Transcript Slide 1

Social Media @ UWS
Amy Scott, eMarketing Manager
Deborah Moldrich, Contact Service Centre Manager
Social Media @ UWS
 Your invitation to provide content
through Social Media channels at UWS
 The Contact Service Centre commitment in
UWS Brand Monitoring in Social Media
 Guidelines on connecting as a UWS staff
member (officially and unofficially)
Social Media @ UWS
 Your invitation to provide content
through UWS Social Media channels
Community
Copyright
Collaboration
Conversation
Content
Connecting
Culture
Commentary
Creative Commons
How do I get my content on
the UWS Facebook Page?
The Wall
Notes
Tab
To add content to Facebook,
contact me to discuss options
and opportunities!!!
Amy Scott
02 9678 7508
[email protected]
 YouTube
How do I get my video on
the UWS YouTube Channel?
Contact your Web Coordinator
for details on:
•
•
•
•
Creating a video that is
optimised for upload
What content (other than the
video) you need to provide
Where you would like to
embed the video
Alternate options
 Twitter
Social Media @ UWS
 The Contact Service Centre commitment in
UWS Brand Monitoring in Social Media
Social Media Brand Monitoring
Purpose:
To correct inaccurate information
2. To monitor UWS brand / reputation
3. To source, and refer on, useful feedback
1.
Social Media Registry
 Master registry of all UWS related sites
 The current count is.....
 26 facebook pages
 248 facebook groups
 14 twitter channels
 9 blogs
.... And still climbing
Level of Monitoring
 High Level Monitoring: frequent activity and
comments made about UWS directly. Monitor weekly.
 Mid Level Monitoring: activity every few weeks and
has comments made related to UWS. Monitor
fortnightly.
 Low Level Monitoring: last activity was one to two
months prior to last assessment. Monitor monthly.
Monitoring Tools
 Manual monitoring
Scenarios requiring a response
 Posting responses to enquiries about UWS
courses
Hi, I'm just wondering exactly what the entry requirements are for Medicine at UWS, considering I completed the HSC
last year (ATAR: 99.50)....I know that UNSW uses a 50:50 ratio of HSC: Uni marks, but is UWS the same? I have been
told that they take whichever is better, but I haven't found much definite information on this online...I'm just a little worried
because whilst I'm sitting on about a D average for my subjects at uni, they won't be as high as my ATAR, so I would
prefer to use that only...
Hello, When applying for Medicine at UWS there are three stages to the application process.
-First your academic qualifications..., if you have an ATAR and a GPA (for students who have completed a degree or
have completed a minimum of one year’s full time study in a degree course) we take whichever is your highest rank. This
rank must reach a minimum threshold of either an ATAR of 93.55 for GWS applicants, or a GPA of 5.5 on the 7 point
scale.
- Second, if your academic rank meets the threshold we then consider your UMAT results.
-Third, those applicants with the highest UMAT scores are invited to attend a multi-station interview. The final decisions
are made based primarily on your performance at the interviews. They may also consider your UMAT results however
this has a less emphasis.
-For more info regarding UWS Medicine applications, visit the School of Medicine website:
http://www.uws.edu.au/medicine/som/courses/applying_for_medicine/application_information
Hope this helps and good luck!
Scenarios requiring a response
 Correcting inaccurate information posted by
other users
Scenarios requiring a response
 Removing defamatory postings (or asking
administrators to do so)
 Replying to brand posts where we cannot
remove post
Scenarios requiring a response
 Lodging trademark infringements
Social Media @ UWS
 Guidelines on connecting as a UWS staff
member (officially and unofficially)
Social Media Guidelines
To provide UWS representatives with
guidance on their rights and responsibilities
when using social media as part of their role
at UWS (i.e. official use) and when engaging
in the personal use of social media (i.e.
unofficial use).
Social Media Guidelines
 Applicable to all UWS representatives:
 Staff
 Students
 Contractors
 Employees of UWS entities
Developing an Official
Social Media Channel…
Developing a UWS Social Media Channel...
 What OPA need to know:
 Rationale behind the request – audience / budget /
timeframe / peak periods
 Your measurement for success
 Site Domain Name (if applicable)
 Creative Brief requirements
Developing a UWS Social Media Channel...
 Competitor Information
 Any issues, constraints or risks
 Any assumptions and requirements
 Your workflow management
 Any software requirements
 Marketing and Communication Opportunities
What you need to know:
What you need to know:
Questions