Transcript The New Land of Opportunity - my version.ppt

The New Land of Opportunity
By: Om Malik Presented by Mario Kempf
Current Situation In India
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Malls that sell international brands
Programming companies
Call centers
Earning $ 9,000 per year – 19 times the
averiage Indian income
487 million middle-class Indians will spend
an additional $420 billion during the next
four years.
Spend money on well-known
products/brands such as Ipods, eMacs,
Tommy Hilfiger, Sony, Armani, Hugo Boss
Opportunities & Risks
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Opportunities:
 India's
economy is projected to grow 7.2 %
 WTO will eliminate trade restriction on industries
such as textiles and pharmaceuticals
 This will boost exports and Indians will have more
in their pockets to buy goods
 India’s 20-34yrs population will swell to 280
million by 2006 (most important buyers segment)
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Risks:
 Unstable
government (communists vs socialists)
 10 new governments in the last 20 years
 Residents speak 17 major languages
How DO You Capitalize?
Plenty of big-name companies have
started moving in
 U.S. exports to India surged from $4
billion in 2002 to $5 billion in 2003
 Markets (telecommunication, cars,
software, micro-chips, IT)
 Consider differences in language and
culture within the country
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Value Sells
Blend of price, utility, quality & image
 Example - cell phones:
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Higher-priced brands dominate the
market (Nokia, Samsung
 Promote their color-screen camera
phones as lifestyle items ($80-$550)
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McDonald‘s, Levi Strauss, LG,
Hyundai
 Cut unit costs (Coca-Cola, Shampoo,
low-priced pre-paid cards)
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Work Cites
http://www.cocacola.com
 http://www.sony.com
 http://www.nokia.com
 http://www.apple.com
 http://www.hyundai.co.in
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