Transcript Generational Groups

Generational Groups
copyright © Crusaders 2005
Used by permission
www.crusaders.org.uk
Generational Groups
• Builders
• Born between 1927 and 1945.
• Grew up in a pessimistic time of the
Great Depression and World War II.
 Impact: As a result they were overprotected by their parents, learnt the
need to be self-sufficient and the
importance of winning.
Generational Groups
• Baby boomers
• Born between 1946 and 1964.
• Grew up in a much more optimistic time - a
victorious society.
• Childhood was at a time of economic boom and
exploring a brave new ‘post war’ world.
• Impact: Traditional values started to be rejected
and there followed a time of breaking new
ground (e.g. 1960s sexual revolution).
Generational Groups
• Generation X
• Born between 1965 and 1983.
• Born into the perceived dysfunction of the Baby
Boomer generation.
• The world they have inherited has included, among
other things:
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an increase in unemployment
longer working weeks
a rise in young adult poverty
a fall in actual income
the threat of AIDS
the highest ever divorce and suicide rates
spiralling violence in schools
an ever-widening pattern of drug abuse
Generational Groups
 Impact: Learning to be self-sufficient
and relying more on friends than family.
The inherited problems listed before
became accepted realities. Working to
live, not living to work.
Generational Groups
• Mosaics or Generation Y
• Born between 1983 and 2002(+?)
• Growing up in a time where attitudes towards
children have shifted again.
• Characteristics of this generation include:
– Independence – they have to be, family has failed
them, they want responsibility.
– Materialism – consumerism is king, self-fulfilment,
highly brand conscious, image is everything.
– Hedonism – pleasure-seeking with few inhibitions.
• Subjectivity – particularly when it comes to truth (it’s
okay if we say so), which means they are morally
tolerant
Generational Groups
• Sophistication – technology e.g. phones,
computers, i-pods.
• Scepticism – whom can you trust?
• Apoliticalism – expect little from the
Government.
• Right-brained – use feelings (right-brain)
rather than facts (left-brain), hence
experience is everything, particular shared
experience.
• Spiritual – but not interested in
Christianity.