Transcript The Live Your Dream Initiative

The Soroptimist/
Live Your Dream Initiative
January 5, 2012
Organizational Challenges
Factors SIA does not have control over:
 Difficult name
 Declining membership
 Club culture
 Changing volunteer trends
 Difficulty attracting traditional media attention
Live Your Dream
A brand energizer
 LYD offers an inspirational and engaging introduction to SIA
 Serves as a memorable message platform
Alignment of SIA goals and LYD goals
SIA Goals
Live Your Dream Goals
Program
Advance SIA’s mission
Membership
Recruit and engage online community
(non-members) and traditional SIA
members; retain SIA members and clubs
Public Awareness
Build recognition of the SIA brand
Fundraising
Provide funding resources to advance
mission
Live Your Dream
Will be a community that connects people online to do
offline, hands-on volunteer work.
Live Your Dream
Encourages participation in existing SIA programs
through the Live Your Dream brand.
Live Your Dreamers will come to LiveYourDream.org and:
 Choose which program or cause they are interested in:
 Women’s Opportunity Award
 Violet Richardson Award
 Soroptimists STOP Trafficking
 Teen Dating Violence
 Workplace Campaign to End Domestic Violence
 Choose the amount of time they want to spend
Example: Women’s Opportunity Awards
Option 1: I only have a little time, but I really want
to help.
Find and encourage eligible women to apply for the award.
 Find local organizations that work with eligible women and ask them
to promote the award availability.
 Post a link to the WOA application on your personal Facebook page
and other social media outlets.
 Share the application directly with women who you think could
benefit from the award.
Women’s Opportunity Award
Option 2: I want to do more than just send an email.
Assist applicants with the WOA application process.
 Help them fill out their applications thoroughly.
 Follow up with the applicants to see if they need additional help, and
check to make sure they’ve submitted their applications on time.
 Offer applicants encouragement.
Women’s Opportunity Award
Option 3: I want to do more for these women.
Form a relationship with an applicant and offer support to help her
stay on track to living her dreams. Some ideas include:
 Give advice about college or educational opportunities.
 Explore other scholarships and award opportunities she may be able
to apply for; help her with the application processes.
 Help her with her resume and preparing for job interviews.
 Help her identify other resources that could make her life easier.
Live Your Dream
The personal “Live YOUR Dream” component
In addition to encouraging volunteer work, Live Your Dream will also
offer participants inspiration, fun and the ability to connect with other
like-minded people through Facebook, Twitter, blogs and other social
media outlets.
What does Live Your Dream mean for
clubs and members?
• It does not compete with clubs
• It can help clubs expand their reach and recruit new
members
• It is a personal benefit to members
Live Your Dream
Strategies
• Develop a fresh, new graphic (logo) identity and website for the LYD
initiative
• Launch LYD initiative and promote at the SIA Convention in July
• Engage Soroptimist members/clubs to sign up and become active
within the LYD online community
• Plan marketing to external marketplace for September 2012
• Continue marketing through 2014
A Long-term Vision
The key to success is an unwavering commitment to
this initiative and to “live” the Live Your Dream brand.