Transcript FOOD TRADE AND SAFETY, THE JAPANESE WAY

Halal food sector has become an area
of opportunity across the global food
trade. 70% of Muslims or 1.33 billion
of the 1.9 billion Muslims worldwide
follow Halal standards. Adherents
philosophy maintain that in order for
food to be considered Halal, it must
not be a forbidden substance and any
food must be “permissible” according
to Islamic Law (Shariah).
The current estimated value of the
total Halal market is USD 150 billion
per year on average, potential to rise
to USD 500 billion by 2010, driven by
the increasing value and diversity of
the consumer market, combined with
strong demographic trends
Most striking is that there are approximately 1.9 billion
Muslims in the world who are consumers of Halal.
Among the Halal importing countries are those which:
Have one of the highest per capita income in the
world.
Have the fastest growing middle classes in the
world.
Import a significant proportion of their food
needs.
Have the highest rates of population growth in the
world.
India
1.8 billion
China
962 million
Pakistan
318 million
Nigeria
+306 million
Indonesia
Ethiopia
+239 million
+194 million
The United
States of
America
+190 million
Brazil
Bangladesh
+189 million
+176 million
Iran
+153 million
Highest population growth over the past
45 years are found in the oil exporting
countries of Western Asia. The UAE for
instance, had a mean annual growth of
7.7% between 1950 and 1995. Rapid
population growth was fuelled by the high
rates of fertility and immigration for Qatar,
Western Sahara, Kuwait, Djibouti and
Saudi Arabia. What is clear from this data
is that Muslim and Muslim majority
countries are among the highest
contributors to world population growth.
In view of the high food demand and
the promising market from Muslims
worldwide, many developed
countries, specifically the western
countries have come forward to
supply Halal foods to Muslim
consumers. Developed countries
have been successful in doing so
because of several factors.
First, supply sources in developed
countries have the appropriate
structures for monitoring and
certification of Halal food exports.
Appropriate structures imply, as a
minimum, that there are Islamic
societies or agencies in supply
countries, which had been approved
by Halal Importing countries and
once approved, are listed with the
relevant government agency.
Second, stringent health monitoring
systems, natural endowments in food
production and advanced food
technology that allow them to provide
reliable and uninterrupted supply of
good quality Halal foods to Muslim
countries, particularly during peak
demand periods like Eid Al-Adha and
Eid Al-Fitr.
The increasing demand for Halal
imports from Muslim and Muslim
majority countries coupled with
rising personal incomes and
population growth.
The growing number of Muslims in
western countries and the
stimulatory effect of this growth on
Halal exports.
The development of Halal monitoring
agencies in these countries which
facilitate the export of Halal foods.
The development of structures, rules
processes and procedures by some of
the importing countries and their
cooperation with exporting countries
government control agencies and with
local Islamic organizations to ensure the
integrity of Halal foods.
Given the opportunities and
experiences in the global Halal food
trade, there is no doubt that it would
be more beneficial for the Philippine
food products to be registered as
Halal certified products.
Promulgation and adoption of the
PNS on Halal Foods in February 2005
as a Mandatory Standard is a
significant milestone in developing
Philippine Halal Food Industry.
There is a need to speed up the
implementation of the PNS on Halal
Foods. Alongside, there is also a
greater need for stringent standard
accreditation process of Halal
certifying bodies and harmonized the
certification guidelines to eliminate
confusion, misunderstanding and
even abuse in the Halal audit and
certification process.
The Islamic Competent Authority
need to be supported to manage the
level of compliant of all accredited
Halal certifying bodies in the
Philippines to the PNS on Halal
Foods. PNS on Halal Foods
reinforces the discipline in the global
food export in terms of providing
Muslims as well as non-Muslims of
quality and safe products for an
active healthy life.
PNS 2067:2008 should be widely
disseminated across all sectors
specially with recognized and
accredited certifying bodies and
concerned food
producers/processors and exporters
for them to gain a thorough common
understanding of the Halal Food
Standards for easier compliance.
Philippine has the comparative and
competitive advantage in supplying
some fresh and processed food
products to the International Halal
Market but the acceptance of
Philippine food products
increasingly must address the
growing concern by the Muslim
consumers in these markets for a
credible and globally recognized
certifying body.
Consumer value proposition is :
VALUE = COST/BENEFITS + HALAL
Now the global market requires :
VALUE = COST/TASTE + CONVENIENCE + HEALTH + SAFETY +
HALAL CERTIFICATION (from recognized credible body)
First understand and
then assess the
technical and cost
effectiveness of the
Halal system or
protocol that would
assure compliance to
the standards of the
importing country.
HALAL
SAFETY
HEALTH
VALUE
COST/
TASTE
CONVENIENCE
Lack of knowledge of Halal standards and
requirements of importing countries and
support infrastructure.
Costly to establish an ideal direct linkage
between exporters and producers (to
address the issue of traceability and overall
food safety standards).
Poor packaging, post-harvest and
processing facilities.
 Lack of quality raw materials
 No system of standardization and quality
assurance.
 High cost of compliance.
Global Halal market is a fast
growing market for Philippine food
products.
The Philippines is serious in
establishing the necessary systems
and structure to speed up its Halal
industry.
Government must provide the
mechanisms for greater private sector
investments and participation to
develop the Halal industry.
Establish closer and expanded linkages
with industry associations like
PHILFOODEX and PHILEXPORT to
widely disseminate the importance of
Halal and compliance to Halal
standards.