Corporate Sponsorship

Nancy Montvydas, CFRE Senior Director of Development

Building Our Resources

Identify Barriers

Conditions Direction Programs

Greater Clarity

Resources

Build Numbers

Recognition

An online community empowering offline action, helping women and girls to live their dreams

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

SIA and Corporate Sponsorships

SIA STARTED THE CORPORATE SPONSORSHIP PROGRAM IN 2005.

I N 2011 THE INITIATIVE WAS PUT ON HOLD .

Lessons learned between 2005 and 2011:

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SIA did not have the brand awareness to attract corporate sponsors The reach of our membership was limited in scope Soroptimist was not able to clearly tell our story about the impact of our programs SIA did not have the expertise or connection to reach the right companies

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

SIA and Corporate Sponsorships

I N 2012 SIA’ S B OARD OF D IRECTORS MADE A SIGNIFICANT INVESTMENT IN A NEW AND IMPROVED CORPORATE SPONSORSHIP INITIATIVE .

SIA addressed the issues:

   

SIA launched Live Your Dream.org

Outcomes measurements: Fels Report Engaged Beatnik Marketing Group for sales Engaged IEG to value LiveYourDream.org

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

“Meaningful Marketing”

“ A brand-centered organization must be committed to communicating the brand meaning and value to everyone who represents the organization – acknowledging that every deed, even seemingly inconsequential actions or decisions, either builds or takes away from the brand and thus the ability to attract corporate sponsors.”

“ Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships” 2012 IEG, LLC. All rights reserved

Soroptimist Governors Round Table | June 23-24, 2013 | Fundraising

What you can do…

… to further the success of SIA corporate sponsorship imitative:  Embrace collective impact  Provide leads  Articulate, represent and integrate the meaning and value of our brand