Transcript WELCOME TO UNICAL

ERASMUS PLACEMENT: PUT IT INTO PRACTICE
Dr. Franca Leonora
Morrone
Director of the
Sector for Lifelong
Learning
Rome, November 20th, 2009
Dissemination procedures at the University
of Calabria: a key factor for success
Speech Contents
 Introduction: Rationale for setting up a
consortia for Erasmus Placement
 Composition of the Consortia
 Impact of Erasmus Placement
 Dissemination
Rationale for setting up a consortia
for Erasmus Placement
With the launch of the new Lifelong Learning Programme by
the European Commission, in March 2007, the International
Relations Unit of the University decided to present a project
proposal for an Erasmus Placement Consortia together with
other Italian universities which was approved by the Lifelong
Learning Programme National Agency. The Consortia is
actually the largest existing in Italy
The idea for consortia creation by the University of Calabria was
based on the long and positive experience gained through the
implementation of several projects in the ambit of the previous
Leonardo da Vinci Programme for students and graduates
mobility and for staff exchanges in Europe.
Rationale for setting up a consortia
for Erasmus Placement
These pilot experiences, developed in the Socrates Programme
2nd phase, through which university students and graduates
together with administrative staff were able to apply their
theoretical knowledge to real training on the job and exchange
of their experiences with people working in other European
organizations, were the springboard in our final decision for
better implementing student placements and on a wider scale in
the ambit of the new Lifelong Learning Programme.
Improving employability of students
Our decision was reinforced by the fact that our University is in
the south of Italy, in Calabria which is among the regions with
the highest unemployment rate (27%) and that this situation is
even more critical when considering youth unemployment,
which reaches the 60%.
In this dramatic context the fundamental need is a better
qualification for university students in order to improve their
employability and we, at the University of Calabria, believed
that a work experience in foreign enterprises could satisfy this
need
Consortia Composition
1. Politecnico di Bari
2. Università. degli Studi di Bari
3. Università degli Studi della Basilicata
4. Università della Calabria Coordinator
5. Università degli Studi di Messina
6. Università degli Studi di Pavia
7. Università degli Studi di Salerno
8. Università. degli Studi del Sannio
9. Università degli Studi di Teramo
10.Università degli Studi della Tuscia
Note: University of Bari and of Salerno retired from consortia after
1st year activity
At Conference on Creativity and Innovation in Prague on May 7° 2009
Unical was Awarded for Erasmus Placement Best Practices
The University of Calabria fights
unemployment
with
student
placements.
The University of Calabria and the
partners in the "Academic Student
Placement in Europe" Project have
enthusiastically
embraced
work
placements.
The
International
Relations Unit at the University has
worked hard to promote and assist
work
placements,
against
the
background of youth unemployment
in the region of Calabria, which is
over fifty per cent. The project's
database of European enterprises,
organisations and other intermediaries
will help many more young people
obtain quality placements.
Conference Web Site
http://www.llp-conference.eu/
Impact of Erasmus Placement
The impact of Erasmus placement on
subjects involved (university students,
teaching staff, and host enterprises) in
these activities has been quite strong
because of its innovativeness.
The creation of the placement consortia
itself represented a novelty because for
the first time a network of institutions
was constituted and involved in setting
out the basic collaboration terms for
promoting and facilitating students’
training abroad.
Dissemination
A Key Factor for success
In order to promote and facilitate at best students’ training
abroad, as anticipated in the previous slide, new services and
actions we required at institutional level.
Above all it was necessary to widely engage our stakeholding
community with the A.S.P.E. Consortia initiatives and this
was done through massive communication and dissemination
campaigns.
A preliminary plan for communication and dissemination
was agreed upon among the universities belonging to the
consortia because, as you know, joint Project activities can
find mutual synergies and become more effective if planned
and performed according to a clear and agreed plan.
Dissemination Strategy
Dissemination included a large variety of actions that
contributed to make the Project and its activities known and
understood by a large number of stakeholders.
The Consortia engaged in several wide dissemination
activities, including the spread of awareness and also the
production of the project’s promotion material. The
objective of the dissemination strategy was to inform every
interested party about the existence of the A.S.P.E. Project,
its goals and aims, along with its expected and later on
actual results.
Elements used for dissemination
A.S.P.E. Consortia tools and instruments for exploitation
and dissemination, include:
1) Creation of the A.S.P.E. brand
2) Project Web Site with specifically created on line
management tool ;
3) Promotional activities and materials
Dissemination products
The A.S.P.E. Consortia
brand has been created upon
agreement of all the partners
universities.
All around it reports the logos
of the universities belonging
to the Consortia partnership
Project Web Site http:aspe.llpmanager.it
on line management tool Other than the creation of a Project
web site (see address above), a
specific on line management tool,
called aspe.llpmanager, has also
been set up for the management of
Erasmus placement activities.
From the snapshot on the right of
the screen you can see the part of
the tool to which students have
access. It contains all infornation
on Erasmus Placement necessary
for them (yearly notice of
competition, application etc.) and
all documents required for
performing their training abroad.
The tool has also a part reserved to
teachers and staff. It includes a dbase of host enterprises.
Dissemination Activities

Individuation of Targets

Main Objective
Stimulate growing interest
for Erasmus Placement

Results of Dissemination
in last 2 academic years
2007/08 -308 students
applied
2008/09-470 students applied
Students aged between 19
and 25
Communication Material, Instruments and/or Tools
Press Release
(Through local newspapers, web site, online newsletter,
institutional mailing list)
Advertising and Promotional Event
“Erasmus Placement Info Day”
Poster and Card
“Discover Europe!”
Let’s see some material
Poster and Card
The main idea is that of a trip,
but limited to Europe, the
territory in which the project is
developed. Some of the plugs in
the puzzle, that constitute the
background, in fact reveal some
of the most famous monuments
in Europe, and this, just as if
the main objective of the puzzle
game is to discover Europe
obviously through the Erasmus
Placement experience
Promotional Materials
Academic Year 2009/2010
Audio spot: “Customer Care”
The Erasmus Placement Service of the University of Calabria
welcomes you!
Our students are all busy for a 4 month’s training abroad.
If you also want to leave,
then press 1 for London, 2 for Barcelona, 3 for Paris, 4 for all
other European cities.
If you want more information,
please hang up and go soon to bandoaspe.it