Transcript Slide 1
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The Lunch Table,
LLC
“From the Greenhouse to the Schoolhouse”
Dylan St. Jean
Sport and Medical Sciences Academy
Hartford, CT
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Mission Statement
To provide superb nutrition to our nation’s youth by
implementing whole and hearty foods while educating
on the importance of a self-sustaining food source
Opportunity
Increasing awareness
of obesity in society
Eating healthy improves and regulates mood; an
effective yet subtle tool to maintain order in the
classroom
Business is self-sustaining; will not put a burden on
taxpayers
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Type of Business
Service
Students choose to participate in a
self-sustaining lunch program
They will plant, grow and manage fruits and
vegetables grown in a greenhouse on school
grounds used to stock a salad bar in their
cafeteria
Legal Structure
Limited Liability Company (LLC)
When dealing with products as sensitive as
food, it is imperative to make both yourself
and your business separate entities
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I am qualified to run this business
because:
Managerial experience at local nursery
Have the knowledge and work ethic required to run an
efficient greenhouse program
Have connections to local farmers and plant
wholesalers:
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Market Analysis
Industry
Name
Specialty Food Services
Industry Size
$20+ Billion
Total
Population
Hartford, CT: 124,775 People
Total Population
124,775
Target Market Primary: School Officials
Secondary: Elementary Through
High School Students
Potential
Market
Based on the Results of 50
Surveyed Students:
Target Market
23,506
Potential
Market
20,216
- 86% said they would use a salad
bar if one was available at their
school
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Demographics
Primary: School officials
Secondary: Both male and
female students from
elementary to high school
Psychographics
Those who enjoy eating healthy
foods and are moderately active
Have a naturalistic personality and
appreciation for sustainable living
Open to learning about growing and
consuming healthy foods
Buying Patterns
Take advantage of every available
use of the salad bar
Geographics
The target market is located
in Hartford, CT
Will look for increasing variety and
non-repetitive food choices
Cash; or enter pin # to access preexisting money in a Lunch Table,
LLC account
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Factors
National Farm
to
School Network
Salad Bars to
Schools
Price
Free
Free
Quality of
Product/Service
Great
Great
Excellent
Location
Online
Online
City-wide
Reputation/Brands
Good
Good
Excellent
Have
Numerous
Partners
Educational;
Self-sustaining
Unique Factors/
Knowledge
Knowledge of
Laws Regarding
Food
$2.50/Lunch
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Students Who Care About
Eating Whole and Hearty
Foods
People
On School Grounds
Service
A Healthy, Selfsustaining Educational
Lunch Program
Place
•Word of Mouth
•Flyers on Community
Boards
•Radio (Garden Talk)
•Speak at PTO Meetings
Price
Promotion
$2.50/Lunch
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Promotional Expense
Monthly
Amount
Advertising
Business Cards/Mailings
$10.00
Publicity
Garden Talk Radio Show
$.00
Personal
Selling
Word of Mouth at Place of Work/Attend PTO
Meetings
$.00
Other
Flyers Placed on Community Boards at Local
Grocery Stores
$5.00
Total Monthly Promotional Expense
$15.00
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Description of One
Unit of Sale
One Salad-Bar Lunch
Cost of Materials/Labor
Material Description
Lettuce:
Cost/Total Quantity
Cost per Unit
Three Varieties
$3.95/500 Seeds
$.01 x 3 = $.03
Tomatoes:
Big Daddy Hybrid Seeds
$5.95/25 Seeds
$.05
Cucumber:
Bush Champion Seeds
$3.95/30 Seeds
$.05
Cherry Belle Seeds
$3.95/400 Seeds
$.01
Bonanza Hybrid Seeds
$4.95/200 Seeds
$.03
Sweet California Wonder
Seeds
$3.95/100 Seeds
$.04
Radish:
Broccoli:
Pepper:
$.21
Total Material Cost per Unit
Labor
Labor Cost per Hour
Time (in Hours) to Make One Unit
$8.25
1 Minute/.016 Hrs.
Labor Cost per Unit
$.14
$.14
Total Labor Cost per Unit
COGS (per Unit)
$.35
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Description of One
Unit of Sale
One Salad-Bar Lunch
Selling Price (per Lunch)
$2.50
COGS (per Lunch)
$.35
Other Variable Expenses (per Lunch)
$.00
Total Variable Expenses (per Lunch)
$.35
Contribution Margin (per Lunch)
$2.15
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Fixed Expense
Salary
Average Monthly
Expense
$100.00
Advertising
$15.00
Depreciation (Cell Phone/Computer)
$30.08
Utilities/Rent (Home Office)
$50.00
Total Average Monthly Fixed
Expenses
$195.08
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Each Week for First Year
86
Free Time
Each Week for Second Year
New Business
40
New Business
School
42
School
0
50
Hours
100
Free Time
100
25
43
0
50
Hours
100
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Lunches Sold
6000
5000
4000
3000
2000
1000
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Month
Total Lunches
Sold
45,225s
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Monthly Fixed Expenses
Contribution Margin per Unit
= Monthly Break-Even Units
$195.08
=
$2.15
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In an average month, the
will begin to make a profit after selling
units.
91 Lunches
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Selling Price per Unit
Number of Units Sold
Total Sales
$2.50
45,225
$113,062.50
Variable Expenses
$15,828.75
Contribution Margin
Fixed Operating Expenses
Pre-Tax Profit
Taxes (15%)
$97,233.75
$2,340.96
$94,892.79
Net Profit
$14,233.92
$80,658.87
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Start-Up Investment
Start-Up Expenditures
Item
Where Will I Buy
This?
Cost
Educational Greenhouse 30x72
Rimol Greenhouses
Hooksett, NH
$26,138.00
Education Greenhouse Assembly
Town, Private
Builder, Volunteers
$5,000.00
Computer
Owned
Salad Bar
www.saladbars.com
Cell Phone
Owned
Greencycle Topsoil Plus
(240 yards)
Greencycle
Fairfield, CT
Total Start-Up Expenditures
Owned
$6,194.74
Owned
$8,580.00
$45,912.74
Cash Reserves
Emergency Fund
Reserve for Fixed Expenses
Total Start-up Investment
$22,956.37
$585.24
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$68,869.11
ROS: Return on Sales
$80,658.87
For My Business: $113,062.50
X 100 = %71
Dollar
Equivalent = $.71
ROI: Return on Investment
For My Business:
$80,658.87
$68,869.11
X 100 = %117
Dollar
Equivalent = $1.17
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Total Start-Up Investment
Source
Amount
Grant
$68,869.11
(www.grants.gov;Team Nutrition)
Totals
$68,869.11
Debt
Equity
Gift
$68,869.11
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Philanthropy
5% of monthly profit will be donated to Feed the Children
in effort to help further close the nutritional gap
plaguing children around the world
Any leftover food will be available for pickup at the end of each
Monday and Friday for the families in need at the respective school
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Business
Personal
Long-Term
Short-Term
Implement a
salad bar at the
school I currently attend
relationships with
various farmers and
communities around the
state
Complete a
half-marathon
Build
Take
classes in nutrition to
better advocate on behalf of
a healthy lifestyle
Become partnered
well-known chef
with a
Open
a Roth IRA and begin
investing for my future
Run
business until it is
financially secure; then
continue on with education
goals
Become
employed by the
Department of Homeland
Security
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Thank you for your Consideration
of.
The Lunch Table,.
LLC
“From the Greenhouse to the Schoolhouse”
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