASE OF USE – how easy is the product to use?
GREEN ISSUES – what kind of impact do you think this product has had on the environment in
production, distribution, use and disposal?
DURABILITY – how long do you think the product would last? Are there any maintenance issues?
Page 4 – Product analysis
http://www.bbc.co.uk/schools/gcsebitesize/design/resis
tantmaterials/designanalysisevaluationrev1.shtml
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Key questions – design, graphics, construction,
manufacture, sustainability, recycling, target market
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Secondary – pictures could be found on the internet
Primary – detailed and thorough analysis of an
actual product. Lots of digital photographs included
with annotation
• WHAT ARE THE USERS
NEEDS AND WANTS?
Form
Function
Cost
Weight
Shape
Aesthetics
Ergonomics
Texture
Colour
Style
Quality
Materials
Manufacture
Environment
Target market
Packaging
Safety
Timescale
Performance
Maintenance
Reliability
Batch production
Size
Durability
Theme
Education
Features
This is an early version of a postage stamp. As you can see it is limited in the use of colour, says how much is
it and has the queens head on it. The early stamps do not have perforated edges and are limited in the details
on them. I think this is due to the ink presses being hard to create and develop therefore the designs were
kept simple. It also shows that the earlier stamps were limited to one colour to keep cost and production down.
The stamps where produced to be a functional item not a decorative one when they were first made, hence the
user was anyone who wish to post a letter. This was the main method of communication in the 1800’s
therefore everyone used them to communicate with others , even this stamp was a lick adhesive.
http://en.wikipedia.org/wiki/Two_pence_blue
This image shows a collection of stamps designed that represent the train locomotive in the
country of Liberia. From the images one can see that the pictures are drawings in pencil and
watercolour paints to create the effect. The show the country of origin the cost and the
locomotive shown. The stamps have perforated edges which make them easy to pull apart from
a large sheet and for reproduction unlike the 2p stamp above which were produced to be cut
apart from each other. These stamps were produced in the 1990’s and would have been screen
printed using offset lithography which allows for numerous colours to be used and quick
reproduction, which of course when the penny blue was released the demand was not as high.
The users would be stamp collectors for albums and everyday people who need to send a letter
would have these available to use to make their letter more interesting for the intended receiver
to get.
www.stampsforsale.co.uk
This booklet of stamps shows the everyday design of first class stamps for the UK. They have the
number 1 on them for the class and the queens head for the sovereign. All first class stamps are now a
olive green and a well known design format. Modern stamps have progressed from licking the
adhesive to sticky backed that one peels off a page. You can purchase them in booklets of 4, 6 10 25
and 50 from post offices. They are meant for everyday use and not specific occasions or to advertise
specific events. From the very first postage stamp shown above, similarities have been kept, such as
the head, cost and a boarder. Modern stamps such as these shown now have perforated edges too.
And are a set dimension in size. They are aimed at everybody who wishes to send a stamp, more for
actual use than to appeal to stamp collectors of specific countries or events. A function item rather than
aesthetic. These stamps are referred as Definitive stamps – everyday use.
www.royalmail.com/stamps
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John Adams Candidate No: 3445
Dimensions of stamp and how many in a
collection.
Stamp collections:
35 mm
22 mm
Standard:
Package dimensions:
35 mm
115 mm
19 mm
220 mm
Summary of research:
Stamps come in a variety of design styles, which are determined by the theme of the promotional stamps.
Various methods of application can be used, hand drawn and scanned, or computer drawn. However, all stamps
are printed using Lithography and have adhesive backs, but also phosphor agents added to them. Each stamp
has a perforated edge for easy detachment from a sheet and themed stamps are a standard dimension of
35mm2 in size. Of which four stamps are created in promotional packages of an event which are then laid out in
a plastic black backed sleeve of dimensions 115 x 220mm.
John Adams Candidate No: 3445
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Page 5 - Research
• Important size issues
• How it is manufactured in industry
• Each piece of research should include a
conclusion and personal reflection on what
you have found out and what is useful to
you.
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Thursday 3rd March
Hand in research page
1 A3
www.technologystudent.com
• Self adhesive – vinyl, gum paper, sticky back
• Die cutting
• Materials – different types of cardboard, material for
stamps, acetate
• Perforation – industry and in school
• Size and proportion
• Class
• Queens head
• Printing – lithography and laser printing
What is a specification?
What should it include?
Definition – a list of features your intended
product should have. Each point is a
performance target your product should
meet and will be evaluated against.
What products are these
specifications for?
1.
• Waterproof
• Lightweight
• It must fit into a
rucksack
• Strong
• Windproof
• It must be large
enough for 2
adults to lie down
in
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• Colourful and clearly
visible
• Adjustable
• It must be easy and
quick to inflate
• Withstand low
temperatures
• It must be highly
buoyant
3.
• It must be a self
contained snack
• It must only need
boiling water adding
to it
• Tasty
• Savoury
• Reasonable healthy
• Smell good
• It must not require a
dish, bowl or cup.
MUST
SHOULD
MAY
Display theme – British animals:
Original
Be unique
Hedgehog
Be recyclable
Be reusable
Badger
Occupy a specified area on a letter Be full colour and detailed
Squirrel
Be made of environmentally
Fox
friendly materials
Be interesting
Be simple in the colour choices –
Be eye-catching
reduce production cost
Attract stamp collectors and users
Long lasting adhesives and inks to
Be functional
be used
Be self adhesive
Use of minimal materials to create
Have bold clear number 1 and
the package
Queen’s head
Tessellate the package design for
Occupy a specific dimension
minimal material waste in
Have a limited life span in use, but
production
for display a longer life span
Limited budget
Be simple in colours and design
style
Have perforated edges
Be a collection of 4 stamps
Be durable
Made of thin card
•Time Scale
•Weight and Sizes
20 school-led hours to complete the prototype
•Must be of size:
promotional package stamp designs.
Promotional package size: 220x 115mm
Hand in date: dd/mm/yr
Stamp size: 35x 35mm, four stamps to be included
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•Cost
£6 for the promotional package
Each stamp is a First Class and be sold as 39p
•Manufacture (CAD/CAM)
Use of a computer package such as Adobe for final design
layout
Use of a laser printer for quality printing of the images
Use of Roland Camm machine to cut out the stamps
John Adams Candidate No: 3445
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Page 6 – conclusions and
specification
• Evaluate your research and identify key
issues that relate to the design of your
product
• Write a clear and detailed design
specification in a table format. Include as
many points as possible.
Example
• TARGET MARKET – user is children aged 5 to 8. Buyer is a parent
From looking at existing products and my research into the reading ability of
children I have decided to target my pop up book to children aged 5 to 8.
They will be my users of my product so it must appeal to them and be
appropriate for this age group. It must also appeal to their parents who will
be the people buying the book.
• FUNCTION – a pop up book on the theme of a nursery rhyme
My inspiration board and questionnaire have helped me to decide to base my
book on a nursery rhyme. 60% of the parents I surveyed wanted a pop up
book about a nursery rhyme and from looking at existing products on my
image board and Internet research these seem to be appealing to children.
• BATCH PRODUCTION – must be suitable for batch production
The pop up book must be suitable for batch production so I will need to
investigate and use manufacturing aids such as templates and stencils to
control production.
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Function / purpose – what is
it meant to do?
Form
Cost
Weight
Shape
Aesthetics – how will colour,
shape, form, texture and
pattern influence the design
Ergonomics – how will the
design affect the user
Anthropometrics – what
data on humans will you
require for this design
Texture
Colour
Style
Quality – how will you ensure
consistent quality
Materials – what qualities are
required of the material
Finish
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Manufacture
Environment
Target market – who are the
users of the product
Packaging
Safety – what safety factors
need to be considered
Timescale – for how long has
the product got to last
Performance
Maintenance
Reliability – how will you
ensure the product works as
intended
Batch production
Size
Durability
Theme
Education
Features
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SPECIFICATION
Target market
Theme
•One should be for your
Purpose
stamps
Shape of presentation pack
How does the pack open and fold
•One should be for your
Range of stamps, how many, shape
presentation pack
Materials
•Must, should may
Perforation, queens head, self adhesive
Cost
Aesthetics
Timescale – 20 school based hours to fully complete the project
Durability – how long should the product last
Style
Texture
Quality
Finish
Environment – recycled materials?
Features
Mark scheme
• Identifies and applies the principles of good
design clearly and relates products to users
needs and wants
• Demonstrate and understand the significance of
trends in existing products, reinterpret and apply
this understanding in imaginative ways
• Demonstrate an appropriate and considered
response to a brief and produce a detailed
specification for a prototype product as a result
of analysis
P
Key Points
Checklist
Evidence to show this
Feedback
g
Clearly identify:
The users, The users needs
The target market
•identified users
•identified target market
•Mind map
•Mood Board
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Clearly state the design situation
and write a concise DESIGN
BRIEF
•described a design situation
•identified a need
•produced a design brief: that
is realistic, open and mentions
both users and their needs
•Design Need
•Design Brief
•Action plan
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Analyse the Design Brief, identify
the information needed to
help develop your design.
Use the Who, What, Where,
When, Why and How method
•Explained who your users are
•Explained the needs of your
users
•Explained what your product
has to do
•Identified where your
product will be used
•explained why your product
is needed
•identified how your product
will be made, how many are
required
Within the pages of the
research section - must
find statements or
reference to these.
MUST include technical
data - sizes of product and
user requirements
MUST include how it is
manufactured in industry
Research into existing products
identified from the theme consider how these products
show changes in trends,
different culture and user
groups. What technology is
used
•Identify materials
•Identify production and
assembly methods
•Stated good and bad points
of product
•(2-3) Pictures of products and
evaluation of these
highlighting trends,
cultures, technologies
used and user groups
Critical Product Analysis of a
primary product. Evaluate:
function, user needs,
materials, construction,
durability, sustainability, life
cycle energy use, recycling
•Identify materials
•Identify production and
assembly methods
•Stated good and bad points
of product
•Dissassemble the product
•(1) Primary product anaylised pictured and labels as per
the evaulation list
•Eco Design Web
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