Transcript Slide 1

Introduction to ECEn 490
ECEn 490 –Winter 2015 Lecture # 1
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Welcome to ECEn 490—Senior Projects
Who am I?
Douglas Clifford
Background
BSEE BYU, MSEE Stanford, MBA CSU
28 years with Hewlett-Packard Co. Engineering
and General Management.
2 years Iomega, VP of Engineering and Chief
Technology Officer
3 years of management consulting
11 years Teaching ECEn 490-business lectures
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What are the teaching objectives for ECEN 490?
 The Class is really TWO classes combined.
 First, design a product at least to the prototype
phase that meets the design specifications that
you set in the Functional Specification Document.
 Second, learn a generic product development
process that will be similar to what you will see in
most engineering companies.
 and as a bonus, learn some leadership skills in
project management and personal leadership
styles.
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What are the “project management lectures”?
These are 14 lectures in which you will be exposed
to a product development process, and the
communication tools necessary to maintain control
and coordination of the project.
These lectures will be taught during the first 8
weeks of the semester, to give you the tools to
manage the project for the entire semester.
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Will the these lectures tie in exactly with my project?
WARNING!!
No! The business process will “apply” to what you
are doing in your design, but not every tool will
benefit every project in the same way. We will have
in-class examples that the teams will do that will
illustrate the use of all the process tools.
In addition, some of the business deliverables will
not be in exact synchronization with your actual
project.
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Does that mean that we don’t have to use those
tools that don’t exactly apply?
 No, you will be required to complete all of the
control documents to show your understanding of
the process. The objectives of the class are both to
complete the process and learn the tools for
managing future projects.
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Aren’t the written reports just “busy work”?
Some engineers consider all written
correspondence as being ‘busy work’. Whether you
believe it or not, engineers must communicate to be
successful.
You will see examples of each report referenced on
the website. However, please feel free to be
innovative in how you present your information.
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How will grades be determined?
You will work in teams and for the most part you will be graded as a
team. The only exception is where a team member fails to work with other
team members and does not carry out team assignments or chooses to
skip class. In industry I would fire the person, but in academia we only
give you a “special” grade.
The grade will reflect your ability to complete the design of your project
according to the specifications that you set for the product. You will also
be graded as to how well you understand and apply the design process
tools that you will learn in the business lectures.
There will also be regular team discussion assignments following each
class lecture. These are designed to encourage team members to review
the project management concepts during your team meetings. I require
that the team leader submit a short email outlining the key points that were
covered in your team meeting discussions.
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What is included in the grade?
There are nine items, that are weighted differently
included in the grades.
The four written assignments; The FSD (15%),
The CG&S document (15%), the project Schedule
(15%), and the Final Report (20%).
You will have two midterm design reviews (5%
each), and the final presentation (10%).
I also score the team discussion assignments for
content and participation(5%).
And, finally, I will grade your website or other
project communication tools on both content and
ease of use(10%).
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Will I be required to purchase a text?
No. But, I do recommend at least one person per team have
access to the text.
Much of the material will be included on the website. However, if you
are ever planning on being in engineering management, these text will be
a valuable tool. The texts covers many important aspects of the business
processes. We will be doing some in-class exercises based on the
information in the texts.
 The Texts are: “Product Design and Development”, Karl T. Ulrich, and
Steven D. Eppinger, 5th Edition, McGraw-Hill, 2011. It can be found in the
bookstore or Amazon.com.
And, “Fundamentals of Product Development”, Christopher Mattson and
Carl Sorensen, BYU Press.
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Why do you need to have a team management site?
(Website, Wiki, or custom site.)
Project documentation is always required in actual
work environments. It is essential to communicate
your project information to your “managers”, which
consists of all the professors associated with the
class. It is also essential to the intra-project
coordination between team members.
Most class assignments will be submitted both on
your team site and via email to me.
([email protected])
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Where can I get information about the lectures?
There is a class webpage under Senior Projects,
ECEn 490. Look for “business lectures”. This will
take you to my home page for the class. At the
bottom of that page is a class schedule with links to
all presentations and examples of class
assignments. You can also see examples of past
written assignments that received excellent grades.
Your first assignment will be to find this site and
copy off the “ECEn 490 Design Team Process Worksheet” and
complete before class next Tuesday. This is to be
turned in as a team.
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Time Committment
• 4 hours in class per week, 2 in business
processes and 2 in technical instruction
•  12 hours out-of-class work per week
• = 16 hours * # team members * # of
weeks
Example 4 person team would spend
16 X 4 X 14 = 896 person hours on the
project.
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Assignment for Thursday
• Decide how your team will get access to the text.
• Form the design teams. Sit in teams during class
period.
•Go to the ECEn 490 website and look up the
business processes page. Look at the “Team
Assignment sheet” which is due next Tuesday.
•Information on teamwork is found in chapter 1 of the
text.
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• What are we going to do this semester?
– Complete a design project using a structured
approach to product design.
• Why are we going to use a Structured
Approach?
– Almost all companies have a formalized
approach to design programs.
– It has been shown in numerous studies that
structured approaches yield better results
both in the quality of the product and the
time to develop the product.
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• What is a Structured approach to Design?
– It is a set of methodologies and tools that provide
visibility and communication between the
marketing, engineering, and manufacturing
functions of a company.
– It breaks down the design process into subprocesses that have a natural progression from
idea to product delivery.
– These tools and methods also provide the internal
communication network for the design team. They
organize the project activities and encourage the
use of design tools at the appropriate stages of
the product development.
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Introduction to a development process using Phases
and Gates.
Activities
Checkpoint
Meeting
A
B
C
1
Proceed to
next phase
E
2
D
Redirect
Project
3
Development Phase
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Project
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• Introduction to Business Processes
– We are going to talk about some of the
characteristics of successful companies.
• Why are companies in business?
• Why do you purchase certain products?
• Give me an example of a product that you buy
mainly on brand loyalty?
• Why would you pay more for a product from one
company rather than from a competitor at a
substantial reduction in cost?
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Number 1 Corporate Objective is ???
Long term Profits!!
All public and most private companies are in business to
return a profit to the shareholders and/or owners.
“From the perspective of the investors in a for-profit
enterprise, successful product development results in
products that can be produced and sold profitability.”
Hewlett-Packard has 10 Corporate Objectives. The
first objective is to return a profit to the shareholders
based on the competitive strengths of the products of
the company.
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• Companies are Successful because:
• They provide products that satisfy the
customer’s needs and expectations better than
the competition.
• They create enough “Value” in their products such
that they can sell them at a price that provides
enough profit to fund future investments in new
product development.
• That “value” may take on very different
characteristics. Exxon can charge 3-5 cents
more per gallon than 7-eleven, on gasoline. What
is the extra value?
Successful Companies develop successful products
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• The Lifeblood of Successful Companies
is new products
New product revenue as a percentage of total revenue
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
96.0%
91.1%
79.6%
76.0%
62.5%
Median
Best in class
44.7%
36.0%
16.6%
0
1
2
3
4
Year since introduction
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• Product life-cycle curves with normal
and faster time-to-market
1600
1400
Normal life
cycle
1200
Reduced life
cycle
Units sold
1000
800
Delayed
introduction
600
400
200
0
0
1
2
3
4
5
6
7
-200
Time (years)
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• The only sustainable source of product
advantage is a superior product
development process.
– Advantages based on brilliant design,
fortunate timing, a competitor’s misstep, or
a lucky break cannot be sustained.
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• Summary
– Companies are in the business to make money
– Successful companies consistently out-engineer
their competition.
– The way you implement a design is often as
important as the design itself.
– You must make trade-offs between feature,
time, and resources. C=F/T.
– If you follow the methodology in the class, you
will be more successful with your senior project
design.
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• Characteristics of successful Product
Development
• Product Quality
– Does it meet customer needs. Is it robust and
reliable?
• Product Cost
– Can we make a profit against competition?
• Development time
– Did the product meet the market window?
• Development Cost
– Can we earn a return on our investment?
• Development Capability
– Did we learn from the experience, will we do better
next time?
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What will we learn in class?
• You will be taught a design process that covers
the key steps that most companies use to
develop products.
• You will practice using the design methods as
you complete your design.
• You will be required to show proficiency in using
the tools by having design reviews and written
and oral presentations.
• You will complete a set of project documents
that will record the progress of your team in
meeting the requirements for each step in the
design process.
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