Transcript What do you teach? - University of Minnesota

Forum on Innovation
and Entrepreneurship
in Biomedical Engineering
Education
UNIVERSITY OF MINNESOTA
Will Durfee, Dept of MechE
NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (1):
Business and engineering students join
with industry to develop new products
• Graduate level course offered by CSOM, ME, BME
• Work with client firms to design a new product
and create a business plan
• Teams of 4-8 grad students (1/2 business, 1/2
engineering) + faculty + marketing and
engineering company reps
• Nine months (Sept - June)
• Deliverables: Working prototype, comprehensive
business plan
NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (2):
Features
• Real projects
– Companies commit to manufacture
• Cross-functional teams
– Engineers do marketing and vice-versa
• All patents assigned to companies
• All team members sign confidentiality
agreements
• Strong university/company collaboration
NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (3):
Projects
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Careful selection
Known area, but not completely defined
Business challenges
Engineering challenges
Typically mechanical, electromechanical
Many medical products
6 projects/year, 6 students/project
Describe particularly novel and/or effective methods
you use to teach innovation & entrepreneurship
• Project Analysis (SWOT, PIC)
• Market research, VOC, depth interviews, focus
groups, ...
• Patent searching, patent application
• Financial analysis and projections
• Technology forecasting, strategic planning
• Brand imaging, brand development
• Ideation
• Engineering design and manufacturing
• Product launch planning
• Exit strategy and buyouts
How do you measure outcomes?
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46 projects
200+ students
Patents and products
Set direction for 3 startups
Projects (1995-2003)
3M, Home and Commercial Care Division (1995), 2nd
generation Twist ‘N Fill container
Toro, Consumer Division (1995), Powered, hand-held
gardening tool
Micro-Medical Devices, Cleveland OH (1995, 1996),
Endoscope technology
Reel Precision Manufacturing (1996), New market
hinge product
Horton Manufacturing (1996), Smart cluth/brake
Irwin Publishing (1996), CD-ROM textbook supplement
Donaldson (1997), Engine noise control product
Molecular Diagnostics Lab, UMN (1997), Blood
collection system
Aetrium, Inc. (1997), Motion platform for Integrated
circuit testing machine
Spinal Designs International (1997), Low-back pain
care for people in wheelchairs
Augustine Medical (1997), Skin care product
Horton Manufacturing (1997), Web control product
Soil Sensors (1998), Next-generation soil moisture
sensor
Honeywell, Home & Building Control (1998),
Residential ventilation system
Select Comfort (1998), Improved-comfort sleet system
Sulzer Medica, Winterthur Switzerland (1998), Hip
surgery instrument
3M, Stationery and Office Supply Division (1998),
Improved Post-it Flag dispensors
Augustine Medical (1998), Nursing home market for
Augustine technology
Medtronic (1999), Catheter product
Enhanced Mobility Technology (1999), Biorehab product
Lincages (1999), Windows version of CAD mechanicsm
software
Shepherd Medical (1999), Male contraceptives
Rust Architects (1999), Ice-palace cooler
Sulzer Medica (1999), Arthoscopy product
SpineTech (2000), Artificial disk product
EnduraTEC (2000), Tissue test grips
Scimed (2000), Smart catheter product
Medtronic (2000), Visible Heart CD-ROM
Machine Magic (2000), Key duplicating machine
Andersen Windows (2001) Novel window technology
Hormel Foods (2001) Food safety sensor
Introspective (2001) Medical catheter
Geodigm (2001) Dental scanner
Medtronic (2001) Electrode impedance monitor
VivaCare (2001) Emergency call system
3M (2002) Multifunction electrode
Newco (2002) EEG biofeedback
Comedicus (2002) Imaging in the pericardial space
Hearing Components (2002) Soundproof headphones
Pando (2003) New sports field technology
Medtronic (2003) Visible Heart technology
Scimed (2003) New catheter product
3M (2003) Smart electrode product
Probus (2003) Timers and nightlights
3M (2003) Wound care product
3M Post-it Flag group
The old product
The NPDBD collection of prototypes
Want more information?
www.npdbd.umn.edu