Transcript Document
Pipelines & Informed Planning Alliance (PIPA) Communications Task Team Cynthia Munyon Iowa Utilities Board;NAPSR November 2008 Communications Task Team Goals 1. Determine best practices for fostering early communication among stakeholders regarding riskinformed planning to protect communities and pipelines. 2. Determine best practices for communicating acceptable uses and activities on pipeline ROW to land owners and other stakeholders (tenants, excavators...). 3. Determine best practices for real estate disclosure of transmission ROW to potential purchasers of property. Communications Task Team Goals 4. Determine barriers to effective communication and best practices for engaging stakeholders. 5. Describe benefits of pipeline transportation 6. Describe best practices to effectively communicate risk of pipelines and how risk is managed. 7. Examine possible tie-ins with Common Ground Alliance (CGA) Best Practices 8. A. Formulate PIPA risk communication plan, and B. Design format of final PIPA work product for all Task Teams. Goals 1 & 3 Fostering Early Communication Among Stakeholders And Disclosure of Transmission ROW to Potential Purchasers Key Baseline Recommended Practice Pipeline Operators should produce guidelines for development around their pipelines and distribute the guidelines to Local Governments and Property Developers/Owners. Local Government authorities regulating development should use this information to establish requirements for developing around transmission pipelines. Key Baseline Recommended Practice As part of all real estate sales contracts, each State should require the disclosure of known transmission pipeline easements on the property. Goal 2 Communicating Acceptable Uses and Activities on ROW to Stakeholders Key Baseline Recommended Practice Pipeline operators should implement an effective communications plan that includes the PIPA seven-step model when communicating acceptable transmission pipeline right-of-way uses and activities to Property Developers/Owners and other stakeholders. Seven-Step Model 1. Identify the problem (or need) the communication will address. 2. Determine which stakeholder(s) receives the communication. 3. Identify draft message to be communicated. 4. Develop the final message and delivery system based on a marketing strategy best suited for the desired outcome. 5. Implement communications. 6. Measure effectiveness. 7. Identify and implement changes if necessary. Goals 4 & 6 Determine Barriers to Effective Communications And Determine Best Practices to Effectively Communicate Risk & Risk Management Effective Communication There must be a two-way dialogue. Personal experience affects the way messages are received. Common barriers: – Disinterest – Lack of Priority – Information overload Leading Practices for Engaging Stakeholders Pipeline operators should create internal ambassador programs to train personnel about the importance of working with stakeholders and other pipeline operators. Leading Practices To Communicate Risk Good or bad ‐‐ honesty is an absolute must. Know your safety history, own it and don’t try to dismiss it. Understand stakeholder viewpoints and concerns. They will vary greatly within a community. Listen to all and respect their opinions. Goal 5 The Pipeline Benefits And Risks of Transmission Pipelines Benefits Transportation Energy– 97% supplied by petroleum. Heating – 22% consumed annually comes from natural gas. Electricity – 19% is generated from over 1,700 power plants that use natural gas, most of which is delivered by pipelines. Risks Safety – PHSMA data shows there were 17 pipeline-related fatalities between 2003-2007. – The majority involved pipeline employees, pipeline contractors, and third-party excavators. Only 3 involved the general public. – Even one fatality is not acceptable. Goal 8 Formulate PIPA Communication Plan And Design Format of PIPA Product Format Key Stakeholders: Local Government, Property Developer/Owner, Pipeline Operator, Real Estate Commissions Practices – Baseline Recommended – New Pipeline Recommended – New Development Recommended Plan and Path Forward Communication plan is still a work in progress. Developing and printing a report is only the first step. View as a long-term project. Establish one unified entity to ensure pursuit of common goals.