Transcript Slide 1

October 9,2012
Susan Reinhard, PhD, RN, FAAN
Senior Vice President & Director,
AARP Public Policy Institute;
Chief Strategist, Center to Champion
Nursing in America
www.campaignforaction.org/webinars
Advancing Education
Transformation
Removing Barriers to
Practice and Care
Interprofessional Collaboration
Diversity
DATA
Nursing Leadership
• Campaign is coordinated through the Center to Champion
Nursing in America, an initiative of AARP, the AARP
Foundation, and RWJF
– AARP by itself is able to fully engage in policy and advocacy such
as:
• CMS - Graduate Nurse Education Demonstration (GNE)
• AARP State Office Support
Susan B. Hassmiller, PhD, RN, FAAN,
RWJF Senior Advisor for Nursing and
Director, Future of Nursing: Campaign for
Action
Lawmakers benefit when you:
• Tell them about health and health
care concerns in their states and
districts
• Share your solutions
• Show how nurses can expand
access, improve quality and
contain costs
We need to build relationships!
Engage in direct or grassroots
lobbying activities
Political campaign intervention
Kristen Gurdin, RWJF
legal counsel
Charting the Course: Managing
Effective Advocacy and Steering Clear
of Prohibited Activities
•Kristen Gurdin, Counsel
• Robert Wood Johnson Foundation
ACs Campaign for Action Rules
• ACs are free to engage in
direct lobbying, grassroots
lobbying and political
campaign activity without
RWJF/CCNA funds and
resources.
Requirements for all ACs
If ACs and their members plan to lobby or
conduct political activities in a coordinated
way, they must:
1. Provide advance notice to ensure proper
coordination of activities
2. Include a disclaimer
3. Avoid using RWJF or CCNA funds,
products, or names
Requirements for RWJF/CCNA
funds/resources
• No direct lobbying
• No grassroots lobbying
• No political campaign intervention
• No description of such activities in the
Campaign for Action community unless
appropriate clarifications are used
Why Do We Care?
2 Flavors of Charities - subject to different
rules:
Public
Charities
Private
Foundations
Where are the lines?
1. DIRECT LOBBYING
2. GRASSROOTS LOBBYING
3. POLITICAL ACTIVITIES
DIRECT LOBBYING
1. DIRECT COMMUNICATION WITH
LEGISLATOR/GOVT. OFFICIAL
2. REFERS TO LEGISLATION
3. REFLECTS A VIEW ON LEGISLATION
GRASSROOTS LOBBYING
1.
2.
3.
4.
COMMUNICATE WITH GENERAL PUBLIC
REFER TO LEGISLATION
REFLECT A VIEW
TELL THE PUBLIC WHAT TO DO
( A CALL TO ACTION)
CALL TO ACTION
1.Ask audience to contact the legislator.
2.Provide contact information for
legislator.
3.Provide a vehicle for contacting the
legislator (form email, petition).
4.Identify legislator as supporting,
opposing, being undecided or on the
voting committee.
5.Identify the audience’s legislative
representative.
Examples
• Call to Action on AC Letterhead
• AC Event with elected officials in
audience
• AC guide on voting records
• AC petition campaign
• AC legislative testimony
• AC technical assistance with bill
drafting
3 Exceptions
1. Refer to a ballot initiative and reflect a view.
2. Pay for a mass media ad within 2 weeks of
a vote that:
(1) reflects a view on the legislation and
(2) either refers to legislation or
encourages the public to communicate with
legislators on the subject of the legislation.
3. Use nonlobbying materials for grassroots
lobbying within 6 months of creation.
Can We Do It? 4 Key Questions
•
•
•
•
Audience? Who are we trying to reach?
Topic? What is discussed?
Message? What is the ask or takeaway?
Means? How will we deliver the
message?
Advocacy Tools for
Engaging Policymakers
1.Educational Meetings/Discussions on
Broad Social Issues
2.Regulations & Regulatory Bodies
3.Site Visits & Case Studies
4.Enforcement of Existing Laws
5.Invited Technical Assistance
6.Nonpartisan Research & Analysis
7.Jointly-Funded Programs with
Governmental Bodies
NONPARTISAN
RESEARCH & ANALYSIS
1. Discussion that
allows audience
to form an
independent
opinion.
2. Broadly
distributed.
3. No direct calls to
action.
Toolkit Examples:
Nonpartisan Research
No Calls to Action
REQUESTS FROM
POLICYMAKERS
1. A written request
from a governmental
body.
2. Predates assistance.
3. Specifies assistance
required.
4. Responses
distributed to entire
body.
Non-Legislative Asks
Advocacy Tools for
Engaging the Public
1. Earned Media & Op-Eds
2. Messages Without a Call to Action or
Without References to Legislation
3. Community Education
4. Stakeholder Convening
Op-Eds
Reporting on AC progress
Political Activities
• Endorsing political parties, candidates or
platforms;
• Advising political candidates on platform design
• Issuing or distributing statements that favor or
disparage a particular candidate
• Allowing a candidate or political organization to
use AC materials
• Inviting candidates to speak at AC functions
• Conducting voter education activities that favor a
candidate or are focused on AC issues
• Linking to candidate web sites in AC
communications
Visit us on the Web
http://campaignforaction.org
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http://twitter.com/championnursing
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