Transcript FANTASITC FOUR
FANTASITC FOUR
final presentation of the IPyGO project
PROJECT CONTENTS
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WEB PAGE DEVELOPMENT contents (classworks, project)
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NOKIA OPERATIONS ANALYSIS: general information history and mission products portfolio 10 OM decisions product design
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WEB PAGE DEVELOPMENT technology used
THE FANTASITC WEB PAGE
http://ipgo.webs.upv.es/fantastic%5Ffour/ind ex.htm
GENERAL INFORMATION MARKET POSITION the world's largest manufacturer of mobile telephones and telecommunication solutions, One out of three mobile phones was made by Nokia.
LOCATION
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headquarters in Finland
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operates in more than 130 countries
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R&D centers in 11 countries KEY FIGURES
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Over 68.000 employees
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Operating profit almost 6 billions euro
HISTORY AND MISSION
1865 founded to become a major industrial force (paper mill) 1968-1991 pioneering role in the early evolution of mobile communications 1992 focus on telecommunication business 1992-2007 developing cutting edge tehnology (first satellite call, 3G phone, WAP handset)
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Connecting people – human approach to technology
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customers remain their top priority
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Investement in technology
PRODUCTS PORTFOLIO
CASH COWS (over 30% market share, 60% of Nokia’s net profit) Mobile Phones and accessories
(from car sets, Bluetooth kit sets to GPS and digital pens )
STARS (60 % increase in opertional profit) Multimedia
( advanced mobile multimedia computers and applications)
PRODUCTS PORTFOLIO
QUESTION MARKS NETWORKS
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in development, decreasing operating profit, concentraion of resources
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infrastructure, communications and networks service platforms ENTERPRISE SOLUTIONS
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in spite of 20% growth still results in negative operating profit)
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security products, mobile software (CRM applications, Mobile Commerce, Finance and Banking etc), phones for business
QUALITY MANAGEMENT
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„the heart of Nokia’s brand promise”
10 OM DECISIONS
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quality is managed from the top - h olistic approach -TQM
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take it personally!!!!!
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customer feedback SUPPLY CHAIN MANAGEMENT
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Nokia Supplier Requirements (NSR) - ethical, environmental, managerial
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Giving support to the suppliers, training Monitoring – systemmatic assesment 5- 10 times per year
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Looking at supply chain issues from an industry perspective (Global e-sustainability Initiative Supply Chain) Substance management – tracking from the origin, Nokia Substance List
GENERAL INFORMATION SERVICE AND PRODUCT DESIGN
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Technology “Not only Research but Development” - Blending cutting edge technology with high fashion “experience design” - Stages: Target group study Choosing the theme and developing the product Testing “souvenir from the future” - design of the phone, on screen icons and wallpapers, ringtones etc.
GENERAL INFORMATION HUMAN RESOURCES, JOB DESIGN
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flexible working conditions
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´Listening to You´ annual survey or conducted by intranet "Ask HR"
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the best working environment and growth opportunities
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incentive and bonus systems Location - global, diversity and location policy Process, capacity design - flexiblity demand Scheduling - 2 years life cycles, several new products each year Layout design - global manufacturing network Inventory management – optimized levels thanks to close co operation woth suppliers, invetory in view of demand Maintenance – training and large R&D investments
PRODUCT DESIGN
PRODUCT: headphones TARGET GROUP: young, dinamic people, seeking for product reflecting their lifestyle CUSTOMER REQUIREMENTS: fashionable, weightless, durable, ergonomic, volume control, compatibilty, sound quality, portable, easy to re-pack, adequate price, microphone PRODUCT FEATURES: compatibilty with EU standards, long wire, weightless material, retraction system, plug ataptor, stronger buttons, volume control, low noice microphone, foam earpiece material, player controller, closed type headphones.
PRODUCT DESIGN