Transcript Slide 1

Social Media 201
By Kelby Peachey
Social Media Chair - National Arthritis Walk Volunteer Committee
Denver Arthritis Walk Co-Chair
Peachey's Pack Team Captain
www.peachypains.com | Twitter/Facebook: @PeachyPains
Table of Contents
• Facebook & Twitter
– How to post messages and ideas
• Status
• Video/URL Links
• Photos
• Suggested messages: How to encourage your
event participants on content
• Keep in Mind… Rules and Regulations
• Social Media Applications
NOW WHAT?
How to post messages
How to post different content
and how to engage your event
participants
Facebook
This is where
you post your
rich content.
Post a link,
photo, or even
video.
Once you have
liked several
pages, you can
link up to them.
Just type in
there name until
you get the
accurate one.
Then click
enter.
Once you have
“liked” several
pages, you can
link up to them.
For this message we typed:
“Thanks @arthritis and it populated
every page we’ve liked that has the
name ‘Arthritis’ in the title. Select
which one you want to talk to, click
enter, and
you’re done!
•First, type your message!
We typed: “Thanks”
• Second, add the page
name of who you wish to
connect to! We typed:
“@Arth and it populated
everyone who has “Arthritis”
in the their page title.
• Third, confirm who you
wish to link up too. We
selected the second one,
shown highlighted
•Last, hit enter, or click
“Post”. Your message is now
viewable by all those who
like your page!
You can add
videos and
links!
Add your message,
include your link, pick
your image (if more
than one), then hit post.
•First, type your message!
We typed: “Grab the
tissues, brace yourself,
then get encouraged!!!”
• Second, add your URL.
We wanted to link up too!
The Arthritis Walk 2012
Video from YoutTube!
• Third, confirm it’s the
correct link and image you
want displayed. We only
had 1 image, so were
done!
•Last, hit enter, or click
“Post”. Your message is
now viewable by all those
who like your page!
Add a photo or
create an
album!
Upload a photo, take a
photo, or create an
album!
Just click on what action
you wish to complete!
Its that easy!! 
How to post different content
and how to engage your event
participants
Twitter
This is where
you post your
rich content.
Post a link,
photo, and
interact with
your followers.
Once you have
followed
Twitterer’s, you
can link up to
them. Just type
in there
username. Like
so:
“@arthritis_org”
Add an
Image!
Upload a photo.
Just click on the
camera icon! Its
that easy!! 
You can add
links!
Add your link to your
message by typing it in!
•However, keep in mind
that posting your entire
URL link will take up your
character limit!
•If you want to save on the
number of characters –
visit First, type your
message! We typed:
“Grab the tissues, brace
yourself, then get
encouraged!!!”
• Second, add your URL.
We wanted to link up too!
The Arthritis Walk 2012
Video from YoutTube!
• Third, confirm it’s the
correct link and image you
want displayed. We only
had 1 image, so were
done!
•Last, hit enter, or click
“Post”. Your message is
now viewable by all those
who like your page!
Saving your
Character Limit
on URLs:
•If you want to save on the
number of characters –
visit tinyurl.com
• Second, add your URL.
We wanted to make
http://www.arthritis.org/fun
draising-resources.php
shorter!
• Third, confirm it’s the
correct link and click
“Make TinyURL”
•Fourth, your TinyURL
was created! The long
link of 50 characters is
now 25!! It cut it in half!!
•Last, copy the TinyURL
and paste it in your twitter
message!
Suggested Ideas
Page Links:
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The National Page
Your region’s page
Your latest sponsor
– Paid
– Inkind
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Any of the National
Sponsors
Latest incentive – if
provided by another
company!
Photo ideas:
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Your honoree!
Your Kick-Off Party
Your Volunteer
Committee
Recent winner of an
incentive prize
Of the Walk!!
Video/link ideas:
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The Arthritis Walk 2012
National Video
Latest news articles
Local or National
Your honoree!
Recent winner of an
incentive prize
Top Team
New updates about
areas of your walk
Fundraising Clubs
Waggers Welcome Info
Mile of Heroes
Your Kick-Off Party
Your Volunteer
Committee
Of the Walk!!
Always Remember!
• Content is lifeblood of your page
• Shed the tradition PR schtick content and make it real.
• When you start to write in the "write something" you get
options to add links, photos, videos - post things that are
beyond promotion content. Be interactive, make it interesting,
provide behind the scenes content. Incorporate events into
your page. "Exclusive content is good"
• Worst thing you can do with a page is dump an RSS feed into
the Page - won't be as successful
SUGGESTED MESSAGES
How to encourage your event participants on content
Join my Team
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Tip: Post on your friend’s walls or use as a status update.
I’m on the MOVE to end Arthritis! Join my team today at (insert team link)
Be part of the MOVEment to end Arthritis! Join my team today at (insert team link)
Show me how you MOVE! Join my team and walk to end Arthritis. (insert team link)
Who’s ready to WALK for a great cause? Join my team to end Arthritis at (insert team link)
Would you like to support a great cause while also exercising with a group of friends? Join my
team to end Arthritis. (insert team link)
All the cool kids will be at the Arthritis Walk on (insert date). Don’t be lame, come end
Arthritis. (insert team link)
I still need team members to come to the Arthritis Walk. Don’t forget there will be prizes and
free giveaways! (insert team link)
*Take Action! I need five people to join my Arthritis Walk team today. Visit (insert team link)
Follow up: (Insert friend’s name) just joined my team! I’m still looking for 4 more cool
people.
*I’m participating in Arthritis Walk on (insert date) will you join my team? (insert team link)
Follow up: (Insert name) is walking with me on (insert date) to end Arthritis. Join us at
(insert team link)
Fundraising Messages
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Tip: Post as a status update and change your status message regularly.
Support me as I walk to end Arthritis! Please donate to my Arthritis Walk fundraising efforts. (insert personal link)
Your donation can help millions of families affected by Arthritis disease. Support me as I walk to end Arthritis. (insert
personal link)
Your donation makes a big difference! Please support me as I walk to end Arthritis. (insert personal link)
50 million Americans are living with Arthritis. Please make a donation to my efforts to end this devastating disease. (insert
personal link)
Support me as I walk to end Arthritis! All of the cool kids are doing it: (insert personal link) – then comment to your post
and thank all of your Facebook friends who have already donated to the cause.
Arthritis is the most common cause of disability in the U.S. Please make a donation to help stop Arthritis. (insert personal
link)
One in five adults has been diagnosed with Arthritis by their doctor. To help end this disease please make a donation. (insert
personal link)
1 in every 250 children is diagnosed with some form of Arthritis. Make a donation to help find a cure. (insert personal link)
Do you want to make a difference in millions of Americans lives? Support me as I walk to end Arthritis. (insert personal link)
Even small donations make a big difference in the fight against Arthritis! Please donate to end this disease. (insert personal
link)
Do you want to help people with Arthritis live more healthy and productive lives? Please donate to end Arthritis. (insert
personal link)
Please support me as I participate in the Arthritis Walk. Your support makes a difference. (insert personal link)
*I need to raise (X dollar amount) to reach my Arthritis Walk fundraising goal. Donate (X specific dollar amount) to me today
to make a difference! (insert personal link)
Follow up: Thank you (Insert donor’s name) for helping those affected by Arthritis. You can support my Arthritis Walk efforts
at (insert personal link)
* I’m working to raise (X total dollar amount) for people affected by Arthritis. Will you help me? Donate today at (insert
personal link)
Follow up: (Insert donor’s name) just made a donation to help my fundraising efforts. Will you donate too? (insert personal
link)
Thank you messages
• Tip: Post on your friend’s walls as soon as they donate and send them an
e-mail to thank them.
• I made it to my Arthritis Walk fundraising goal! Thank you (insert donor’s
name) for your support as I walk to end Arthritis. (insert personal link)
• Thank you (insert donor’s name) for supporting the Arthritis Walk. Your
gift makes a big difference! (insert personal link)
• Thank you (insert donor’s name) for your support of my Arthritis Walk
efforts. Together, we can help families affected my Arthritis disease.
(insert personal link)
• Thank you (insert donor’s name) for your donation to the Arthritis Walk.
You have helped to bring me closer to my personal goal of $_-and to
making a difference in the fight against Arthritis disease! (link)
Action/Awareness Messages
• 50 million Americans are affected by Arthritis. Sign up today
to get on the MOVE toward a cure.
www.letsmovetogether.org
• Arthritis has affected my life and I’m taking action to stop it.
Join my efforts by participating in Arthritis Walk.
www.letsmovetogether.org
• Sign up to help fight Arthritis. www.letsmovetogether.org
Fundraising Resources
• National has made fundraising easy by offering personalized Web sites
where you can set your personal or team goal, email potential donors, and
even accept donations online. Once you register online, take a moment to
visit your “event headquarters.” Follow the instructions to personalize
your page and send out emails.
– http://www.arthritis.org/fundraising-resources.php
– Banners and Badges
– Facebook Timeline Images
Make it count!
• Remind your event participants to:
– Add your link to EVERY message so your friends can easily access your
page to donate or register.
– Thank each of your friends on their pages. You never know who else is
going to read their page and possibly donate to you.
– Have fun and make it personal.
– If you have teammates on Facebook or Twitter, post comments that
help create some healthy competition.
– Make your language specific to yield better results.
– Messages with a * are specifically geared toward an audience that
both checks and updates their status on a frequent basis. These
messages contain a “follow up” element.
KEEP IN MIND…
Administration
• All pages require ADMIN - designated FB
profile - for security reasons because they
want a real person. Admin are not public - add
multiple admins - invite by email or FB always have multiples as a precaution so you
don't loose access to the page.
Online Engagement
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Whether in the actual or virtual world your interactions and discourse should be respectful.
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Be respectful to the Arthritis Foundation, employees, members, clients, corporate sponsors and competitors. When you post
something related to the Arthritis Foundation don’t use obscenities, personal insults, ethnic slurs or other disparaging
language to express yourself.
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Try your best to avoid personal attacks, online fights and hostile personalities. If someone posts a statement you disagree
with, you can voice your opinion but don’t escalate the conversation to a heated, personal argument.
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Be transparent. If blogging about work at the Arthritis Foundation use your real name, identify you work for us and be clear
about your role.
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Write in the first person, however, whenever your connection to the Arthritis Foundation is apparent, make it clear you are
speaking for yourself and not on behalf of us. We recommend you include the following statement perhaps in the “About
Me” section of your blog or website:
– The postings on this site are my own and do not represent The Arthritis Foundation positions, strategies or opinions.
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Always try to add value and insight, attempt to educate, or help solve a problem if you want to respond to a status update or
news story about the Foundation.
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Don’t share anything you are not comfortable with. Once it is published online it is in the public domain so think twice about
the comments you post and the story you want to share.
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If you’re about to publish something that makes you even the slightest bit uncomfortable don’t do it.
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Link to others and always build relationships. That's what our work is all about.
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Also strive to protect your privacy.
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Don’t spam. Ever!
Connect with the National Sites!
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If you are promoting Arthritis Foundation events, raising awareness, sharing stories
and the story of others via social media connect with us. Our combined efforts can
have an impact in achieving our goals of reducing the unacceptable impact of
arthritis.
LIKE us on Facebook - http://www.facebook.com/Arthritis.org.
Follow us on Twitter – http://www.twitter.org/arthritis_org or @arthritis_org
Subscribe to our YouTube videos – http://www.youtube.com/ArthritisFdn
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If you have an important story or video to share post it to our Wall so we can share
it. If you blog about your particular form of arthritis share your personal blog
stories as well. You are encouraged to share our events, videos, tips, and news
updates with your network of supporters on your preferred social media channel.
As well as share your Arthritis event pictures, blog post on your journey with
arthritis on our Facebook Page wall or via Twitter updates.
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Remember Social media is about the conversation.
However…
• I have found that using these sites is not
always the most efficient!
• You lose the ability to:
– Track who has clicked on your link
– Who has recently followed you
– Ability to schedule messages.
• But there is a solution…
SOCIAL MEDIA APPLICATIONS
Easy to use social media applications that will integrate everything! Also
known as HootSuite!
HootSuite
• FREE!!!
• Manage multiple social profiles
– Have a Facebook and Twitter account? Combine it
into one application
• Schedule messages and tweets
– Send out certain messages and tweets at a certain
time during the day.
• Example: Set up certain messages and tweets you want
to go out at your walk that you may not have time for!
• Track brand mentions
– An easy way to track those hashtags!
Features
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Automated Quick Report
Monitor Mentions
RSS Integration
Custom Dashboard
Themes
Secure Profile
Ow.ly Custom URLs
Mobile Apps
• HootSuite wherever you go. Get the
dashboard for your iPhone/ iPad, BlackBerry
or Android mobile device -- free -- so you can
monitor and message anywhere from airports
to elevators.
– A great way to post the same message to all of
your social networking sites, as well as keep your
participants active!
HootSuite Hootlet
• Want to share a link? No need to leave the page. Hit the
Hootlet button, and your tweet is almost done. Automatically,
the URL is shortened and text is grabbed from the site’s <title>
tag. It’s that easy!
• So what is the Hootlet like in action? Let’s take a peek.
Installation
• It can’t get any simpler than this. To install the
Hootlet, you drag and drop it into the
bookmark bar. Still confused? Don’t worry,
they have this nifty YouTube tutorial.
• http://www.youtube.com/watch?v=bHxUm7a
tb0o&feature=player_embedded
Using the Hootlet
• The Hootlet takes simplicity to insane heights. What must you
do to use it? Press the Hootlet button in the bookmark bar.
• Once you do that, a new window pops up. Your URL has been
shrunk with our ow.ly URL shortener, and the tweet is ready
to go. But what makes the Hootlet more amazing is the ability
to schedule!
• What’s HootSuite if you can’t manage multiple accounts? You
can do that from the Hootlet too. Click on the profiles you
want to use for tweeting, and a checkmark confirms what
accounts will send the message.
How Can the Hootlet Help?
• The Hootlet saves time. With it, you no longer
have to manually shorten a URL — an ow.ly
link is provided automatically. Headlines are
grabbed from the source’s <title> tag and are
used as default text. Best of all, you never
have to leave a site to tweet about. This is why
the Hootlet is our secret weapon — and will
be yours too.
HootSuite: Set Up, Twitter Lists
Management & Filters
• Series of Videos to help you set up, create
twitter lists and filters
– http://help.hootsuite.com/entries/391143hootsuite-set-up-twitter-lists-management-filters
Resources
• HootSuite.com
• Tinyurl.com