Transcript MAP Presentation (PPT.)

Multidisciplinary Action Projects (MAP)
Agenda
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What is MAP?
Sponsor Benefits
Types of MAP Projects
Sponsor Requirements
Next Steps
Experian, London, England 2013
MAP is …
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“…a tremendous opportunity to leverage a team
committed to success and with diverse employable
talents—backed up by solid faculty support—to
surface creative solutions in a short time.”
“…a great way to inject innovative thinking and
resources into the company.”
“…able to articulate a major opportunity and provide
recommendations that we can implement
immediately.”
--Comments from Company Sponsors
What is MAP?
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Our largest educational partnership program with
companies and organizations around the world
An action-based learning course placing MBA students
in a company environment where they integrate
business disciplines, turning theory and analysis into
valuable action
What is MAP?
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Teams of 4-6 first-year MBA students
Two Ross faculty members advise each team
All types of organizations involved: major
corporations, entrepreneurial companies and nonprofit
organizations
Project duration of seven weeks
Full-time devotion to project: students take no other
courses during this time
Blarney Castle & Gardens in Cork, Ireland 2012
What is a MAP Project?
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A real business challenge
Significant to the organization
No existing solution
Actionable recommendations
Addressable within 7 weeks
Trout Unlimited, Portland, OR 2013
Facebook , Menlo Park, CA, 2012
MAP Sponsor Benefits
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High performing, enthusiastic team
Access to the latest concepts & analytical tools
Fresh eyes on your business
Data-driven solutions
Actionable recommendations
Fast turnaround
Great value (cost of travel and expenses)
“I had a big problem, I had limited
resources, and I needed a smart solution.
The MAP program gave me a great mix of
smart people with broad skill sets to
propose solutions we are going to
incorporate this year.”
- Frederick Crosby
Director of Cross-Border Trade
eBay
Past Project Sponsors
Projects in Over 70 Countries
Liberia
Zambia
Cambodia
Korea
China
Ethiopia
Turkey
Argentina
Denmark
Switzerland
Portugal
Uruguay
Kosovo
India
Benin
Poland
Costa Rica
El Salvador
Bangladesh
Kenya
Singapore
Hong Kong
Chile
South Africa
Brazil
Peru
United States
Rwanda
Honduras
Jordan
France
Ireland
Sweden
Japan
Jamaica
Egypt
Germany
Guatemala
Slovenia
Hungary
Italy
Mexico
Norway
Spain
Saudi Arabia
Holland
Ghana
Israel
Indonesia
Canada
United
Kingdom
Business for Social Responsibility (China)
Project Goal: Identify and assess patterns in water use and wastewater
management in apparel factories in the Guangzhou region of China
P&G Prestige Products (USA)
Project Goal: Develop marketing initiatives to enhance
the growth of the fine fragrance category
Abt Associates (Uganda)
Project Goal: Analyze supply chain to improve rural
distribution network of healthcare products
Crosstex Energy (USA)
Project Goal: Conduct market study of new and
extended product lines for business expansion
Cost to Sponsor
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No administration fee
No student salary – This is NOT an internship
(Course credit is earned through this educational partnership)
Sponsor pays all project-related student expenses
– Travel: airfare, hotel, meals, ground transportation
– International travel expenses: visa, immunization charges,
travel health insurance
– Calling cards, disposable cell phones, printing costs
– Any other expenses pre-approved by sponsor
Types of MAP Projects
Business Strategy
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Articulate long term strategic plan
Assess valuation and identify
growth strategies
Perform SWOT analysis
Perform GAP analysis
Financial Strategy
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Identify path to profitability
Develop U.S. venture capital
strategy
Assess ROI of partner
relationships
Improve capital portfolio planning
process
Marketing Strategy
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Evaluate current brand strategy
Assess social media strategy
Identify global market entry
opportunities
Human Resources
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Analyze compensation structure
Improve people planning process
Operations/Supply Chain
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Recommend improvements to
long term capacity planning
Streamline manufacturing facility
operations
Optimize supply chain
Sponsor Requirements
Prior to Project Proposal Approval and Selection
Fill
out on-line Project Proposal form at
www.bus.umich.edu/MAP prior to November 22,2013
Appoint
a Project Liaison & Alternate Liaison
Once Your Project is Staffed with a Team of MBA Students
 Allow Access to Information & Personnel
 Provide Resources:
work area, phone/fax, and copy equipment
 Communicate travel itinerary to MAP team
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Pay Student Project-Related Expenses
MAP 2014 Application Dates
September 9, 2013
November 22, 2013
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Project Proposal
Submission Begins
Deadline for
Submission of
Project Proposals
Key Dates for MAP 2014
November 22, 2013
 Project Proposal Submission
Deadline
January 2014
 Students select projects
Week of March 10, 2014
 MAP Kick-off Events (students
only)
After March 12, 2014
 Students typically start
traveling to sponsor’s site
for project orientation
 Students remain onsite
typically from 2 - 4 weeks
Late April/Early May 2014
 Final presentations to MAP
sponsor’s management
team
Questions?
Contact our Office of Action-Based Learning
Gale Amyx
Managing Director
(734) 763-2463
[email protected]
Keven Burchfield
Assistant Director
(734) 647-5951
[email protected]
Patti Russo
Associate Director
(734) 763-3647
[email protected]
Kayla Anderson
Team Project and Recruiting Coordinator
(734) 643-0631
[email protected]