Transcript Slide 1

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The Lunch Table,
LLC
“From the Greenhouse to the Schoolhouse”
Dylan St. Jean
Sport and Medical Sciences Academy
Hartford, CT
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Mission Statement

To provide superb nutrition to our nation’s youth by
implementing whole and hearty foods while educating
on the importance of a self-sustaining food source
Opportunity
 Increasing awareness
of obesity in society
 Eating healthy improves and regulates mood; an
effective yet subtle tool to maintain order in the
classroom
 Business is self-sustaining; will not put a burden on
taxpayers
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
Type of Business
 Service
 Students choose to participate in a
self-sustaining lunch program
 They will plant, grow and manage fruits and
vegetables grown in a greenhouse on school
grounds used to stock a salad bar in their
cafeteria

Legal Structure
 Limited Liability Company (LLC)
 When dealing with products as sensitive as
food, it is imperative to make both yourself
and your business separate entities
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I am qualified to run this business
because:
 Managerial experience at local nursery
 Have the knowledge and work ethic required to run an
efficient greenhouse program
 Have connections to local farmers and plant
wholesalers:
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Market Analysis
Industry
Name
Specialty Food Services
Industry Size
$20+ Billion
Total
Population
Hartford, CT: 124,775 People
Total Population
124,775
Target Market Primary: School Officials
Secondary: Elementary Through
High School Students
Potential
Market
Based on the Results of 50
Surveyed Students:
Target Market
23,506
Potential
Market
20,216
- 86% said they would use a salad
bar if one was available at their
school
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Demographics

Primary: School officials

Secondary: Both male and
female students from
elementary to high school
Psychographics
Those who enjoy eating healthy
foods and are moderately active
Have a naturalistic personality and
appreciation for sustainable living
 Open to learning about growing and
consuming healthy foods
Buying Patterns
Take advantage of every available
use of the salad bar
Geographics
The target market is located
in Hartford, CT
Will look for increasing variety and
non-repetitive food choices
Cash; or enter pin # to access preexisting money in a Lunch Table,
LLC account
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Factors
National Farm
to
School Network
Salad Bars to
Schools
Price
Free
Free
Quality of
Product/Service
Great
Great
Excellent
Location
Online
Online
City-wide
Reputation/Brands
Good
Good
Excellent
Have
Numerous
Partners
Educational;
Self-sustaining
Unique Factors/
Knowledge
Knowledge of
Laws Regarding
Food
$2.50/Lunch
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Students Who Care About
Eating Whole and Hearty
Foods
People
On School Grounds
Service
A Healthy, Selfsustaining Educational
Lunch Program
Place
•Word of Mouth
•Flyers on Community
Boards
•Radio (Garden Talk)
•Speak at PTO Meetings
Price
Promotion
$2.50/Lunch
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Promotional Expense
Monthly
Amount
Advertising
Business Cards/Mailings
$10.00
Publicity
Garden Talk Radio Show
$.00
Personal
Selling
Word of Mouth at Place of Work/Attend PTO
Meetings
$.00
Other
Flyers Placed on Community Boards at Local
Grocery Stores
$5.00
Total Monthly Promotional Expense
$15.00
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Description of One
Unit of Sale
One Salad-Bar Lunch
Cost of Materials/Labor
Material Description
Lettuce:
Cost/Total Quantity
Cost per Unit
Three Varieties
$3.95/500 Seeds
$.01 x 3 = $.03
Tomatoes:
Big Daddy Hybrid Seeds
$5.95/25 Seeds
$.05
Cucumber:
Bush Champion Seeds
$3.95/30 Seeds
$.05
Cherry Belle Seeds
$3.95/400 Seeds
$.01
Bonanza Hybrid Seeds
$4.95/200 Seeds
$.03
Sweet California Wonder
Seeds
$3.95/100 Seeds
$.04
Radish:
Broccoli:
Pepper:
$.21
Total Material Cost per Unit
Labor
Labor Cost per Hour
Time (in Hours) to Make One Unit
$8.25
1 Minute/.016 Hrs.
Labor Cost per Unit
$.14
$.14
Total Labor Cost per Unit
COGS (per Unit)
$.35
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Description of One
Unit of Sale
One Salad-Bar Lunch
Selling Price (per Lunch)
$2.50
COGS (per Lunch)
$.35
Other Variable Expenses (per Lunch)
$.00
Total Variable Expenses (per Lunch)
$.35
Contribution Margin (per Lunch)
$2.15
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Fixed Expense
Salary
Average Monthly
Expense
$100.00
Advertising
$15.00
Depreciation (Cell Phone/Computer)
$30.08
Utilities/Rent (Home Office)
$50.00
Total Average Monthly Fixed
Expenses
$195.08
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Each Week for First Year
86
Free Time
Each Week for Second Year
New Business
40
New Business
School
42
School
0
50
Hours
100
Free Time
100
25
43
0
50
Hours
100
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Lunches Sold
6000
5000
4000
3000
2000
1000
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Month
Total Lunches
Sold
45,225s
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Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
$195.08
=
$2.15
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In an average month, the
will begin to make a profit after selling
units.
91 Lunches
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Selling Price per Unit
Number of Units Sold
Total Sales
$2.50
45,225
$113,062.50
Variable Expenses
$15,828.75
Contribution Margin
Fixed Operating Expenses
Pre-Tax Profit
Taxes (15%)
$97,233.75
$2,340.96
$94,892.79
Net Profit
$14,233.92
$80,658.87
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Start-Up Investment
Start-Up Expenditures
Item
Where Will I Buy
This?
Cost
Educational Greenhouse 30x72
Rimol Greenhouses
Hooksett, NH
$26,138.00
Education Greenhouse Assembly
Town, Private
Builder, Volunteers
$5,000.00
Computer
Owned
Salad Bar
www.saladbars.com
Cell Phone
Owned
Greencycle Topsoil Plus
(240 yards)
Greencycle
Fairfield, CT
Total Start-Up Expenditures
Owned
$6,194.74
Owned
$8,580.00
$45,912.74
Cash Reserves
Emergency Fund
Reserve for Fixed Expenses
Total Start-up Investment
$22,956.37
$585.24
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$68,869.11
ROS: Return on Sales
$80,658.87
For My Business: $113,062.50
X 100 = %71
Dollar
Equivalent = $.71
ROI: Return on Investment
For My Business:
$80,658.87
$68,869.11
X 100 = %117
Dollar
Equivalent = $1.17
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Total Start-Up Investment
Source
Amount
Grant
$68,869.11
(www.grants.gov;Team Nutrition)
Totals
$68,869.11
Debt
Equity
Gift
$68,869.11
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 Philanthropy
5% of monthly profit will be donated to Feed the Children
in effort to help further close the nutritional gap
plaguing children around the world
Any leftover food will be available for pickup at the end of each
Monday and Friday for the families in need at the respective school
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Business
Personal
Long-Term
Short-Term
 Implement a
salad bar at the
school I currently attend
relationships with
various farmers and
communities around the
state
 Complete a
half-marathon
 Build
 Take
classes in nutrition to
better advocate on behalf of
a healthy lifestyle
 Become partnered
well-known chef
with a
 Open
a Roth IRA and begin
investing for my future
 Run
business until it is
financially secure; then
continue on with education
goals
 Become
employed by the
Department of Homeland
Security
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Thank you for your Consideration
of.
The Lunch Table,.
LLC
“From the Greenhouse to the Schoolhouse”
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