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Nescafe Gold
Amanda Waas
John Maxwell Broton-Anderson
James Van Thiel
Nescafe Gold “Smart Pack”
• New Environmentally
Friendly Package
• “SMART PACK”
• Made from
– Laminated LLDPE,
– PET and Aluminum
– HDPE and EVA zipper
Nescafe Gold “Smart Pack”
• Marketing Value
– Uses Less Non-renewable
Energy
– Uses Less Water
– Has Less Carbon Dioxide
Emissions
Advantages/Disadvantages
• Advantages
– Better for the environment
– Easier to ship
– Lighter
– Less Brittle
• Disadvantages
– Hardness
Nescafe Gold “Arthritis”
• New packaging design to help people with arthritis
What is Arthritis?
• Inflammation of a joint, usually accompanied
by pain, swelling, and stiffness
• One of the most common disabilities in the
United States
• Costs the U.S. economy $128 billion annually
• 9,367 deaths each year
Special Gloves
• Developed at Georgia
Tech Research Institute
• Homemade with a slick
palm surface, and
internal wires
• Decreases a persons
ability to grasp, pinch,
turn, lift, and twist
objects
• $440 per pair
Nescafe Gold “Arthritis”
• Designed by using a new pair of “special gloves”
• Large bottom and top which makes it easy to grip
and also has a “click-and-lock” cap
• Market Consideration
– Reached out to those who have Arthritis
– Still a very attractive, appealing package
• Advantage/Disadvantage
– Reached out to those who have Arthritis
– Still a very attractive, appealing package
– Stacking strength is lower