Transcript Fundraising Action Planning I

Fundraising
Action Planning I
presenter 1[add your name and a fun fact]
Presenter 2 [ add your name and a fun fact]
Objectives
 Develop a customized fundraising plan that meets
your youth program’s needs
 Gain an in-depth understanding of major
fundraising strategies that best fit your needs
 Acquire the tools to develop a fundraising plan
Who’s ready to plan
a fundraiser?
Youth Fundraising 101 at a glance
What do we already know?
Major Gifts
 Individual giving
 Corporate, foundation, and government giving,
including grants
 Scholarships
Youth Fundraising 101 at a glance
Event-based fundraising
 Carefully set goals and choose your fundraising plan
 Be creative
 Be enthusiastic & confident when approaching donors and
potential participants
 Raise money for something specific & communicate this to donors
 Tell your story!
 Planning is key!
Fundraising Plan
Comprehensive document that:
 Clearly spells out the overall fundraising picture of your organization /
group
 Lays out action steps to raise money from a variety of sources
 States how much you need to raise, from what sources, and how you will
do it
 Gives your fundraising efforts a direction and a clear process to follow
Fundraising Plan Benefits
 Maximizes all resources, overlooks nothing
 Prioritizes opportunities, events and actions
 Adapts and takes advantage of new opportunities
 Avoids repeating the same old strategies or
mistakes
 Delegate, monitor actions and secure funding
What you need to know before
developing your fundraising
plan?
How to Come Up with a Fundraiser that
Works for YOUR Area?
–
Think of a creative solution to a
problem people in your community
face
–
Center your fundraising around
activities people will already be
doing and they will be more likely to
participate in during an economic
slowdown
Group discussion

Identify a couple of fundraisers that have
been held in your community (at least 3-4)

List some services specific to your chapter

Identify a major need in your community, a
group at risk, or a critical situation you want
to address

Identify what other non profit organizations
are doing? The “ competition” – are they
addressing the problem? How about their
fundraising efforts? What are they
successful at?

Factor in all these aspects. Gain a better
understanding of how you can address the
need, secure funding and be successful?
Your Fundraising Cause
Why is your cause important? Why
people should care?
• Be able to succinctly
communicate WHY you are a Red
Cross volunteer and why you got
involved with this particular
project
• Tell your story and paint the BIG
PICTURE!
Your Fundraising Cause
Identifying your cause:
Be able to succinctly communicate what this specific project
or service is and why it is needed
• What are you raising money for? Be specific.
• What other organizations provide the services you’re raising
money for?
• What are some of the downstream effects of not having this
service?
Your Fundraising Cause
What makes you a credible organization / group?
– What are some past accomplishments of your youth
program?
– How long has your youth program been in existence?
– How many members do you have?
Elements of a Fundraising Plan
Summary





Brief identification and mission of your organization –chapter and youth
program
The purpose and anticipated end result of this proposal
The type and amount of support requested
The total anticipated budget
Other information you deem pertinent
Elements of a Fundraising Plan
I. Introduction
The document should cover:
-
The purpose of your organization / youth program
Key activities and services
Target population
Past major accomplishments
Elements of a Fundraising Plan
II. Fundraising Needs
 Where does your money
currently go?
 What projects do you
currently spend money on?
Elements of a Fundraising Plan
II. Fundraising Needs
•
What additional service projects would you like to do
this year and what are some of the costs involved with
those projects?
–
Consider the services the Red Cross’s mission mandates
–
How can you help your chapter fill in the gaps?
–
What money/resources do you need to raise in order to help fill
in the gaps and help provide that service?
Elements of a Fundraising Plan
II. Fundraising Needs
• Are there specific tools or items that would make
your program more efficient?
–
Would you like to consider raising the money to buy that
item?
–
Can you justify this expense and quantify the benefits that
would come from the purchase?
Elements of a Fundraising Plan
II. Fundraising Needs
•
Would you like to raise money for a specific Red
Cross service as a project?
•
Would your program benefit from an
endowment?
Elements of a Fundraising Plan
III. Fundraising Resources
– What unique talents are
represented in your youth
program?
•
•
•
Technology skills?
Craft skills?
Cooking skills?
–
•
Especially a unique type of
food
Musical ability?
Elements of a Fundraising Plan
III. Fundraising Resources
•
Identify your stakeholders
–
A stakeholder is someone who
has an interest in or is affected
by a project
Who are stakeholders in your Red
Cross youth program?
Possible Stakeholders
Elements of a Fundraising Plan
III. Fundraising Resources
•
•
What other resources do you have?
– Time?
– Number of members?
– Ties to the school system?
– Current budget
– Your age!
What resources are available through your chapter?
– Development office?
Thank you ….
See you tomorrow 8:30 am !