Transcript Faculty Meeting - Ross School of Business
Multidisciplinary Action Projects (MAP)
The MAP Program is…
... an action-learning course that places teams of first year MBA students in a company environment to learn how to integrate business disciplines and turn theory and experience into valuable action.
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The Ross MBA: The First Year
Rigorous Analytical Foundation Accounting Economics Finance Marketing Management Operations Statistics Strategy + Leadership Development + Action-Based Learning Ross Leadership Initiative (RLI) Multidisciplinary Action Projects (MAP)
MAP: Beyond the Case Method
Case Method Team Formation Discovery / Sense-Making Problem Definition Project Planning Data Collection & Analysis Alternative Generation Alternative Evaluation Recommendation Implementation Typical Business Decision-Making Process
MAP
MAP: What is a MAP Project?
A real business challenge Significant to the organization No existing solution Actionable recommendations Addressable within 7 weeks The Intel MAP Team in Hong Kong The Colgate-Palmolive - Hill’s Pet Division MAP Team in Topeka, Kansas
MAP:
Business for Social Responsibility (China) Project Goal: To identify and assess patterns in water use and wastewater management in apparel factories in the Guangzhou region of China
MAP:
P&G Prestige Products (USA) Project Goal: Develop marketing initiatives to enhance the growth of the fine fragrance category
MAP:
CARE International (Ghana) Project Goal: Feasibility study for the distribution of clean energy, particularly solar lighting and clean cooking stoves, for the Base of the Pyramid (BoP)
MAP: Detroit Lions at Ford Field (USA) Project Goal: To identify concepts, ideas and strategies to enhance the Detroit Lions ticket sales and customer service
MAP: Project Types
Project topics cover a wide range of sponsor needs – Business plan development – Corporate strategy – Financial analysis – Market entry strategy – New product launch – Organizational change – Process design – Supply chain management … and come from a broad range of corporate, entrepreneurial, and non-profit sponsors worldwide
MAP: Project Sponsors
MAP: Sponsor Benefits
High-caliber team Latest concepts & tools External viewpoint Data-driven solutions Actionable recommendations Fast turnaround Great value (cost of travel) “We’ve sponsored 15 projects since 1997. Ross MAP teams consistently deliver valuable recommendations that we have implemented.” Kathy Marryat Vice President US Site Marketing American Express Company
MAP: Student Benefits
Application and Integration of Theory & Tools Dynamic Sense-Making High-Performance Teamwork Real World Skill-Building and Leadership Development Innovative Problem-Solving Navigating Organizations, Perspectives & Cultures
MAP: What’s Next?
Growing the number of international projects – Asia – Europe – South America
MAP 2010 Application Dates
September 7, 2009
Project Proposal Submission Begins December 14, 2009
Deadline for Submission of Project Proposals
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Key Dates for MAP 2010
December 14, 2009
Project Proposals Due
January 4-11, 2010
Students select projects
January 18, 2010
Team assignments are announced
March 8-10, 2010
MAP Kick-off Events (students only)
March 11, 2010
Students may start traveling to sponsor’s site for project orientation Students remain onsite typically from 2 - 5 weeks
April 19, 2010
All teams are expected to be back in Ann Arbor for presentations to faculty
April 26, 27, 28, 29
Final presentations to MAP sponsor’s management team 16
Sponsor Requirements
Fill out on-line Project Proposal form at www.bus.umich.edu/MAP prior to December 14
Appoint a Project Liaison & Alternate Liaison
Allow Access to Information & Personnel
Provide Resources: work area, phone/fax, and copy equipment Communicate travel itinerary to MAP team
Pay Student Project-Related Expenses (airfare, hotel accommodations, meals, ground transportation, etc.)
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Questions?
Contact our MAP Office Gale Amyx Managing Director (734) 763-2463 [email protected]
Keven Burchfield Assistant Director (734) 647-5951 [email protected]
Kathleen Johnston Program Coordinator (734) 763-3647 [email protected]
Erica Geiselmann Team Project and Recruiting Coordinator (734) 763-0631 [email protected]
Sandra Kaplan Team Project and Recruiting Coordinator (734) 647-1893 [email protected]