Award in Social Media Level 1
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Transcript Award in Social Media Level 1
Award in Social Media
Level 1
Alan Jarvis
Introduction
The structure of the course is as follows:
2
Day 1: Introduction, the different social media channels, who
uses them and why.
Day 2: How do people use social media, why do businesses use
social media? Risks of social media.
Day 3: Using social media to engage with your audience. Set up
and customise social media profiles
Day 4: Create a publish content to your social media profiles,
growing your social media contacts
Think about
Who is your target market?
Who buys from you?
Why do they choose you?
How would they find your business?
If they search for you product or service on-line what
would they type in the Google search box?
Think of 3-5 key words (word or short phrases) which
describe your business
3
Social Media Channels (LO1)
Facebook
LinkedIn
Twitter
Pinterest
MySpace
Google+
Blog sites, eg blogger, WordPress, TumbLr
4
Characteristics Of Media Channels
Facebook: news feed, timeline, friends, pages
Twitter: tweets, retweets, following, timeline.
LinkedIn: groups, status updates, home page, extended
links, newsfeed, recommendations
Pinterest: boards, pins
5
Facebook
Sponsored
targeted adverts
Your Pages
Like button
News Feed - updates
from ‘friends’
Comments and ‘Likes’
on status updates
Your
Groups
6
Linkedin
Updates
(recommended news
and jobs plus updates
from your contacts)
Key features of Linkedin include:
• Contacts
• Groups
• Endorsements
7
Twitter
News feed
Compose a
new Tweet
Tweets from people
I follow
Retweets from
people I follow
Suggestions
for people
to follow
Trends
(popular
#tags)
8
Promotions
Pinterest
Create Boards on
a particular topic,
then Pin links to
relevant web pages
9
Characteristics of Media Channels
Many other sites such as:
Google+: circles, groups, streams, hangouts, messaging, photos,
newsfeed
Blog sites: posts (images, text, video), comments. Examples:
Blogger.com, Wordpress
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Blogs are a simple way to create a web page on any subject, such as a
business or personal interest.
Video bloggers can even make money from their sites if it is really
popular – see here
Example blog here
Differences
Channel
What’s it about?
Key Features
Facebook
What are my friends doing?
Friends and status updates
Twitter
What’s happening?
Tweets
Linkedin
Professional contacts and
networking
Groups
Pinterest
What interesting stuff have I
found on the net?
Boards and Pins
11
How to use different channels
Twitter
(and maybe Linkedin)
LATER
Your INFORMATION FEED
Pinterest
Save information
for use later
NOW
Customers and
people
interested in
your
product/service
Facebook page
Primary method of
engagement
Dynamic, short term
INTEREST
Website or Blog page
More detail, less dynamic
12
You Tube
Channel
Videos
Workbook
Complete workbook sections
13
1.1 - State the major social media Channels
1.2 - Identify reasons for using each of the major social media
channels for personal use
1.3 - State the main differences between the major social
media channels
What we aim for….
That’s interesting
That’s useful
That’s funny
YOU!
14
POTENTIAL CUSTOMERS
Specialist Social Media Channels (LO2)
There are a number of ‘specialist’ social media
channels:
Music:
Images/video:
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Lastfm
Buzznet
Jango
Flickr
YouTube
PictureSocial
YouTube
You can create a
YouTube channel to
promote you interests
or business
16
Reasons For Using Specialist Social Media
Meeting people with similar interests
Gaining access to specialist tools
Get recognition
Promotion
Open up opportunities
Make contacts
17
Characteristics Of Specialist Social Media
Channels
Flickr is an online photo management and sharing
application.
YouTube allows billions of people to discover, watch and
share originally-created videos.
Last.fm builds a detailed profile of each user's musical
taste by recording details of the tracks the user listens to.
Differences?
18
Workbook
Complete sections
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2.1 - State the specialist social media channels
2.2 - Identify reasons for using each of the specialist social
media channels for personal use
2.3 - State the main differences between the specialist social
media channels
Why Do We Use Social Media Channels?
(LO3)
To build a community, make friends (social networking)
Open up opportunities
Communicate to friends and family
Tell people about our lives
Socially
In business
Promote a business
Promote a cause, change peoples’ views and opinions
Find out what is happening
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Who uses social media channels?
Age distribution
Social media users by age group
30%
25%
20%
15%
10%
5%
0%
0-17
18-24
25-34
35-44
45-54
55-64
65+
http://community102.com/index.php/how-different-age-groups-interact-online/
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The Millenials
People born between 1978 and 1994 (aged 19-34) were
the first generation raised on the Internet and are the
largest group of users.
On average they spend 23 minutes on line every day
59% use the internet as a primary source of news
75% of them have created a social media profile and 26%
of them visit a social networking site every day
22
Average age by site
Bebo
28
Facebook
38
Twitter
39
LinkedIn
44
All social media
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0
23
10
20
30
40
50
Facebook
24
Twitter
25
Advantages Of Building Online Community
Learning social skills, finding friends
Improving confidence
Improving literacy and ICT skills
Gaining knowledge
Being valued for contribution
Social activity
26
Benefits Of Using Social Media
Build and maintain relationships with large numbers of
people
Can communicate at any time
Geographical area not an obstacle
Cost savings (compared with traditional communication
methods)
27
Workbook
Complete sections
28
3.1 - Identify why an individual uses social media
3.2 - Explain the advantages of an individual building an online
community
3.3 - State the benefits of an individual using social media for
engagement
Day 2
Comments or questions from yesterday?
Today
29
Focus on business use of social media.
Social media for business (LO4)
Why do businesses use social media?
Because everyone does!
Create a buzz around you business or brand
Find out what customers and others are saying
Cheaper alternative to traditional advertising
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Social Media For Business
Make new contacts, advertising to wider audiences
Build online business, open up new business opportunities
Develop/establish a brand, help grow a business, connect
to wider/global markets
Connect with new groups/types of customer, establish a
reputation
Easy cost effective way to support customers, answer
questions
31
Business use of social media
Many big businesses
use the full range of
social media
channels
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Building An Online Community
Advantages, e.g. gaining/retaining customers, spreading
brand awareness
Establishing a reputation for customer service/response
to feedback
Reducing support costs
Enhancing search engine placement (improve Google
ranking)
33
Facebook – how to get more followers
What are you business goals?
Who is your target market?
How can you help your target market?
What language do they use?
What benefits can you offer them
34
Get more Facebook likes
Be consistent
Use eye catching images
Keep it short
Use a voice which is true to your brand
Ask your fans to share or like
Be entertaining and educational
Make lists (top 10….)
35
Business Benefits of Social Media
Better market knowledge
Customer satisfaction
Obtaining recommendations
Developing leads
36
Workbook
4.1 Identify why a business uses social media
Unit 2 1.2 Describe how a business uses different types
of social media tools to engage with their audience
Explain the advantages of a business building an online
community
37
Identify Risks Associated
With Using Social Media
Business risks
38
Malware
Legal liability for posted content,
Time wasting
Vulnerability to hackers,
Vulnerability to malicious posters/commenters
Disclosure of confidential information
PR disasters
Monitoring Social Media
Reasons for being aware, e.g. being able to respond
quickly to unhappy customers or adverse events
Being able to capitalise on good comments & events
Improving knowledge of where the business is being
publicised/who is reading about it
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Monitoring Tools
Google analytics
Facebook Insights
Hootsuite,
Klout
TweetReach
Peerindex,
Social Mmention
https://www.udemy.com/blog/social-media-monitoringtools/
40
Social Media Policy
Promoting company philosophy
Avoiding conflicts of interest
Security concerns
Establishing a business identity
Ensuring confidentiality of business and customer
information
Promoting honesty and respect in communications,
helping with compliance with other business policies such
as codes of conduct,
Separating company and personal messages
41
Example
http://blog.adidas-group.com/wpcontent/uploads/2011/06/adidas-Group-Social-MediaGuidelines1.pdf
42
Risks Associated With Using Social Media
Personal use
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Disclosure of private information,
Cyber stalking/bullying,
Access to inappropriate/illegal material,
Phishing,
Malware,
Legal liability for posted content
On-line safety
You need really strong passwords
Longer the better
A mixture of letters, numbers and symbols
Don’t use all the same passwords for all your accounts
Always log out and shut down your browser
Check sites you log into are secure (https and the green
padlock)
Never follow a link in a suspicious email and enter log-in
information.
Keep your operating system and browser up to date.
http://www.bbc.co.uk/news/uk-scotland-scotlandbusiness-25687261
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Workbook
Describe why a business should be aware when they are
mentioned in social media
State the benefits of a business using social media for
engagement
Identify ways of monitoring social media engagement
Identify risks associated with using social media for
personal use
Identify risks associated with using social media for
business
Explain why a business should have a social media policy
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Social Media for Personal Use
Unit 2
Set Up Personal Social Media
Profiles
Sign up procedure for different types of tool
Selection of an appropriate range of tools
Sign up and configuration of basic settings/profile for
selected range of tools, e.g. registering name, creating
pages, permissions/privacy settings
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Set Up An Account
http://www.gcflearnfree.org/twitter101/2
http://www.gcflearnfree.org/pinterest101/2
http://www.gcflearnfree.org/facebook101
http://www.gcflearnfree.org/jobsearch/module/25
Understanding facebook privacy
http://www.gcflearnfree.org/facebook101/3
48
Customise Personal Social
Media Profiles
Advanced settings, eg contact lists, linking media, linking
other accounts
Creating/joining groups, adding extra admins, managing
tags
Managing comments
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Customise Personal Social
Media Profiles
Ads and Additional Privacy Settings
http://www.gcflearnfree.org/facebook101/5
Creating Your Profile
http://www.gcflearnfree.org/facebook101/6
Finding Friends
http://www.gcflearnfree.org/facebook101/7
Sharing and Your Timeline
http://www.gcflearnfree.org/facebook101/8
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