Transcript Scenario Development Workshop

Transition Brand Messaging for Medtronic plc
Universal Messaging for Internal and External Audiences
M E SSSSA AG IGNIGN G
UU NNII VV EE RR SS AA LL M
The foundation for all acquisition-related
communications developed during the transition
period for both internal and external audiences
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A blueprint for you
to use and build
upon to create
business-, region- or
function-specific
communications
Universal Messaging Details
A foundation and blueprint for you to use and build upon to
All Audiences
create business-, region-, or function-specific communications
KEY MESSAGE
Why a new company
Together, Medtronic and
Covidien are working to
improve healthcare by
addressing the needs of
more people, in more
ways and in more places
around the world.
We are committed to…
• Improving the lives of
patients
• Creating meaningful
innovation
• Helping more people
around the world get
access to better
healthcare
What it means for
customers
What will happen in
the future
We want to…
• Change the way we
work with healthcare
systems and providers
• Partner with you
• Achieve better
outcomes (clinical,
economic and patient)
We are striving to…
• Create new models for
collaboration
• Redefine value
• Deliver continuity in
service
• Celebrate our
advancements
• Go further together
UNIVERSAL MESSAGING
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Transition Brand Messaging Set
Use this approved messaging as the foundation for acquisition-related communications. Copy and
paste the relevant copy block(s) below, and then use as is or build upon it to tailor your communication
and make it relevant to your unique business/audience.
PHYSICIANS, HEALTHCARE
PROFESSIONALS
EMPLOYEES
BUSINESS: Procurement,
Distributors, Health
Systems, Regulators
GENERAL PUBLIC:
Patients, Media, PR,
Investors
Both Covidien and Medtronic are
committed to improving the lives of
patients through our medical technologies.
We brought our two companies together so
we can accelerate and advance our ability
to create meaningful innovations that
improve health for more people around
the world.
Because we are committed to improving
the lives of patients through our medical
technologies, Covidien and Medtronic have
come together so we can accelerate and
advance our ability to create more
meaningful innovations to help you deliver
the best care possible for more people.
Because we are committed to improving
the lives of patients through our innovative
medical technologies, Covidien and
Medtronic have come together to offer
more comprehensive and advanced
solutions that enable the best outcomes
possible for more people around the
world.
Both Covidien and Medtronic are
committed to improving the lives of
people through our medical technologies.
We brought our two companies together to
accelerate and advance our ability to create
meaningful innovations for hospitals,
health systems and health care providers so
they can deliver the best care possible to
patients and their families around the
world.
WHAT
DOES IT
MEAN
FOR
YOU?
We are passionate and excited about our
mission to improve patients’ lives. The
combination of our two companies will
create new opportunities for all of us to
change the way we work, collaborating
and innovating in new ways that will
ultimately deliver better health for more
people.
We recognize that we help patients by
partnering with doctors and other health
care professionals. That’s why we want to
partner with you to combine our
capabilities with your expertise, changing
the way we work with you so better
clinical, economic and patient outcomes
can be achieved.
As we move forward as one company, we
know we can make more progress if we
work together. That’s why we want to
partner with you to combine our
capabilities with your expertise, improving
the way we work with healthcare systems
and providers so better clinical, economic
and patient outcomes can be achieved.
We recognize that innovation is only
meaningful if it is safe, effective and usable.
That’s why we are partnering with health
systems and providers to combine our
capabilities with their expertise to change
the way we work together to achieve the
best outcomes.
WHAT
SHOULD
YOU
EXPECT?
The global healthcare environment is everWe know that constant change in the
changing and it is our responsibility to think
global healthcare market requires new
differently in order to solve problems to
approaches to delivering care. In bringing
help hospitals and health systems deliver
Medtronic and Covidien together, we strive
the best patient care possible. The union of
to work with you to create new models of
Medtronic and Covidien will be
collaboration to give you solutions you
transformative as we create new ways of
need so you can do more for each patient
working together in order to do more for
you serve. We are committed to deliver
more people. As we go forward and start
continuity of service while constantly
the integration of our two companies, each
pushing our advancements further.
of us will need to be nimble, flexible and
creative. This will enable Medtronic,
plc to
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Confidential
go further, well into the future.
With the changing global healthcare
system, we must do what we can to help
hospitals, health systems and providers
deliver the best care possible. The union of
Medtronic with Covidien demonstrates our
commitment to think differently to solve
problems, striving to make progress for
better care while creating a more efficient
delivery system. We strive to deliver
continuity in our service to you while
constantly pushing our advancements
further.
With changing healthcare demands,
companies that deliver health products and
services must be willing to do things
differently. The union of Medtronic and
Covidien demonstrates that we are
committed to thinking differently in
solving problems to deliver better health.
As we go forward, we will keep you
updated about how this approach is
succeeding in ensuring better health for
more people.
WHY DID
THIS
HAPPEN?
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Transition Brand Headline Options
Use these approved headlines as is or build upon them to tailor your communication and make it
relevant to your unique business/audience. Follow the requirements listed below.
Headline Options
CREATING MEANINGFUL CHANGE TOGETHER
REMOVING BARRIERS, REACHING MORE PEOPLE
CONNECTING WHAT WE DO WITH WHAT PEOPLE NEED
SHARED GOALS, DEEPER RELATIONSHIPS
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